Andrea Vahl https://www.andreavahl.com Social Media Coach, Speaker and Strategist Mon, 14 Sep 2020 18:55:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.5 https://i1.wp.com/www.andreavahl.com/wp-content/uploads/2016/04/Andrea-VahlFav144.png?fit=32%2C32&ssl=1 Andrea Vahl https://www.andreavahl.com 32 32 Adding the Facebook Pixel to Multiple Sites https://www.andreavahl.com/facebook-advertising/adding-the-facebook-pixel-to-multiple-sites.php https://www.andreavahl.com/facebook-advertising/adding-the-facebook-pixel-to-multiple-sites.php#respond Thu, 10 Sep 2020 22:08:07 +0000 https://www.andreavahl.com/?p=11796 Many people wonder about adding the Facebook pixel to multiple sites.  Should you do that?  Can you do that?  When is it not a good idea? This post will clear up some of the mystery around how the Facebook pixel works best and best practices to using the pixel effectively. Can You Put the Facebook […]

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Adding the Facebook Pixel to Multiple Sites

Many people wonder about adding the Facebook pixel to multiple sites.  Should you do that?  Can you do that?  When is it not a good idea?

This post will clear up some of the mystery around how the Facebook pixel works best and best practices to using the pixel effectively.

Can You Put the Facebook Pixel on Multiple Sites?

The short answer is: yes!

Some people think that you need to create a new pixel for every website but that actually can remove some of the power you have with the Facebook pixel.

You can have multiple Facebook Pixels but you often don’t need them.

The pixel will “learn” more effectively with more traffic.

Facebook tracks the type of people who are becoming Leads and “learns” who those people are and then tries to prioritize showing the ads to those people first (within your set targeting).

 

When Should You Put the Facebook Pixel on Multiple Sites

It is helpful to put the Facebook Pixel on multiple sites when the audience will be the same on both sites.

Adding the pixel to multiple sites can be especially useful for things like landing pages or LeadPages where you are advertising an ebook that isn’t on your main website.

Or if you are having a webinar, you can often put your Facebook Pixel onto those sites or platforms as well so that Facebook can track things like registrations, or leads, or conversions. You can also re-target people who have been to that site.

So if you’re having a webinar, for example, and you’re using something like Zoom, or Demio, or ClickMeeting, or WebinarJam, you can take your Facebook Pixel and install it on that webinar site and on that landing page and then track the conversions.

You can also see where your pixel is installed in the Events Manager to makes sure it’s tracking the right traffic.

Adding the Facebook Pixel to multiple sites

When Shouldn’t you Put the Facebook Pixel on Multiple Sites?

ONLY put the Facebook pixel on multiple websites if the audience is going to be the same.

For example, if you have a jewelry business and you also do business coaching, those audiences will be different and behave differently. (Except for fashionable business clients).

So in that case you are better off creating a new Ads Manager to run those ads in separate accounts with different pixels.

You can create multiple Ad Accounts within the Business Manager and run those businesses separately.

Hope that helped clear up some of the mystery around the Facebook pIxel – you can get more information on my blog post The Facebook Pixel:  What Marketers Need to Know.

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Facebook Lookalike Audiences: What You Need to Know https://www.andreavahl.com/facebook-advertising/facebook-lookalike-audiences-what-you-need-to-know.php https://www.andreavahl.com/facebook-advertising/facebook-lookalike-audiences-what-you-need-to-know.php#respond Thu, 03 Sep 2020 22:24:13 +0000 https://www.andreavahl.com/?p=11794 Do you have any of these questions:  “What is a Facebook Lookalike Audience?” and “When should I use it?”  or “How do I create the best ones?” Well never fear, I’ll answer all these questions and more and clear up some of the mystery and myths that surround Lookalike Audiences. What is a Facebook Lookalike […]

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acebook Lookalike Audiences

Do you have any of these questions:  “What is a Facebook Lookalike Audience?” and “When should I use it?”  or “How do I create the best ones?”

Well never fear, I’ll answer all these questions and more and clear up some of the mystery and myths that surround Lookalike Audiences.

What is a Facebook Lookalike Audience?

A lookalike audience takes a seed audience and then goes out and finds a group of other people who are similar to that seed audience.  You know that Facebook tracks everything we do (yes it’s creepy but it’s good for marketers) so they know who are the types of people that buy things, click on ads, watch videos, and more.

So, if, for example, you have an email list of customers, you can tell Facebook, “Go out and find 2 million people who are like this list of customers.” Or “Go out and find 2 million people who are like the people who visit my website or hang out there for a long time, or who are like the people who watch these videos on Facebook.”

Important things to know about Lookalike Audiences

Lookalike Audiences can only be created from “assets” you own.  You can’t create a Lookalike Audience based on a keyword or based on an “Interest” on Facebook.

You can only create Lookalike Audiences from the Custom Audiences that you can create in the Facebook Ads Manager.

Lookalike Audiences from Custom Audiences

Lookalike Audience size will be different for different countries and is based on the population of that country.  So a typical size for the US is 2.1 million people at the 1% level.  But other countries with smaller populations will be smaller.

Here are some other great tips about Lookalike Audiences from Facebook:

  • Your Lookalike Audience will only include people from the country/countries you select during creation.
  • Your source audience must contain at least 100 people from a single country in order for us to use it as the basis for a Lookalike Audience. (I actually prefer to have at least 200 people to allow for better targeting and matching)
  • You can create up to 500 Lookalike Audiences from a single source audience.
  • People in your source audience will be excluded from your Lookalike Audience unless you use a pixel as your source audience.

One other tip that Facebook gives you is that you “can” use multiple Lookalike Audiences in your targeting at the same time but I don’t recommend that so that you can test the audiences separately and know which one works best for you.

Another question people have about Lookalike Audiences is “What is a 1% Lookalike Audience vs a 2% Lookalike Audience”.  The percentage refers to how closely Facebook will match your audience.  1% means the audience is much closer to the “seed” audience.

Typically I recommend just using 1% audiences to start but if you live in a smaller country or you need to scale your Facebook ads wider, then you may want to test 2%.  You can go as high as 10% Lookalikes.

When are they useful?

Lookalike audiences are a very powerful tool when you may not be able to use the right keywords or the right targeting.  Lookalike audiences can perform really, really well especially with a good “seed” audience.

Even if you do have good keywords or targeting, make sure you test a Lookalike Audience or two against your other audiences so that you give Facebook a chance to find better conversions for you.  The more you split test your ads, the better your results will be.

