Facebook Advertising Changes for 2019

Trying to keep up with Facebook Advertising changes in 2019?  The struggle is real. Facebook does keep adapting to their growing ads platform popularity and as advertisers, we have to adapt and change our strategy. Here’s a snapshot of some of the recent changes and what I see coming in the future. Facebook Ad Image […]

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How GDPR Affects Facebook Advertising

Are you a website owner and wondering how GDPR affects Facebook advertising?  How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU Regulations. First, Consult Your Lawyer I’m not a lawyer and this […]

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Marketers: Should You Delete Facebook?

With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer:  Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still the place to be with over 2 billion people there. So […]

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