Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C – Business to Consumer. But that isn’t necessarily the case. Many B2B niches have great potential target keywords available in Facebook – it just depends […]
How long should you run your Facebook Ad? This is one of the top questions I get and here are a few guidelines for when you are first starting your ad campaign and in running ongoing ad campaigns. How Long to Run A Facebook Ad in the Testing Phase In general it’s best to test […]
Have you seen a Facebook Page with a huge number of fans even though they are a small business and you wonder how that happened? Or maybe you are doing an audit on a Page and are digging into their fanbase a little deeper. You want to know if they have fake fans on the […]
Are you a website owner and wondering how GDPR affects Facebook advertising? How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU Regulations. First, Consult Your Lawyer I’m not a lawyer and this […]
With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer: Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still the place to be with over 2 billion people there. So […]
Have you heard about Facebook’s Business Manager and just want it explained in simple terms? Should you be using the Facebook Business Manager? When don’t you need to use it? There are a lot of misconceptions going around about the Business Manager and in this post you will learn when you should use it, how […]
Are you advertising on Facebook and wondering what about the difference between a Lead Generation ad and a Conversion? I find that people often select the wrong objective and aren’t sure why it’s not working correctly. A lot of people see “Lead Generation” and think, yes, that’s what I want – more leads! But that […]
There is a myth going around that boosting posts lowers your reach on Facebook. Maybe you have “felt” that this is true. Or maybe you have been worried that by boosting a post you are “hurting” your Page in the future. In this post, you will find out if this myth is true and how to […]