Split test your Facebook ads

How you create a Lookalike Audience on Facebook

  1. First go to the Audiences area in your Facebook Ads manager by clicking on the Menu area in the upper left corner (typically 9 dots or 3 lines).
  2. You must first create a Custom Audience (Website visitors, Customer List, Facebook Page Engagement, Instagram Engagement, Video Views, etc).  If you have not done that, click the Create Audience, then select Custom Audience and create whichever type of Custom Audience you want to create.
  3. Then create the Lookalike Audience by selecting the blue Create Audience button and select Lookalike Audience.
  4. In the popup box, click into the first box that says “Select an existing audience or data source” and a dropdown menu will appear.
  5. Select the “Other Sources” to get to the Custom Audiences you have recently created and select the one you want from the list.  Value-Based sources are only from Pixel data or customer lists that have purchase values.
  6. Select the Country (if applicable – some accounts have you choose the country in the targeting area)
  7. Select the Audience Size (I focus mostly on 1% as mentioned)
  8. Click Create Audience.  The audience will then be named with the size, country and name of the original Custom Audience.

Create a Lookalike Audience

How do you know which Lookalike Audiences to create?

Here are some of the seed audiences I like to use for Lookalikes in a general list of most potential (some may be better potential for you):

  • Customers who have spent the most with you (high Customer Lifetime Value – CLV)
  • Customers who have purchased multiple times
  • All customers
  • Purchase pixel – 180 Days, 90 Days, 30 Days etc (depends on how much purchase data you get)
  • Add to Cart pixel – 180 Days, 90 Days, 30 Days etc (depends on how much purchase data you get)
  • Engaged Email Subscribers
  • All Email Subscribers
  • Lead pixel – 180 Days, 90 Days, 30 Days etc (depends on how much lead data you get)
  • Time on Site Visitors
  • Website visitors for certain pages (if you have enough data)
  • All website visitors
  • Video Viewers
  • People who have engaged with your Facebook Page or Instagram account

If you do have purchase data with your pixel or your list then definitely create a Value Based source Lookalike Audience.

You don’t have to create all of these audiences but they will definitely give you something to test if you run out of good audiences.

Lookalike Audiences can work especially well if you are using Lead Generation or Conversion ads so that Facebook can really learn the types of people that optin or buy.

At the end of the day, all of this comes down to having a good testing strategy so that you can continue to improve your results.

I would love to hear your experiences with Lookalike Audiences – share them in the comments below!

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What is the Facebook Business Manager…and when should you use it? https://www.andreavahl.com/facebook-advertising/what-is-the-facebook-business-manager-and-when-should-you-use-it.php https://www.andreavahl.com/facebook-advertising/what-is-the-facebook-business-manager-and-when-should-you-use-it.php#respond Tue, 18 Aug 2020 16:21:54 +0000 https://www.andreavahl.com/?p=11792 The Facebook Business Manager can be confusing.  In this article I will answer the questions on what is the Facebook Business Manager and also when you should use it. What is the Facebook Business Manager? Think of the Business Manager as the umbrella that goes over your assets.  Inside the Business Manager, you have your […]

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What is the Facebook Business Manager

The Facebook Business Manager can be confusing.  In this article I will answer the questions on what is the Facebook Business Manager and also when you should use it.

What is the Facebook Business Manager?

Think of the Business Manager as the umbrella that goes over your assets.  Inside the Business Manager, you have your Facebook Ads Manager accounts, your Facebook Pages, and your Instagram Accounts.  You can also create extra Facebook Pixels in the Business Manager.

When you create the Facebook Business Manager, you give the Business Manager a name.  Sometimes people get confused that their Business Manager is named the same thing as their Facebook Page or their Ad Account.  It’s fine that they have the same name, you just need to realize the hierarchy so that you know what you are looking at.

You get to the Business Manager via this link:  https://business.facebook.com/  If you haven’t created a Business Manager yet, you will get the option to do so and you can follow my steps at Business Manager Explained.

If you have created the Business Manager already, you may see this view:

Why Use the Facebook Business Manager

And if you are added into multiple Business Manager as an Employee (you may run accounts for clients or maybe you’ve created multiple Business Managers) then you may see this view where you need to choose which Business Manager to access:

Choose the Business Manager

The Business Manager can be indicated with a suitcase icon or you may have changed the profile picture to your own. When you go into it, you can see the assets of your page, your ad account, and your Instagram account.

Once you are in the Business Manager, the Ads Manager and the Facebook Page functions in the same way.  Again, think of it as the roof over your assets and you can give people different access to those assets.

 

 

Why is the Business Manager Helpful?

The Business Manager used to be a little more difficult to work with but now it’s much better.  And there are several good reasons why you really should be using it including:

  1. It’s a centralized place for your ad account, your page, and your Instagram account.
  2. You can easily give access to your team members so that it’s easier to control who has access to what assets.
  3. Get access from one Business Manager to another as a Partner so a team of people can work on your Ad accounts.
  4. The Business Manager is mandatory in order to use Customer Lists in your retargeting or Lookalike Audiences.
  5. You can have multiple ad accounts and Facebook Pixels within one Business Manager to add a measure of safety in case something is shut down.

When Should You Use Facebook Business Manager?

I think almost any business that is advertising on Facebook or has a team working with them should transition to the Business Manager.

If you are a solopreneur with a Facebook Page that is more of a hobby then you may not need to use the Business Manager.

Things to Watch for in the Facebook Business Manager

The biggest challenge in the Business Manager is to make sure you are adding your Facebook Page and Ad Account correctly.

You can add new Ad Accounts (creating something new), Add an Ad Account (meaning you own the asset – it’s yours), or Request Access to the Ad Account (appropriate if you are working on a client’s account).

You add Ad Accounts and Pages in your Business Manager in the Settings area:  https://business.facebook.com/settings/  That’s also where you give people and Partners access to your assets.

Ad Accounts can’t be removed from a Business Manager once they have been “Added” and they can’t be deleted.  So make sure you aren’t claiming Ad Accounts that aren’t yours and only add Ad Accounts when you want a brand new Ad Account.

Business Manager Ad Accounts

 

The Facebook Business Manager can feel a little confusing at first but once you get the framework in place, working on your Page and your Ads Manager is the same.  It’s a safer way to run your Facebook ads and much better for teams.

Now if Facebook would stop moving the buttons around all the time, everything would be really easy 🙂

Have questions about the Business Manager?  Let me know in the comments below!

 

Want more information about Facebook Marketing and Facebook Ads?  Grab my Top 10 Blost Posts – 94 pages of useful information for FREE!

