Guest post from Pamela Wilson “Color” may feel foreign to you — like a language you don’t speak. If you’ve never learned how color influences us as humans, you’re right — it’s a language you don’t speak! Fortunately, anyone can learn the basics of using color. That’s a good thing, because color is super powerful: […]
Would you like to make your Facebook Ad targeting more effective? This article shows you how to create 7 Facebook custom audiences to reach your perfect audience. Custom Audiences (or just Audiences in the Ads Manager menu) are a big part of what makes Facebook ads so awesome. Custom Audiences give you the ability to […]
Before I even get started on this list of my favorite business tools, let’s talk about this whole “soup to nuts” thing. I’ve heard this phrase throughout my life, and I know that it means “from start to finish,” but what’s the origin? Wikipedia to the rescue: The phrase comes from describing a full-course meal, […]
Trying to keep up with Facebook Advertising changes in 2019? The struggle is real. Facebook does keep adapting to their growing ads platform popularity and as advertisers, we have to adapt and change our strategy. Here’s a snapshot of some of the recent changes and what I see coming in the future. Facebook Ad Image […]
Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren’t sure how to navigate the Facebook Ads manager and you don’t want to waste money with the wrong tactics. Well you are in luck! My new book […]
I know everyone is doing a lot of reflecting on 2018 and I’ve been doing a lot of planning for the next year. I thought I’d share a little bit of what I’ve learned in this last year. Best Year Ever for my business So that’s awesome. But it actually came more out of necessity […]
Are you considering creating Facebook video ads but aren’t sure how well they work? Maybe you’ve heard some hype and think you “should” be doing video ads but really don’t want to be on camera. Good news, you don’t have to wonder how well Facebook video ads work any longer – I’ll give you the […]
What should I blog about? Anyone else sit at their computer the night before you should have your new post out wondering the same thing? Maybe I should look at my Facebook feed and see what people are talking about over there. Oh I know, I could look at my 10 most recent blog posts […]
You may be looking to outsource your Facebook Ads to an expert but it can be hard to choose a good fit for your business. This article shows you what to ask when hiring a Facebook Ads Manager. Unfortunately, I’ve heard a lot of negative things about people working with some Agencies and I think […]