Measuring and Increasing the Return on Investment of Social Media

SuccessThis was part of a series of webinars I am doing for the Business Lunch Series at the Vernon Area Public Library.

Lots of great information in this hour-long webinar.

Some of the highlights we discussed were:

  • Defining Goals that make sense for your business
  • Understanding industry averages
  • Putting measurements in place
  • Measurement tools that are easy to use (and free!)
  • Implementing your action plan to get bigger returns

 

 

Some of the resources I mentioned were:

Industry Reports

About Andrea Vahl

Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author of Facebook Marketing All-in-One for Dummies. She also sometimes likes to wear wigs.

  • Kaite McGrew

    This is wonderful information A! Thank you so much for putting it out there! I would love to subscribe to your blog by email, but I can’t find a place to register to do that- am i missing it?

  • http://www.AndreaVahl.com/ Andrea Vahl

    Thanks so much Kaite! Yes, I’m having a problem with my sidebar right now – all my widgets disappeared :) I have a sign up just directly above this (the Quick Start Guide to Social Media Guide and also blog posts) or you can sign up here: http://www.andreavahl.com/freereport Thanks!

  • http://www.facebook.com/vicki.conley Vicki Wilson Conley

    great info Andrea! Thank you so much and Happy Birthday today too!