unmarketing book-coverWhile I was at SXSW I had the pleasure of interviewing Scott Stratten of UnMarketing.  If you don’t know him, he’s kind of a big deal on Twitter.   He also has the radical marketing concept that instead of pushing yourself down people’s throats, you position yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Crazy. His book is fantastic and you can pick up a copy from his website.