I was able to snag an interview with Guy Kawasaki at South by Southwest (also known as SXSW). Guy is the founder of Alltop and just wrote Enchantment; The Art of Changing Hearts, Minds, and Actions.
In this interview, he shares with us what Enchantment means and describes Push and Pull marketing. His book is filled with personal stories and practical advice for any size business to create a wonderful and unique experience that will make your customers fall in love with you. Watch the interview for all the golden nuggets of wisdom that Guy shares. We had a great time!