With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer: Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still the place to be with over 2 billion people there. So […]
Are you advertising on Facebook and wondering what about the difference between a Lead Generation ad and a Conversion? I find that people often select the wrong objective and aren’t sure why it’s not working correctly. A lot of people see “Lead Generation” and think, yes, that’s what I want – more leads! But that […]
There is a myth going around that boosting posts lowers your reach on Facebook. Maybe you have “felt” that this is true. Or maybe you have been worried that by boosting a post you are “hurting” your Page in the future. In this post, you will find out if this myth is true and how to […]
Have you been wondering what to do about the announcement of the Facebook News Feed changes? Maybe you’ve already seen an affect on your Page Reach. Or maybe your clients are calling you asking if they should abandon Facebook altogether. The fact is, we aren’t going to completely know how Pages will be affected fully […]
You’ve probably heard about the Facebook News Feed changes for Pages. Facebook announced that they are focusing more on conversations between friends and will be giving less organic reach to Facebook Pages. I know it’s had a lot of people frustrated but we have had a bit of a steady decline in Reach in the […]
What should marketers do about the Facebook reach changes for Pages? Is organic Reach going away completely for Pages?? Organic reach continues to decline and Facebook just announced that it’s going to go down even further. But there are strategies that businesses can use on Facebook to reach their customers. Facebook Reach Changes First of all, […]
Yeeha – who else is excited about 2018??? This is the perfect time to start planning your social media strategy for your business. Where will you focus? What types of content will you produce? How will you measure if social media is working for you? In this article, you will learn the steps to reviewing […]
Are you using Boosted posts on Facebook? Wondering when you should boost a post and when you should create a Facebook ad using the Facebook Ads manager? In this post, I’ll talk about some of the pros and cons for Boosting Facebook posts and how to know you are boosting the RIGHT posts as well […]