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What Is the Facebook Pixel Helper…and do you really need it? https://www.andreavahl.com/facebook-advertising/what-is-the-facebook-pixel-helper-and-do-you-really-need-it.php https://www.andreavahl.com/facebook-advertising/what-is-the-facebook-pixel-helper-and-do-you-really-need-it.php#respond Tue, 21 Jul 2020 18:15:20 +0000 https://www.andreavahl.com/?p=11801 What is the Facebook Pixel Helper and do you need it when running Facebook Ads? In this article I’m going to share with you what the Pixel Helper is, how to install it, and how to troubleshoot the Facebook Pixel Helper. What is the Facebook Pixel Helper Basically, the Facebook Pixel Helper is just a […]

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What Is the Facebook Pixel Helper...and do you really need it?

What is the Facebook Pixel Helper and do you need it when running Facebook Ads?

In this article I’m going to share with you what the Pixel Helper is, how to install it, and how to troubleshoot the Facebook Pixel Helper.

What is the Facebook Pixel Helper

Basically, the Facebook Pixel Helper is just a Chrome extension. The Chrome browser has extensions that are basically “plugins” that go in to Chrome so that you can see if the Facebook Pixel is installed and working properly on your site.

You don’t really “need” the Chrome Pixel Helper unless you’re having some issues that you want to troubleshoot or you want to make sure that the pixels or standard events for pixels are properly installed.
It’s helpful because you can really see if the pixel is firing properly and if the correct pixel is installed on your site. Sometimes multiple pixels get installed on sites, and the tracking won’t work properly.

Facebook Pixel Helper errors

You can also make sure the Standard Events you installed are working. And now the Pixel Helper also shows Custom Conversions.  You can find out the difference between Standard Events and Custom Conversions to see which is right for you.

 

Facebook Pixel standard event and custom conversions

Installing the Facebook Pixel Helper

Installing the Pixel Helper just takes a couple of clicks.  First you have to be using the Chrome browser.  Then you can go to the Google Chrome Webstore for Extensions: https://chrome.google.com/webstore/category/extensions and search for the Facebook Pixel Helper.

Or you can go directly there with this link: https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

Then click Add to Chrome and Add Extension.

Now you will see it on any site that has the Facebook Pixel installed on it.  When the icon is blue, that means a Pixel is installed there.

Facebook Chrome extension

You can always uninstall the Chrome Extension if needed.

  1. Type chrome://extensions in the address bar of your Chrome web browser.
  2. Click Remove under Facebook Pixel Helper.
  3. Click Remove again in the pop-up window to confirm.

Troubleshooting with the Facebook Pixel Helper

Some of the main problems with the Facebook Pixel are:

  • Slow load time of the pixel – make sure the pixel is in the <head> area of the site or use the Partner Integrations to install your pixel.  A slow load may not be a problem – you can look at the Pixel area to see if you are getting traffic.
  • Standard Events not firing – check where the script is installed.  You may need to put the exact standard event code in the main body of the full pixel code rather than separated.
  • Invalid Parameter – you may have spelled the standard event wrong or copied the code wrong.  Review the Developers area for the Specifications on Facebook Standard Events
  • Redundant Events or Multiple Events – this could be because of extra standard events being installed and can lead to double counting.  Check how you’ve installed the code and where it is on your website.

Troubleshooting the pixel can be hard because sometimes you don’t know where the code is but the Pixel Helper can at least give you more insight as to what’s happening on the Page.

Also take a look at Facebook’s Pixel Error and Warning Messages in their Help section.

The other place to watch is within the Event Manager of Facebook.  You can look at the Diagnostics to see any issues.

Diagnostics in Facebook Events Manager

And you can also expand the Standard Events and see exactly where they are firing on your site.

Lead Events in Facebook Events Manager

Troubleshooting isn’t always easy but with the Facebook Pixel Helper you can get a better picture of what exactly is going wrong.

Need more help with Ads Troubleshooting?  Get my FREE Guide

Get my Ads Troubleshooting guide here:  https://fbadvertisingsecrets.com/adstrouble/

Facebook Ads Troubleshooting Guide

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What is the Facebook Pixel – Understanding How It Works https://www.andreavahl.com/facebook-advertising/what-is-the-facebook-pixel-understanding-how-it-works.php https://www.andreavahl.com/facebook-advertising/what-is-the-facebook-pixel-understanding-how-it-works.php#respond Mon, 13 Jul 2020 20:23:42 +0000 https://www.andreavahl.com/?p=11777 A lot of people ask, “What is the Facebook Pixel?”  You may have heard terms like “pixel your site” or “train the pixel” and it can be confusing for marketers. In this post, I will cover the basics of what the Facebook Pixel is, some common myths about the Pixel, and how to easily install […]

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Facebook Ads Blog - Andrea Vahl

A lot of people ask, “What is the Facebook Pixel?”  You may have heard terms like “pixel your site” or “train the pixel” and it can be confusing for marketers.

In this post, I will cover the basics of what the Facebook Pixel is, some common myths about the Pixel, and how to easily install the Facebook Pixel on your site.

What is the Facebook Pixel – the Basics

Here are some of the main points to understand about the Facebook pixel.

  • The Facebook Pixel is just a bit of code you add to your website.  It’s very similar to Google Analytics in that it tracks traffic and can also track what that traffic does.  For example if someone lands on your website and then makes a purchase or opts in to your newsletter, then the you can track that activity and tie it to a Facebook Ad.
  • Each Facebook ads account gets ONE base pixel code. You can install that same code on multiple websites.
  • The Facebook Pixel is tied to your Ads account – it’s not tied to your Facebook Page.  Your Ads Account is where you find your pixel.
  • The Facebook Pixel is located in the Events Manager area of your Ads Account. Facebook recently reorganized the menu structure and actually made it a little harder to find the Facebook pixel from the top level menu.
  • The Pixel tracks ALL hits to your website but then ties that traffic directly to an ad if you are running ads.
  • You can retarget ads to show them only to your website visitors by creating Audiences and using that Audience in an Ad.  This is a power part of what the Facebook pixel can do for you!

There are a few more nuances to some of these basic points about the Facebook pixel that I’ll cover in the rest of this post.

 

Facebook Pixel Myths

  1.  You need to create a new pixel for every campaign.  This is not true.  You really just need to install the Base pixel code one time on your site (or on any new outside landing page you might create) and then make sure the pixel conversion tracking is set up.  You may need to get the code for your Standard Event or create a Custom Conversion.
  2. Facebook is tracking everything we do on any site.  False.  Facebook can only track our movements on websites that have the Facebook pixel installed.  This is how retargeting works and Google and other social ads behave the same way.
  3. You can’t install the Facebook pixel on other sites.  It depends.  Many other sites do allow for some type of “script” to be installed on them, for example, Shopify, Webinarjam, LeadPages, Eventbrite, Ticketmaster, Zoom, and more.  But not all sites allow for scripts.  Typically you can either find out in the Partner Integrations area of Facebook or in the Help files of that site.  Sites like Amazon do not allow your pixel to be installed there.

