What I Learned from Seth Godin at Authority Intensive #Authority2014

Andrea Vahl and Seth GodinI have been a long time reader of Seth Godin‘s books and blog and so when I heard that he was going to speak at Copyblogger’s Authority Intensive in Denver, I signed up right away.

One of his books that literally changed my life was The Dip.  The Dip

It was early in my entrepreneurial journey and I had no idea that it would be this hard.  I was working and working and felt that I should be further along than I was.

Somehow I happened on The Dip and was so relieved to hear that it is sometimes supposed to be hard.  There is struggle.  Overnight success is a myth.  Whew.  So I kept working.  I would highly recommend this book to anyone wondering if they are in a dip and should keep pushing on, or in a cul desac and wondering if they should just quit.

The other book that I really resonated with of Seth’s is the Purple Cow: Transform Your Business by Being Remarkable.Purple cow  Grandma Mary has always had similar advice with Don’t be Afraid to be Different.  You need to stand out in a crowded market with some aspect of your business.

Grandma Mary and Seth Godin

Seth’s opening keynote was wonderful and I wanted to share some of his thoughts through tweets below.

Authority Seth Godin

His overall message was that Authority comes from being the first to create art. Your art is defined by you.

You also need to offer something of value that isn’t based on price. He said price cutting is a race to the bottom – the problem is, you might win!
 


 

You also need to date your prospects before asking for the sale. Earn their trust.

I loved this quote about busy work. I get sucked into thinking that I’m getting stuff done when I know deep down that I am not doing the important work.

And this quote appealed to my love of shipping rather than making sure it’s perfect.

This is a lesson I really need now. I’m trying to do too much on my own which is what a freelancer does. To be an entrepreneur, you need to hire others.

But my biggest takeaway was that we can’t make the fear go away. It will always be there. Dance with it.

The whole Authority Intensive event was amazing and I would highly recommend it again next year (I know I’ll be there). There were so many great speakers and tidbits that I’m going to be applying in my business. And congrats to the entire Copyblogger team for a well-done first major event! Success!

But as usual, the real value in these events comes from meeting and talking with people in real life. It’s a chance to connect with old friends and meet new ones.

Authority group

About Andrea Vahl

Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author of Facebook Marketing All-in-One for Dummies. She also sometimes likes to wear wigs.

  • http://phylliskhare.com/ Phyllis Khare

    Nice insights. Almost makes me want to attend a conference. :-) Seth is brilliant.

  • Marlene

    Nice summary. I read The Dip. Maybe I should read it again as I think I’m dipping. And, those Twitter links are way cool! How did you make those babies? Is that just html code from Twitter?

  • Wes

    Great read, thanks Andrea!

  • http://www.mightywrite.ca Leanne Fournier

    Awesome Andrea and lucky you getting your picture with Seth!

  • http://www.AndreaVahl.com/ Andrea Vahl

    I love the Dip and re-read it occasionally too – it’s such a quick read. The Embedded tweets you can get right from Twitter – just find the tweet you want and there is a little menu on the lower right corner that allows you to get an embed code!

  • http://www.AndreaVahl.com/ Andrea Vahl

    He is wonderful :)

  • http://www.AndreaVahl.com/ Andrea Vahl

    Thanks Wes!

  • http://www.AndreaVahl.com/ Andrea Vahl

    I know – I was chuffed as the English say :)

  • http://www.donnamerrilltribe.com/ Donna Merrill

    Hi Andrea, so wonderful having your pic taken with Seth…one of my hero’s :)
    I’ve read all his books so far, but didn’t notice “The Dip”…going over right now to get it. Thanks for the heads up on this one!
    -Donna