10 Ways to Grow Your Facebook Following

Has your Facebook Page growth stalled?

Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.

Here are ten tips to help grow your Facebook community.

#1: Connect With Other Page Managers

This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other.

So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Then talk to him or her about doing a little Facebook cross-promotion and share each others posts with your audiences every once in a while.

Joint ventures also help forge these meaningful connections. Host a webinar with another company that has a similar audience. This can be a great way to become visible to their audience.

#2: Share Original Content

Content is still king and when people share your content, your Page name travels with it. Think of new ways you can add original photos as part of your content.

Maybe it’s a screenshot from a hot tip. Or maybe it’s a photo from something happening behind the scenes at your business that you ask people to caption. Or you can add an inspirational or thought-provoking quote to a photo.

Just make sure you are following photo copyright laws. Notice how this photo is also branded with the name of the blog.

#3: Tag Your Page From Your Personal Profile

Make sure it’s easy for your friends to like your Page. As we know, Pages are not being seen as much in the news feed, so what is a page owner to do?

I recommend you post about your business occasionally on your Personal Profile. If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.

#4: Link Your Profile to Your Page

This is a very simple thing to do, yet I see so many people skipping this step. If users are searching and finding your Personal Profile on Facebook, you want to make it as easy as possible for users to find your Business Page as well.

When people list where they work and it’s not properly linked to their Facebook Page, a strange “Community Page” is created with that same name and it has a suitcase icon. Then people start liking that Community Page rather than your real Facebook Page.

All you need to do is to delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.


#5: Add Facebook in Your Email Signature

How many emails do you send each day? Again, this is not rocket science—just consider this tip as your gentle reminder to add a link to your Page in your email signature. Many email programs such as Gmail make it easy to customize your email signature with clickable icons.

Or you can use WiseStamp to make your email signature stand out.

#6: Comment (Thoughtfully) on Other Pages as Your Page

This is a great way to get more exposure for your Business Page with a target audience. Participate on other Pages where your audience is already having conversations. Find complementary Facebook Pages and like them as your Page, then watch your Page home feed and comment on the posts.

Use Facebook as your business the same way you use it personally: by interacting and having conversations as your Page.

Remember to add to the conversation and authentically build relationships. That will lead to those meaningful connections I mentioned in point #1.

This activity takes time and you may find that you only have 10 minutes a week to do this. But it’s a good habit to get into to get more visibility for your Page.

#7: Run a Contest

Running a contest can be a great way to get new likes on your Business Page. It does cost some money to run a contest, but hopefully you have a marketing budget for your business.

Many of the apps that are available for Facebook contests (and you MUST run a Facebook contest through an app) are not too expensive and are easy to set up yourself.

Running a contest is also a great way to promote your product or service in a fun way. Running a contest with a like-gate on your contest app also gives you the ability to make sure people like your Page before they enter. And it’s a great way to get folks on your email list to come over to your Page to like you and enter your contest. Who’s the winner here? It’s you.

#8: Add a QR Code to Your Business Card

How many business cards do you give out? Make it easy for the people you have connected with in person to connect with your Page. Creating a QR code is easy and free at sites like Kaywa and QRStuff.

Use the link for your Facebook Page and you have automatically created a QR code that you can add to the back of your business card.

#9: Advertise Your Page on Facebook

Today there are many options for advertising on Facebook. To get the best value for generating new likes for your Page, I would suggest you use a Sponsored Like Story. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.

Sponsored Like Stories can be a bit cheaper to run, but you won’t have any ad copy to help convert people into fans. Hopefully seeing that their friend likes you is a sufficiently compelling reason.

Your Sponsored Like Story will be targeting the friends of your fans, but you can also use the regular Facebook targeting features to narrow the audience to your perfect demographic.

It’s easy to create your ad and limit your budget so you know how well it works before spending an arm and a leg.

#10: Add a Like Box to Your Website

In the Business Pages I have seen, a Like Box is one of the largest sources of likes for the Page if the website gets good traffic. It’s very easy to add a Like Box—just go to the Facebook Developers site, add the URL of your Facebook Page, configure the settings for how you want your Like Box to appear and click Get Code.

You will now have a choice among HTML5, XFBML, iFrame or URL. For most WordPress sites, you can choose HTML5, XFBML or iFrame for your code. But your WordPress theme may affect your choice. In this case, the easiest thing to do is to paste the code into a text widget on your sidebar.

Finally: Watch what is working.

Know where your likes are coming from and do more of that. Do some tracking by using link shorteners such as bitly to drive traffic to your Facebook Page and see how many clicks you get.

Dive into your Facebook Insights and click on the likes link to see your sources of likes. Many of these you can’t control, but at least you can be informed about your statistics and know what is currently working for you.

How about you? What are you finding to be a good way to get new likes for your page? Let us know in the comments section below.

Note: This post originally appeared on Social Media Examiner and is reposted with permission.

About Andrea Vahl

Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author of Facebook Marketing All-in-One for Dummies. She also sometimes likes to wear wigs.

Comments

  1. NaomiThomas says:

    Great tips! I agree with them, too. Our page is about to his 25,000 Likes and it has been a lot of this and that to get it there. Keep up the great work!

  2. Thank you for this article! I am just starting out with a FB page for my small photography business and this is extremely helpful!

  3. Andrea- Thank you for sharing your insights into building Facebook page following!

  4. So glad you liked it, Jean!

  5. Thanks Naomi – glad to have your perspective on how you’ve grown your page!

  6. Thanks Robert, glad to help!

  7. Hi Andrea, Is there a minimum of Likes needed before the Like box will appear on
    your website? The Page is new with only 8 Likes. I put the code into a text widget but will not appear. It
    does show up on the Developers page so the code must be OK. Thanks

  8. Hey Andrea, some great tips and a great reminder at the start of the year to kick start FB efforts again. I think one area that people forget about is visiting other pages and interacting with other businesses! Ian
    p.s. see you at NMX?

  9. Thanks so much Ian! I will see you at NMX! I saw you were signed up for Pat Flynn’s gathering so I’ll definitely see you there!

  10. That is strange Randy! There is not any limitation on that. Are you then viewing your Page when you are logged in as your personal profile on Facebook. The difficult thing is that people have to be logged in on Facebook as their personal profile (even if it’s on another tab) to see the Like box. Try that and see if it’s fixed!

  11. Yep I’ll be there. I’ll buy you a drink :-)

  12. Hi Andrea,
    Many people seem fond of saying these days that too much emphasis is being placed on building Facebook communities, that “likes,” for example, have little real value to your business or that counting the number of followers you have on your Facebook page is the wrong approach. Bottom line, however: Facebook brings traffic and attention to your site and visibility to your brand. Loved coming across your post in the BizSugar community.

  13. Great insight, would you mind looking at my new fan page I just posted on Saturday 2/3/13 it’s http://www.facebook.com/theviralgenie and it comes out next week evey social media will be using it.

  14. Expedito Dickens Simmon says:

    Great insight,Andrea…..keep on good work!!!

  15. Tom Larsen says:

    Andrea, when I write about insurance (my business) my insights are way low and when I write about sports, my dog, working out or marketing they are very high and always talked about. I know insurance is mostly boring but I think I give out great tips (information as opposed to selling). Your thoughts?

  16. Jackie Schwark says:

    Hi Andrea thanks for the great tips. #4 is the one I am having a challenge with. When I delete it goes back to original format and I am only able to get the brief case again. Suggestions? Thanks Jackie

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