Where to find the Pixel

To access your Facebook Pixel, follow these steps:

  1. Go to your Facebook Ads Manager.  You can typically follow this link to get there directly:   https://business.facebook.com/ads/manager but you may have to take an extra step to select the appropriate account if you manage several accounts.
  2. Select the menu in the upper left corner.  Your menu may look like 9 dots or it may look like 3 lines, there are several Ads Manager versions out there.
  3. Select Events Manager.  Again, menu items may be different but this is the most common.  You may see it listed as Facebook Pixel.

Where is the Facebook Pixel

If you haven’t created the Facebook Pixel you may be prompted to do that now.  But if you have already created and installed your pixel, you will see traffic and any Events that the Pixel is tracking.

Installing the Facebook Pixel

If you need to install the Facebook Pixel on a new site, I would recommend first checking to see if there are instructions in the Partner Integrations area within the Events Manager.  For example, if you have a WordPress site, you can download your specific Facebook Pixel Plugin to easily install the Pixel on your site and you will be able to easily add new Standard Events to your site using their setup tool.

Facebook Partner Integrations

If your type of site is not listed in the Partner Integrations, then you will need to get the Base pixel code and add it to the <head> </head> area or script area of your site.

The Base pixel code is under the drop-down menu that says “Add Events”.  If you only need your Pixel ID, that is on the right side where it says Pixel.  Some Partner sites only need the Pixel ID to start tracking.

Facebook Pixel Installation

 

Then select From a new Website and Install code manually.

Install the Facebook pixel

Install Facebook pixel manually

Then click Copy Code. The base pixel code includes the “PageView” Standard Event code and that will go on every page of your website.  If you install the base pixel code in the <head> </head> area of your main site then it will track across all of your web pages.

Copy the Facebook Pixel code

If you need more help with the Facebook Pixel, check out my post The Facebook Ads Pixel: What Marketers Need to Know or How Many Facebook Ad Pixels Can You Have.

Hope this was helpful and happy pixeling!

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Top 10 Blog Posts on Facebook Marketing and Facebook Ads

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How to Maximize Your Content on Social Media https://www.andreavahl.com/facebook/how-to-maximize-your-content-on-social-media.php https://www.andreavahl.com/facebook/how-to-maximize-your-content-on-social-media.php#respond Thu, 28 May 2020 17:54:12 +0000 https://www.andreavahl.com/?p=11753 Creating content is hard.  When you create content you want to make sure it gets seen!  This post has my step-by-step formula on how to maximize your content on social media for visibility and engagement. I started a video blog as Grandma Mary Social Media Edutainer because writing felt too hard!  That’s how much I […]

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How to Maximize Your Content on Social Media

Creating content is hard.  When you create content you want to make sure it gets seen!  This post has my step-by-step formula on how to maximize your content on social media for visibility and engagement.

I started a video blog as Grandma Mary Social Media Edutainer because writing felt too hard!  That’s how much I don’t like writing – I would rather dress up in a wig to get out of it (ok dressing up in wigs is one of my favorite things but still)

Many people ask these questions about how to get more visibility:

  • Should I write a blog post?
  • Should I do a video?
  • Where should I post?
  • Should I boost the video on Facebook?

And the answer is Yes.  For maximium visibility, you should do all of those things!  But it’s scary to think about creating all of that content and doing all those things.  Who has time for all of that?

Here’s a little secret.  I don’t really like blogging.  But I do it anyway.

Why?  Because there are so many benefits!

  • Grow your audience.
  • Connect with your audience.
  • Share your point of view and your knowledge​
  • You get long term search engine benefits.​​​​​​


Blogging is hard. I started a video blog as Grandma Mary Social Media Edutainer because writing felt too hard!  That’s how much I don’t like writing – I would rather dress up in a wig to get out of it (ok dressing up in wigs is one of my favorite things but still).

But, when you have a step-by-step formula you can get it done really quickly!

#1 Create a short video

Create a short video answering a question (like I’m doing in this post – so meta!) or giving a quick tip.  I usually create the video on my phone with good lighting but it could be with a video camera too.

I try to keep my videos under 5 minutes but there is no perfect length.  Your video can never be too long, it can only be too boring.  As long as you are giving value, you are doing great.

Make sure you either have some distinct points to make or write an outline so you don’t ramble.

#2  Upload the Video to Splasheo for Captions

I use the tool Splasheo.com (this is my affiliate link and I only promote things I absolutely love). You don’t have to use Splasheo – there are other ways to add captions to videos.

It is important to have captions of some sort since a recent survey by Verizon of U.S. consumers found that 92% view videos with the sound off on mobile devices.

I like Splasheo because they are very accurate, they have a fast turnaround time (usually 24 hours or less), and they have nice branding options.  Plus your video grabs people’s attention with the heading and the captions like this:


They are a little expensive but they will save you time and you can get the videos in different formats.  You do also get 4 free videos so just go grab those for sure and then decide if you want to keep using the tool.

Splasheo also gives you the Text file from your video to make it easier to use that to write the blog post that goes with the video.

#3  Write the blog post

In my blog post, I usually expand on the points I’ve made in the video and I add things like maybe some screenshots or images or things like that to fill out the blog post a little bit more.

I will then either publish the blog post first or schedule it so that I can get the link for the blog post and use that in the video posts on the other sites.

Now I’m able to get video views as well as drive people back to my website where they can read the whole post.

#4  Upload the video to YouTube, Facebook, and LinkedIn

Upload the square video to Facebook and the Landscape view to YouTube and LinkedIn.  The videos that are uploaded directly to the platforms get better visibility than if the YouTube video was shared to LinkedIn for example.

Upload video to YouTube

Make sure you are adding in the link to the blog post in your descriptions to drive traffic back to your website so that you are getting both video views and traffic.

#5  Embed the YouTube Video into the blog post

Now I come back to my blog post and add the video in so that I get better SEO on my site and people potentially stay longer on my blog post if they watch my video.

Embed a YouTube Video on your blog

#6  Email the blog post to your subscribers

Keep your email subscribers engaged with fresh content and give a big hit of traffic to your site by sending a message out to your subscribers.

Your blog post will rank better when it gets a lot of traffic quickly.

#7  Boost the video on Facebook (with the link to your blog post)

I don’t usually Boost my Facebook posts that often but I will with videos.  Boosted videos can be optimized for video views which is what I want in this case.

Optimizing for video views can help you grow your Engagement audience on Facebook for later retargeting.

I am often boosting posts to my warm audience but you may also use a different audience to get in front of new prospective clients with some great content.

Boosting Facebook Posts - use Retargeting

#8 Share the blog post on social channels multiple times

Then of course you want to share the blog post on any other channels you use – Twitter, LinkedIn Company pages, and maybe within groups you participate in when that’s appropriate.

