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Facebook Ads: Long Form or Short Form
Are you wondering how long the text should be for your Facebook ads? Do long form or short form Facebook ads work better? Short answer, I'm seeing long form text work better for a cold audience. But it can also depend on the type of business and what you are promoting! You have to do your own testing....
3 Tips for Running Facebook Ads for a Local Business
Are you wondering how to maximize Facebook Ads for a local business? Have you been boosting posts but not really seeing the results you want? Often times the type of ad you are running as well as where you are sending the traffic can make a HUGE difference in your results. Tip #1 Don't Segment Your...
4 Tips to Supercharge Your Facebook Marketing Strategy
Marketing your business on Facebook is a must if you want to attract customers on social media. Due to Facebook’s huge population, you have a better chance of reaching your ideal audience than any other social media platform. In addition to that, B2C marketers have rated Facebook as the most effective...
3 Key Elements to a Winning Facebook Ads Proposal
Writing a good Facebook Ads proposal isn't just about listing your services and your fees. Anyone can do that! If you want to win the business you need to add a little more excitement into your proposal. When you demonstrate that you understand their issues, you have a method that works, and you are...
New Facebook Ads Manager Layout
Every few months it feels like there is a new Facebook Ads Manager layout. Which is frustrating when you feel like you JUST got used to the old one! Facebook likes to move things around. Which keeps advertisers and marketers on our toes. And sometimes a little cranky when we just wrote a brand new...
3 Tips for Running Facebook Ads for Clients
One of the biggest mistakes I see when people run Facebook Ads for clients is they aren't running the ads on separate Ad accounts or on the client's account. There are 3 big reasons to make sure you run the ads on separate accounts. 3 Reasons Why You Must Run Facebook Ads on Separate Accounts #1 The...
Changes to Facebook Ads for Real Estate, Credit, or Employment
There have been recent changes to Facebook Ads for Real Estate or Housing ads, Employment, or Credit businesses (i.e. mortages, credit cards, etc). If you are based in or intend to target audiences in the US for these businesses then the targeting options changed for Facebook or Instagram Ads. You may...
How Many Facebook Pixels Can You Have (or do you even need?)
People sometimes as me "How many Facebook Pixels can you have?" or even "How many Facebook Ad Pixels do you need?" The short answer is that you can create up to 100 Facebook Pixels in your Business Manager. But that's often a mistake. You typically only need the one Facebook pixel for your business. In...
How Much Do Facebook Ads Cost?
One of the big questions I hear from businesses who want to advertise on Facebook or Instagram is "How much do Facebook Ads cost?" That is a challenging question that depends on so many factors: 1. How the ad is optimized - traffic, conversion, reach, video views, etc. 2. The industry or niche - a...