Most Requested Topics:

Available as half-day/full-day Workshops or Keynotes

Facebook Ads Made Simple

Facebook ads are an extremely effective tool to grow your audience and get more leads and sales.  But they can feel overwhelming when you are starting out not to mention the fact they keep changing.  Plus you can waste your money with the wrong strategy and tactics – and we don’t want that!
Topics covered:

  • What is changing with Facebook
  • How to maximize the Boosted Post options on Facebook and Instagram
  • What types of ads to run
  • How to best target and retarget with a smaller audience
  • How to best allocate your budget

How to Systematically Test Your Facebook Ads for Better Results

Setting up a test plan for your Facebook Ads is critical to your ROI. But when the number of variables is infinite, how do you develop a plan that makes sense? In this session, you’ll learn how to create the optimal test plan for large or small budgets, how to run your test efficently, and the exact metrics and insights to pay attention to when optimizing campaigns. We’ll dive into Delivery Insights, discuss the evolving Campaign Budget Optimization, and you’ll learn the step-by-step process on how to run ROI-positive Facebook ads.

Using Facebook to Grow Your Local Business

Using Facebook for Local Businesses is slightly different than online products.  We focus on how to get reviews, what types of content to use, how often to post, how to read your analytics and much more.

You will also learn how to use Facebook Ads the right way so that you reach your perfect local customer without wasting money.

This is a perfect topic for Chambers, Local Events, Franchise Owners, Associations or anyone who is trying to reach their local market.

Your SYSTEM for Growing Your Business with Facebook

Facebook continues to evolve as a platform but has your strategy changed to match?  How do you get more leads and sales with Facebook Groups, Facebook Live, and Facebook Ads?  In this 1-hour session you will learn a customized system for what you need to be doing every day, every week, and every month with your Facebook assets to grow your business.  You will learn:

  • How Facebook is evolving and what is working now in your market
  • How to approach your Facebook strategy
  • What to post and when to get maximum engagement
  • How to stand out and increase viewers and get more sales
  • How and when to use Facebook Ads
  • What metrics to track to know that your efforts are working

You will receive a customized document outlining your Facebook strategy to take out the guesswork and save you time and effort.


Facebook and Instagram Advertising Secrets – Intermediate/Advanced Users

If you have already started running Facebook and Instagram Ad campaigns and are familiar with creating new campaigns, this session is for you.  We will cover:

  • Advanced split testing to make sure you are getting the cheapest clicks and reaching your best audience
  • Why Website Retargeting is the greatest opportunity for Facebook sales and when you can and can’t use it
  • A deeper dive into the Facebook Pixel
  • How to find your best keywords and demographics
  • How to use some of the latest techniques like Engagement retargeting, video retargeting, and setting up custom audiences that make sense
  • Setting up your Facebook Advertising Funnel to track from first touch to sale and reach your warm audience
  • Advanced Facebook report techniques to track your costs and conversions

1/2 Day  and Full-day Workshops

I also do 1/2 Day and Full-day Social Media workshops, my specialty is the Facebook Bootcamp.Andrea Vahl SMMW18

I can customize them to your industry and need.  E-mail for details.


I also can provide customized webinars for your audience.

Contact me now

Past Speaking Experience

I’ve Enjoyed Speaking At:

  • Social Media 101 Class, Lifelong Learning – Boulder Valley School District, 2009
  • Louisville, Superior, Lafayette Chamber event January 2010
  • BlogWorld New York 2011
  • Boulder Chamber, August 2011
  • Mama Means Business Event, 2011
  • Facebook Success Summit, Social Media Examiner, 2011
  • Small Biz Success Summit, Social Media Examiner, 2012
  • Oracle, JD Edwards Partner Summit, 2012
  • Public Service Company of Oklahoma HVAC Contractor Conference, February 2012
  • Camp Bow Wow, Annual Conference, May 2012
  • International Association of Administrative Professionals Denver Conference, May 2012
  • Certified Contractors Network Technology Summit, April 2013
  • Social Media Marketing World, April 2013
  • Type A Parent Conference, April 2013
  • World Islamic Economic Forum, London, October 2013 – “How Social Media is Opening Business Opportunities for Women”
  • Engage Mexico, Puerto Vallarta, November 2013
  • SMX, Las Vegas, November 2013
  • New Media Expo, Las Vegas, January 2014
  • Stanford University Guest Lecturer, January 2014
  • Social Media Marketing World, March 2014
  • Social Media Success Summit, October 2014
    • Asia Professional Speakers Association, Singapore, November 2014
    • NAREP Conference, National Association of Real Estate Publishers, Orlando May 2015
    • Social Media in a Digital Economy Summit, Barbados, July 2015
    • New Media Europe, Manchester, England, September 2015
    • Alaska Inbound Marketing Summit2015
    • Social Media Success Summit 2015
    • Facebook Advertising Secrets Workshop – London 2015
    • ASCEND Digital Marketing Summit 2015
    • Marketing Prof’s B2B Marketing Forum 2015 and 2016
    • Social Media Marketing World every year 2013 through 2019
    • Wine and Design Conference 2017
    • E-Aruba 2018
    • TBEX Europe 2018
    • Digital Entrepreneurs Conference Malaysia 2018
    • Member of National Speakers Association since 2013
    • Toastmasters member since 2009

Andrea Vahl Bio

Longer Bio:

Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business.  Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.

She was named 50 Favorite Online Influencers on, 21 Best Blogs That Will Help You Grow Your Business on, and Top 30 Women in Social Media by Boom Social.    She is the co-founder of Social Media Manager School an online learning program with over 1500 students.  Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting.  Learn more about Andrea on her website,

3 Sentence Bio:

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and the new Facebook Ads Made Simple.  She was the Community Manager for Social Media Examiner, one of the most influential social media news sites, for over 2 years and has appeared in top lists on and  She is also a stand up comedienne.


Andrea Vahl is a Social Media Consultant, Speaker, and co-author of Facebook Marketing All-in-One for Dummies. She has been on top lists on and and is also a standup comedienne.


Andrea Vahl Andrea Vahl