You’ve worked hard on your content – it deserves to be seen!

I know it sounds like a lot but when you get it down to a system, it really doesn’t take that long.  This whole post and video took me about an hour and a half.

If you have a system you use, or if you have questions, feel free to put them in the comments below!

 

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Top 10 Blog Posts on Facebook Marketing and Facebook Ads

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How to Use a Quiz in Facebook Ads to Get Leads https://www.andreavahl.com/facebook-advertising/how-to-use-a-quiz-in-facebook-ads-to-get-leads.php https://www.andreavahl.com/facebook-advertising/how-to-use-a-quiz-in-facebook-ads-to-get-leads.php#respond Tue, 19 May 2020 16:50:13 +0000 https://www.andreavahl.com/?p=11705 Guest post from Ray Slater Berry at Typeform Grabbing someone’s attention on social media is tough. It takes a lot to stop a thumb these days, let alone win an engagement. The social media advertising market has changed. 89% of brands use Facebook in their marketing efforts. Ads are smarter, savvier, and answer people’s needs […]

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How to use a Quiz in Facebook Ads to get leads

Guest post from Ray Slater Berry at Typeform

Grabbing someone’s attention on social media is tough. It takes a lot to stop a thumb these days, let alone win an engagement. The social media advertising market has changed. 89% of brands use Facebook in their marketing efforts. Ads are smarter, savvier, and answer people’s needs for connection more than ever.  Using a quiz in Facebook ads can be just the ticket.

Quizzes are still a massively underutilized tool when it comes to Facebook marketing. Typeform launched a handful of brand awareness quizzes recently and saw a reach of over 5 million. With so many people clearly enjoying quizzes yet few companies considering them for use in lead acquisition it’s a gap in the ads market that you can tap into.

In this article we’ll explore:

  • How to build a Typeform quiz that converts
  • How to imbed a Typeform quiz on a landing page
  • How to track quiz leads with Facebook Pixel

We’ll thread the article with some example Facebook ads we’ve used in the past, to inspire your own advertising efforts. Enjoy.

How to build a Typeform quiz that converts

There are 7 steps you need to take to ensure you’re building a Typeform quiz that actually converts into leads.

1. Know who you’re speaking to

Facebook advertising quiz

Each quiz needs to be designed with a particular audience or audience segment in mind. The more personalized you can get with your questions the better. This personalization can be aided by Logic Jump. This means that as someone works through your quiz the quiz will deliver a route tailored to their answers.

However, you still need to ensure that the theme of your quiz is targeted to the right people in the first place. With the power of Facebook custom audiences, you should have a pretty good idea of who you are speaking to.

Now, write with those people in mind. Make sure your ad copy, visual, and the quiz theme welcomes that audience, perfectly.

2. Write the right questions

Questions inspire action. Before you start writing this quiz you’ll need to identify the goals of your Facebook campaign. What questions do you want to ask – more of that in step three – and what questions do you need to ask?

If you’re planning on following up on this ad with targeted messaging, by asking the right questions you can give a truly personalized brand experience.

If you don’t already have certain key data like someone’s name then get that into your quiz as soon as possible. Using the Recall Information feature you’re able to tailor the quiz even more. For example, by asking for their name in question one, you can address them by their name in the rest of the quiz. This will also help to give a personal touch in your follow-up communications.

Mix the need-to-knows with the nice-to-knows and deliver the right amount of them. You want people to have an experience and gather information but you also want people to complete the experience.

3. Deliver a branded content experience

Facebook Ads Quiz Example

We briefly touched on this in step two but let’s dive a little deeper. If you’re targeting a group of people that are potentially learning about your brand for the first time then it’s important to remember: first impressions matter.

You want to be walking away from this advertising effort not only with a lead but with a brand ambassador. It’s your opportunity to make an impression on someone so make it count.

Deliver a 360° brand experience. Consider your copy, images, videos, colors, fonts, every possible tactic you can use to show someone what your brand is about and why it matters.

Make your ad memorable and it becomes sharable.

4. Manage expectations

This needs to be done with the initial ad copy and right through the quiz. Let the viewer know what they’re getting themselves in for. Usually, we don’t like spoilers but when it comes to our time and our inboxes we want to know what’s going to happen.

Be clear with your CTAs. Let someone know where they’re going if they click on your Facebook ad. Set up the welcome page of your quiz with an estimated completion time or add the progress widget.

Let some know their progress as they progress and tell them what’s going to happen next, at the end of the quiz.

5. Distribute wisely

This largely comes down to your Facebook targeting but can be taken a step further with organic efforts. Make sure your target audience is as defined as it can be.

During the campaign run time ensure that your quiz is also being promoted organically and on other channels to give it maximum exposure.

Encourage people to share the quiz with a friend, share quiz results, or forward on their results if you send them via email. Sometimes all it takes is a gentle nudge in the right direction.

6. Track your data and optimize

Just because you’ve completed your quiz doesn’t mean that’s the end of it. Really make sure you track your campaign results and optimize it where you can. Split test your Facebook ad copy and imagery until you’ve found one that gives you the best click-through-rate.

Facebook Advertising Quiz TemplateFacebook Ads Quiz Template

Alongside ensuring your ad is setting you up for success look at your quiz to do the same. Find out if you’re having people drop off at a certain point or if you’ve got an unruly bounce rate.

Fix these problems with updated copy and quiz structure to maximize your potential of acquiring new leads.

7. Follow up with relevant messaging

A lack of personalization can be harmful to your brand, it generates 83% lower response rates in the average marketing campaign. 87% of consumers say that personalized content positively influences how they feel about a brand.

Your lead will receive more messaging from your business. It’s up to you to make that message as tailored as possible to ensure they convert into a sale.

Take a moment to consider how you’re following up on your quiz? Will there be a retargeting campaign? An email marketing journey? Will you send an SMS message or will someone from your sales team reach out?

Whatever it is that you choose, make sure your messaging at least nods towards the fact that they’ve taken the quiz and better yet, integrate some of their answers into your communication.

How to Imbed a Typeform Quiz on a Landing Page

There are three ways to imbed a Typeform onto a web page. You can choose:

  • A Pop-up
  • A standard embed
  • A full-page embed

For Facebook advertising, it’s recommended to go for a full-page embed as this would act as the landing page. So, we’ll cover that in this article. However, if you want to consider a pop-up or a standard embed then check out this article.

Full-page embedding of your Typeform quiz could not be simpler…

Open your quiz in Typeform, click on the share panel, and select embed.

