Trying to keep up with Facebook Advertising changes in 2019? The struggle is real. Facebook does keep adapting to their growing ads platform popularity and as advertisers, we have to adapt and change our strategy. Here’s a snapshot of some of the recent changes and what I see coming in the future. Facebook Ad Image […]
Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren’t sure how to navigate the Facebook Ads manager and you don’t want to waste money with the wrong tactics. Well you are in luck! My new book […]
You may be looking to outsource your Facebook Ads to an expert but it can be hard to choose a good fit for your business. This article shows you what to ask when hiring a Facebook Ads Manager. Unfortunately, I’ve heard a lot of negative things about people working with some Agencies and I think […]
Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C – Business to Consumer. But that isn’t necessarily the case. Many B2B niches have great potential target keywords available in Facebook – it just depends […]
How long should you run your Facebook Ad? This is one of the top questions I get and here are a few guidelines for when you are first starting your ad campaign and in running ongoing ad campaigns. How Long to Run A Facebook Ad in the Testing Phase In general it’s best to test […]
Have you seen a Facebook Page with a huge number of fans even though they are a small business and you wonder how that happened? Or maybe you are doing an audit on a Page and are digging into their fanbase a little deeper. You want to know if they have fake fans on the […]
Are you a website owner and wondering how GDPR affects Facebook advertising? How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU Regulations. First, Consult Your Lawyer I’m not a lawyer and this […]
With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer: Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still the place to be with over 2 billion people there. So […]