Complete List of Facebook Advertising Terms [Infographic]

Do you find Facebook Advertising terms confusing?  Use this handy infographic to help you sort out their exact meaning every step of the way.

Facebook Advertising Terms Infographic

Also, if you want to know more about Facebook Ads, sign up for my new Facebook Advertising Secrets Course!

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About Andrea Vahl

Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author of Facebook Marketing All-in-One for Dummies. She also sometimes likes to wear wigs.

  • Debbie Peck

    Excellent info as always, Andrea!

  • Stuti

    Great infographic Andrea! On my Facebook ads, I see clicks vs. website clicks in the results. I notice that you have defined clicks in your infographic as clicks anywhere on the ad. My question is if I’m using a landing page instead of a Facebook page for clicks, what would the difference in the two terms be? Because no matter where someone clicks on the ad in this case, he/she will be directed to the landing page.

    Thanks as always! :)

  • Dawn

    Wow, there’s so many more terms than I ever imagined! Thank you for the info. Question – I noticed that under Report Terms, frequency & impressions have the same definition (and also spend & people taking action) – is that correct?

  • Andrea Vahl

    No that isn’t correct – darn it! I didn’t notice that they were not listed correctly. Frequency is the the average number of times each person saw your ad. This is Impressions divided by the Reach. And People taking action is: The
    number of people taking action on your ad.
    So the same person could click Like and go through to a website which
    would count as 2 actions but 1 person taking action.. I should have proofread this a little better from my designer! Sorry!!

  • Dawn

    oh ok, thanks for clarifying : )

  • Marcus Maclean

    Thank you so much for this. Facebook to me is really, really confusing. It took me ages to figure out all the different ways to advertise, this makes it a lot simpler! Thanks again :)

  • Danny Chapman

    Great inforgraphic Andrea.

    It can be really confusing for newbies but it really shouldn’t be.

    I’ve been focusing on the correlation between CTR’s/shares and dropping CPC’s with my latest ebook, you might find it interesting!