Facebook Ads Quiz Step 1

2. Once you select the full page tab, click get the code and drop this into your landing page HTML

Facebook Ads Quiz Step 2

3. Once uploaded, your full page embed will look something like this

Embedding a Facebook Ads Quiz

How to track quiz leads with Facebook Pixel

There are three things you’ll need to add Facebook Pixel to a Typeform:

  • A professional Typeform account
  • A rocking quiz (see above)
  • A Facebook account page with ads manager

Check?

By adding Facebook pixel you’ll be able to track how many people have viewed, opened, and submitted the quiz if they came from Facebook. This is essential if you’re looking at running an omnichannel campaign. If you’re worried about the amount of Facebook Pixels you can have, check out this article.

You’ll also be able to create a Facebook Custom Conversion Event to track leads and wins from your quiz.

How to do the integration:

1. Grab your Pixel ID from Facebook ads manager – if you’re unsure how to find this, we’ve covered it here.

2. Open your quiz in Typeform, go to the connect tab and select Add Facebook Pixel

Facebook Advertising Quiz Pixel

Wrapping Up

Hopefully, you found this article helpful and it sends you well on your way to creating a successful Facebook advertising campaign using quizzes to capture your leads. Follow the seven steps to creating a quiz that gets people to engage, and imbed your Typeform quiz in a way that suits your needs best.

Once you’ve set up tracking on your campaign, remember to stay data-minded. Use your learnings to elevate your current campaign or inspire new ones in the future. Questions inspire action. Ready?

Author Bio 

Facebook Ads Quiz Bio

Ray Slater Berry has been working in social media and content marketing for eight years. He specializes in the tech, innovation, and travel sectors. He is a writer for Typeform and has recently published his first work of fiction, Golden Boy.

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Learning Limited in Facebook Ads: What it Means and How to Respond https://www.andreavahl.com/facebook-advertising/learning-limited-in-facebook-ads-what-it-means-and-how-to-respond.php https://www.andreavahl.com/facebook-advertising/learning-limited-in-facebook-ads-what-it-means-and-how-to-respond.php#respond Wed, 06 May 2020 16:34:41 +0000 https://www.andreavahl.com/?p=11707 What is “Learning Limited” in Facebook ads and is it a problem?  If you’ve been advertising on Facebook you may see this notification in your Ads Manager Reports. Facebook makes Learning Limited sound like a problem because you aren’t getting enough “optimization events” per week to “exit the learning phase”. Their suggestion involves changing the […]

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Learning Limited in Facebook Ads

What is “Learning Limited” in Facebook ads and is it a problem?  If you’ve been advertising on Facebook you may see this notification in your Ads Manager Reports.

Learning Limited notification

Facebook makes Learning Limited sound like a problem because you aren’t getting enough “optimization events” per week to “exit the learning phase”.

Their suggestion involves changing the audience size, cost controls, or “adding budget” – hmmmm sounds suspicious 🙂

As usual, Facebook doesn’t always make the right suggestions that are right for the marketer.

In this article, you will learn what the Learning Phase is on Facebook, what you can do about Learning Limited and why it’s not a bad thing.

What is the Learning Phase on Facebook

The Learning Phase on Facebook is when Facebook is learning about the type of audience that responds to your ad based on your targeting and Ad Objective.

Facebook will try to show your ad to the type of person that does what you want your ad to do – watch your video, become a lead, purchase your product, etc.  This is still within the targeting parameters you have created.

Facebook bases these events on your Objective and also the tracking with the Facebook Pixel.

The Learning Phase starts when you create your ad or happens when you make any significant edits to the ad (which is why it’s a good idea NOT to edit your Facebook ad unless you really have to).

Typically your results won’t be as good during the Learning Phase as Facebook optimizes.

You will exit the Learning Phase once Facebook sees that you are on track to get to the 50 recommended events within the week.

Facebook Learning Phase

If Facebook isn’t getting the 50 events per week then your ad Delivery column will switch to Learning Limited.

What can you do about Learning Limited in Facebook Ads

Facebook suggests that you do some of the following to exit Learning Limited:

  • Combine ads sets and campaigns. Combining ad sets and campaigns will help you get the results you need faster, which means you’ll see stable results sooner.
  • Expand your audience. The larger the audience, the more opportunities for people to complete your optimization event.
  • Raise your budget. If your budget is too low to receive around 50 optimization events, the ad set is unlikely to exit the learning phase.
  • Raise your bid or cost control. If your bid or cost control is too low to receive around 50 optimization events, the ad set is unlikely to exit the learning phase.
  • Change your optimization event. Consider choosing an optimization event that occurs more frequently. For example, move from purchases to add to cart.

I’m going to tell you why each of these suggestions may not be right for you.

  • Combine ads sets and campaigns. <-You may have reasons for keeping Ad Sets separate such as split testing different keywords or having Placements have their own budget.
  • Expand your audience.  <-If you are a local business or you are trying to test specific things then it may not be right to expand artificially.  Also, you cannot expand a Retargeting audience that well.
  • Raise your budget. <-This may not make sense if you are keeping within a certain budget.
  • Raise your bid or cost control. <- Again, you may have reasons you want to keep your costs down.
  • Change your optimization event. <-I typically find that you are better off optimizing around your true goal even though you will get “more events” you often get a better overall cost per purchase.

 

 

Why Learning Limited isn’t a bad thing

Some ad sets will always be Learning Limited because you may be retargeting as small audience or your cost per action is naturally higher than the budget you want to spend.

For example, say you are advertising a local event that is costing $20/CompleteRegistration and you are targeting a local area.  Based on the size of the local area, you may not be able to raise your budget to $1000/week to get to the 50 events because then the Frequency might be too high for the ad (or you may not want to spend that much).

Ultimately you need to baseline your own results.  You can still get great results even when you have “Learning Limited” in Facebook Ads.

Of course, it’s a good idea to continue to test images and audiences so that you are getting the best possible results that you can with your Facebook ads.

But if you are getting the right results for you, don’t always pay attention to what Facebook says that you should do.

 

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Top 10 Blog Posts on Facebook Marketing and Facebook Ads

 

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Should You Run Facebook Ads During a Crisis? https://www.andreavahl.com/facebook-advertising/should-you-run-facebook-ads-during-a-crisis.php https://www.andreavahl.com/facebook-advertising/should-you-run-facebook-ads-during-a-crisis.php#respond Wed, 18 Mar 2020 13:03:52 +0000 https://www.andreavahl.com/?p=11683 With the current coronavirus pandemic, many people are wondering if they should run Facebook Ads during a crisis. It’s a challenging question with a few layers that I will unpack in this blog post. Obviously, we are in an unprecedented situation where we have never felt such global implications. But for a more “generic, run-of-the-mill […]

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Should You Run Facebook Ads During a Crisis?

