This was part of a series of webinars I am doing for the Business Lunch Series at the Vernon Area Public Library.
Lots of great information in this hour-long webinar.
Some of the highlights we discussed were:
Defining Goals that make sense for your business
Understanding industry averages
Putting measurements in place
Measurement tools that are easy to use (and free!)
Implementing your action plan to get bigger returns
[flowplayer src=’http://www.andreavahl.com/videos/SocialMediaROI.m4v’ width=620 height=459]
Some of the resources I mentioned were:
- SocialBakers (also has Analytics)
- Social Media Examiner
- AgoraPulse – Facebook Page Barometer
- Google Analytics
- Facebook Insights
AgoraPulse (Facebook only)
- My own Social Media Success Planning Kit
We also talked about setting up URL Destination Goals in Google Analytics.
Also if you missed some of the previous Vernon Area replays here they are: