How GDPR Affects Facebook Advertising

Are you a website owner and wondering how GDPR affects Facebook advertising?  How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU Regulations. First, Consult Your Lawyer I’m not a lawyer and this […]

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Marketers: Should You Delete Facebook?

With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer:  Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still the place to be with over 2 billion people there. So […]

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Facebook Business Manager Explained

Have you heard about Facebook’s Business Manager and just want it explained in simple terms? Should you be using the Facebook Business Manager? When don’t you need to use it? There are a lot of misconceptions going around about the Business Manager and in this post you will learn when you should use it, how […]

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