New Facebook Page Timeline: 4 Things You Need to Do Now to Prepare

You have undoubtedly heard the news that the new Facebook Timelines are rolling out to Pages sometime soon.  Facebook announced the Timeline rollout on March 10th and some Pages have it already, including Guy Kawasaki and The Nonprofit Facebook Guy (aka John Haydon).  There are 4 critical changes that you can prepare for right now.

New FacebookTimeline Example


#1  Adjust Your Cover Photo

This is the biggest change that you want to prepare for right away.  The profile photo is the same size but it is now moved up farther into the cover photo image and the title of your page and category is now incorporated in the lower half of your cover photo.  Adjust any text or important images that may be under the profile photo.

You can also see the Like button and Share button is also incorporated into the bottom portion of your cover photo.  Remove any writing in the lower 65 pixels of your cover photo.  And you probably want to allow for a border above that space as well.

New Facebook cover photo dimensions 2014

You may also want to consider removing your company name if you have it in the cover photo since it will always appear there with the overlay.  Notice that The Nonprofit Facebook Guy shows just a tagline on his cover photo.

#2  Adjust Your Category

If you haven’t done so already, make sure the Category of your Page reflects what you do.  The Category is much more prominent in the new Facebook Timeline.  Go to Edit Page, then Update Page Info to check your Page category.

This is also a good time to review your Short Description and Long Description and see if those need updates as well.

Category and Short Description


#3  Choose your 3 Best Apps that you will display

The Apps section can now be found in two places.  Once under the More button right below the cover photo and also on the left sidebar.

Your most important App should be first, in this case the Email Signup and then your next 2 best Apps should be listed next.  This is similar to the current layout where you have 3 available Apps (including the Photos) that you are showing on the first line of your Apps area.  The App cover photo sizes remain the same at 111 x 74 px.

Facebook Apps in new Timeline


#4  Adjust any graphics on your Apps

If you have an arrow on any App graphic that points  to the Like button, it is now moved from the right corner to 580 pixels from the left side.  So you may want to adjust that arrow.

You also notice that the Cover Photo is always showing so that any App you select is displaying lower than it used to.  There may not be any adjustments needed for this but something to be aware of.

Facebook App graphics


The other major change is the single column Timeline.  I think this will make the Timelines more readable again.  What are your thoughts about the new Timeline layout?  Love it, hate it, or just sick of all the changes?  Let me know in the comments below!


About Andrea Vahl

Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author of Facebook Marketing All-in-One for Dummies. She also sometimes likes to wear wigs.


  1. Ronaldo Cabaccang Cdm says:

    Thanks! This is helpful! New Opportunities for my Graphic Artists.

  2. Robin Dix says:

    I love change! I think the new layout will be more user friendly,can’t wait for my page to be changed :-)

  3. Coulson Macleod says:

    Thanks, a helpful article. Is there anyway of being able to select your ‘Featured Likes’ now called ‘Liked By This Page’? It only shows the top three fb pages we’ve liked as opposed to the ones we want people to see.

  4. Ann Burton Wootten Furnivall says:

    i liked the jumble of seeing both columns…. really it showed more of my inventory at a glance…which is what we probably get sometimes…

  5. Gayle Dixon says:

    Very useful, thanks Andrea. Unfortunately I can’t find the ‘edit page’ tab any more. It used to be at the top of the page. Any clues? Thanks.

  6. You now have to go into the Settings area – it’s a link at the top.

  7. Sorry for the delay in the reply – yes, you can still set your Featured Likes in the Settings area. Click Settings then Featured on the left side.

  8. How do you change the top 3 apps? I cannot find an edit for that? Thanks!!!

  9. It is observed that more than 95% of Facebook Pages cover photos are made only for desktops. Very few Pages take into account how it will look in mobiles.

    Click here to see size and dimensions for Facebook Page cover photo for both desktop and mobile view

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