With the current coronavirus pandemic, many people are wondering if they should run Facebook Ads during a crisis.

It’s a challenging question with a few layers that I will unpack in this blog post.

Obviously, we are in an unprecedented situation where we have never felt such global implications.

But for a more “generic, run-of-the-mill crisis”, as well as our current situation, here are some things to consider:

  • Is this a local or national crisis?  Or in this case, a worldwide crisis!
  • What business are you in?  Is your product a luxury item or something more necessary for day to day living?
  • How long is the crisis going on?  How severe is it?  We are currently in the early stages of this pandemic so we don’t exactly know but it is impacting every part of our lives already.

In any crisis you must be mindful of people who are more impacted than others.  Come from a place of service.  But you don’t have to halt all aspects of your business.

I particularly like Edelman’s post on using paid media during a crisis.

Here are my recommendations for using Facebook ads during a crisis.

#1 Address the Situation

You may have to stop existing ads and start new ads so that you acknowledge the situation in some way.  You should never just edit an existing ad – always create a new ad to keep the data pure.

Some ads may be ok, you will have to watch the performance as I mention in point #3 but typically people may feel that you are not sensitive to the whole crisis if you are carrying on like nothing is happening.

Addressing the situation could be as simple as using phrases like:

  • In these challenging times…
  • We recognize the uncertainty in…

People want to know you aren’t looking to make money off of the panic.  Again, make sure you are coming from a place of service and this is really the time to offer more low cost or free things.  Look to elevate your audience instead of adding to the fear.

Free things can serve and connect your audience.

Free series Facebook Ad

For example, during this COVID-19 crisis people have to work out at home since the gyms are closed so people are possibly looking for workout equipment.

Ad addresses the crisis

#2 Which Ads Work and Don’t Work During a Crisis

In general, which Facebook Ads work or don’t work depends on the crisis.  Ads to help inform and mobilize the community will always work.  Ads that have a pushy, insensitive sales message won’t.

Do not stop all marketing messages – that is actually dangerous to your future sales.  Think about supporting your audience.  What do they need right now?

Here are some thoughts on what ads work and don’t work.

Ads that are working:

  • Messages of hope and community
  • Free things can definitely work as a way to serve.  Don’t think about how to profit from the situation but you have to keep the lights on.
  • Shopping can still work.  I’m still seeing people buy things through the crisis.  Even luxury items may work.  People still need things.
  • In the case of COVID-19 virtual meetings, webinars and continued learning are working since people are quarantined are online MORE – some people have time on their hands.
  • People may be looking to change their circumstances with a new career or a new entrepreneurial endeavor.
  • Future in-person events may work – give people something to look forward to.
  • Anything that has to do with toilet paper (ok that’s a little coronavirus humor)

Ads that bring community together

Ads that aren’t working:

  • In-person events that are too close to the crisis.  When there is uncertainty, people won’t know how they are going to feel or how long the crisis will last.
  • Completely unnecessary or vanity items may get backlash (think Maslow’s Hierarchy of Needs).  For example, I saw an ad for reducing your double eyelid shortly after the coronavirus really escalated last week and it made me extremely angry. Although there may still be luxury items that people buy for comfort – just watch your metrics.
  • Big purchases like homes – with the uncertainty people aren’t going to make a big move as readily.
  • Pushy sales ads that don’t acknowledge the situation or are completely wrong advice for the given moment.  This is a time to revisit all ad campaigns any any scheduled content.  In this next example, I have no knowledge that this ad isn’t working – I’m just showing an example of community sentiment towards something that is insensitive to the current situation.

Facebook ad that does not work

Be sensitive to the message as well as the images.  Corona pulled a long-planned ad campaign where they claimed to be the “Official Beer of Working Remotely” according to an article about advertising during COVID-19 by Fast Company and KFC’s finger-licking good no longer is appropriate.

#3 What to Watch For in Your Facebook Ad Reports

The biggest key is to watch what is working for you.  Compare the trends day to day and week to week to find out if your ad should be paused.

In the date area, check the stats for Yesterday, Last Week, This Week.  Then you can use the Compare feature to see how the stats are changing as a percentage.

You may even want to compare a longer period to see how things are trending over a few weeks. In this example I compared the first 2-1/2 weeks in March to the previous 2-1/2 week period to see the change.

Compare Facebook Ad data

And what I saw in this particular set of ads was that lead cost actually went DOWN in 3 out of for Ad Sets (in once case, over a 50% decrease in cost).

See comparison of Facebook Ad results

 

Also look at your charts to see the trends.  When you click on View Charts under the Ad Set name or Ad Name you can see the performance over a period of time.

View Charts in Facebook Ads

During a crisis, it’s more important than EVER to watch for comments on your Facebook Ads.

You can watch them in multiple areas.  Typically the Notifications on your Page will show anything new.

Monitoring comments on Facebook Ads

I also like using Agorapulse because I can filter just by comments on Ads.

Ad Comments Agorapulse

 

Why it makes sense to continue marketing during a crisis

“Marketing” during a crisis is probably the wrong choice of words here.  It’s really about being present, showing up, and continuing to offer your community solutions.

Be human and share your concerns but also realize it’s time to lead your community with a message of hope.

You may consider boosting a few messages or videos as well as offering something of value that can truly help.

As usual, track your sales and conversions with the Facebook Pixel and stop any ads that aren’t working.

People will still buy things during a crisis but even if they don’t, your business will be the first one they think of when the crisis is over.

This crisis is changing moment by moment so this all may change next week.  We will get through it together.

Please know that I am sending all of you good vibes, healing, peace, or whatever you need during this scary time.

Thank you for being part of my community and reading my blog.  I appreciate you.

Let me know about your experience in the comments below.

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14 Facebook Ad Examples That Work https://www.andreavahl.com/facebook-advertising/14-facebook-ad-examples-that-work.php https://www.andreavahl.com/facebook-advertising/14-facebook-ad-examples-that-work.php#respond Mon, 02 Dec 2019 13:00:49 +0000 https://www.andreavahl.com/?p=11589 Looking for Facebook Ad examples that work? In this post I will share 14 examples of Facebook ads from different industries and talk about why they work. Full disclosure I don’t know for SURE that all of these posts are working but some of them are my own clients ads and I do know they […]

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Facebook Ad Examples

Looking for Facebook Ad examples that work? In this post I will share 14 examples of Facebook ads from different industries and talk about why they work.

Full disclosure I don’t know for SURE that all of these posts are working but some of them are my own clients ads and I do know they work and others ads have been running for a while which is a good indication that they work.

When you are running Facebook ads, remember that some ads will have different goals so you have to make sure you are measuring the right things.

