Every few months it feels like there is a new Facebook Ads Manager layout. Which is frustrating when you feel like you JUST got used to the old one! Facebook likes to move things around. Which keeps advertisers and marketers on our toes. And sometimes a little cranky when we just wrote a brand new […]
One of the biggest mistakes I see when people run Facebook Ads for clients is they aren’t running the ads on separate Ad accounts or on the client’s account. There are 3 big reasons to make sure you run the ads on separate accounts. 3 Reasons Why You Must Run Facebook Ads on Separate Accounts […]
There have been recent changes to Facebook Ads for Real Estate or Housing ads, Employment, or Credit businesses (i.e. mortages, credit cards, etc). If you are based in or intend to target audiences in the US for these businesses then the targeting options changed for Facebook or Instagram Ads. You may be wondering if Facebook […]
People sometimes as me “How many Facebook Pixels can you have?” or even “How many Facebook Ad Pixels do you need?” The short answer is that you can create up to 100 Facebook Pixels in your Business Manager. But that’s often a mistake. You typically only need the one Facebook pixel for your business. In […]
One of the big questions I hear from businesses who want to advertise on Facebook or Instagram is “How much do Facebook Ads cost?” That is a challenging question that depends on so many factors: 1. How the ad is optimized – traffic, conversion, reach, video views, etc. 2. The industry or niche – […]
A lot of people are reporting that their Facebook Ad account has been hacked. This means that either fake charges are being run up on your account or your account is completely taken over. In some cases the hackers may just use your credit card on a different account. Oooo I do not like hackers. There […]
I was feeling completely burnt out with no energy. I do sometimes take weekends off but most weekends you would find me working at least part of the time. I started my business 10 years ago and I love it. I try to take a lot of trips and vacations but would rarely unplug fully. […]
You may be tempted to edit your Facebook Ads if they aren’t performing the way you want. Or you might be thinking you are just going to tweak them a bit to see if they do a little better. Don’t do it! Here are 3 reasons why you should never edit your Facebook Ads […]
Is your Facebook Ad Frequency too high? How do you know when it’s time to vary your ad and when you can keep it running? Have you seen those Facebook Ads that just keep running and running and you wish they would stop already? No one wants to be that guy – do you want […]