Your ad may be growing your list, getting video views for retargeting, getting sales, or registrations for an in-person event. What’s important is to have a Facebook ad strategy that you test and tweak if you aren’t getting the results you want.  Take a look at my post on creating a Facebook Ad Strategy for any business if you need more help.

Once you have your strategy, then it’s time to create the ads.  Here are 14 Facebook Ad examples that work and why they work.

Downloadable Freebie in a Facebook Ad

Marketing Facebook ad

Quick downloads can convert very well in Facebook ads.  Checklists, templates, blueprints, and high-value ebooks can be a no-brainer for people to optin.  Notice all the shares that the ad is getting – that’s an indication that the information is valuable.

Why this ad works:

  • Good value and easy optin
  • Unconventional offer that creates curiosity
  • Well-done video images that catch your eye

Takeaway to try:  Try a checklist or quick downloadable that you haven’t offered before.  Try new lead magnets from time to time!

 

Facebook Ad with a Good Freebie

Good free giveaway with Facebook Ad

In this ad, Stan the Annuity Man is giving away a whole set of books for free.

Why this ad works:

  • Huge value in the freebie offer
  • Unconventional approach to a industry that attracts attention and conversation

Takeaway to try:  Where can you take an unconventional approach?

 

On-Demand Webinar Facebook Ad

Medical school webinar ad

Webinars can sometimes be a more expensive Facebook Ad optin but they can often yield better results as people get to know you more and webinars can lead to better conversions if you are offering some specific call to action at the end.

Why this ad works:

  • Eye-catching image for pre-med students
  • On-demand webinar allow people to consume the content right away

Takeaway to try:  Look for images that will appeal to your target audience

 

Facebook Ad Example with Casual Photo

Casual photo with Facebook Ad

This image is a casual photo that looks like a regular post when you might scroll by.  It makes you stop because you wonder what Russell Brunson is doing in this photo.  Plus it has a compelling first-person story in the text.

Why this ad works:

  • Unusual photo for a Facebook ad that is more like a regular post
  • Compelling story coupled with a valuable download

Takeaway to try:  Test some casual images  of you or your customers (with approval) in an ad

 

Eye-catching Image in a Facebook Ad

Eye catching image in Facebook ad.

This ad lets the image do all the talking.  Plus appeals to the tribe of people who resonate with this message by telling them to “Eat Ugly. Eat Proud.” and wins with 3000 shares

Why this ad works:

  • Eye-catching image and text that creates community and mission
  • Highlights the benefit as well with saving 50% on your grocery bill

Takeaway to try:  What can you do to create community and mission with your brand?

 

Eye-catching Video in a Facebook Ad

Video software facebook ad

Promo.com has been running this ad for awhile which is an indication that it works. The use of white space and bright color and movement makes you stop scrolling to see what is going on.

Why this ad works:

  • Eye-catching video that shows the power of using videos in ads
  • Free trial with big benefits of creating easy video ads

Takeaway to try:  How can your video attract more attention?

 

Promoted Facebook Live Video with valuable content

Facebook ad Interview

Agorapulse used an engaging video interview (176 comments) to reconnect to their audience and ad value.

Why this ad works:

  • Valuable content that was already doing well organically
  • Promotes Agorapulse as more than just a social media tool

Takeaway to try:  Use great content to promote your brand

 

Geotargeting in a Facebook Ad

Geotargeting Facebook Ad Example

I was in Chicago O’Hare airport when I got this ad.  Great geotargeting with eye-catching text and images.

Why this ad works:

  • Eye-catching images in video ad
  • Great call to action to stop and eat

Takeaway to try:  Target a small local area and vary your ads so that you don’t get creative burnout

 

Facebook Story Ad

Facebook Story Ad Examples

So far I have seen mixed results with Facebook Story ads.  There aren’t as many people looking at Facebook Stories but it can work with the right message and audience.

This example from Tieks is formatted well for Facebook stories and it is building excitement for a new shoe they are launching.

Why this ad works:

  • Ad formatted perfectly for Facebook Stories
  • Helps build excitement for their launch

Takeaway to try:  If you are going to run the Facebook Story placement, make sure your ad is formatted for that placement

 

Facebook Story Ad with Video

Facebook Story Placement download

This video ad from WordStream is compelling and targeted well, although the text on the video in some places was hard to read.  But the free report with the data is worthwhile to the audience they are targeting.

Why this ad works:

  • Video shows some of the information that is contained in the report
  • The ad is targeted well to the people who would want the valuable information in the free report

Takeaway to try:  Create a video highlighting what you are giving away and make sure you are testing your Facebook Ad keywords and detailed targeting.

 

Facebook Ad Special Offers and Tracking

Harry and David ecommerce

Tracking your sales on Facebook ads can be tricky but is a little easier with ecommerce and the Facebook pixel.  Another thing you can do to help track your sales is create a unique coupon code that people use like Harry & David have done in this ad.

Why this ad works:

  • Simple, eye-catching image
  • Trackable promotion helps you measure your success with Facebook Ads

Takeaway to try:  Create a special offer for Facebook only and track the sales with the pixel or a coupon code

 

Retargeting Carousel Facebook Ad with Video

Carousel Facebook ad with retargeting

I do like to shop at White House Black Market and they know it.  So I get their Facebook retargeting ads all the time.  What I liked about this ad was the first ad in the Carousel was a video then the other Carousel ads were images which caught my eye because it was different.

They also created a focused campaign around this particular animal print line.

Why this ad works:

  • Different combination of video and images in the same ad
  • Retargeting ad with a focused message

Takeaway to try:  Try carousel ads for ecommerce and retarget your customers with special offers or promos

 

Live Event Facebook Ad

Live event Facebook ad

This ad was for a Live Event in Atlanta and had social proof with how many women were attending as well as highlighting some well-known speakers.  The text also appealed to the growing movement and built excitement for their first event.

Why this ad works:

  • Social proof in the ad highlighting how many people were coming
  • Long form ad shared the story of their beginnings and built excitement for the event

Takeaway to try:  Where can you share social proof in your ads?

 

Health and Fitness Facebook Ad

Keto diet product Facebook Ad

Anything to do with health, fitness, or diets are a challenge with Facebook Ads.  There are a lot of things you can’t say about weightloss and what a product might do for you.

The way to approach the Facebook restrictions is to talk about your experience or your mission from your perspective.  Also make sure you aren’t calling out personal attributes in an ad or it won’t get approved.

Why this ad works:

  • Talking about health and fitness from their own perspective
  • Highlights what makes their product so different and uses the video to tell the story

Takeaway to try:  For health and fitness focus on your mission and highlight the unique ways you serve your clients

 

Need more examples?  You can search for examples here:  https://www.facebook.com/ads/library/

Hootsuite also has a good blog post with Facebook Ad examples.

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