LinkedIn Events are totally underutilized (that’s a nice $2 word for ya). In the Social Media world, LinkedIn does not get the love it deserves and LinkedIn Events are no exception. If you run events, you want to start using this tool.

Now, it’s most effective if you build up your LinkedIn connections so that you can invite your connections to your event. But your event can also be found by new people that you may not be connected to. Creating an event only takes a moment, you can browse to see what other events are happening in your area, and your event will show up there also.

Events can run a little viral because other people will see that a LinkedIn connection is attending your event when they RSVP. We’re all about viral, baby. So I highly encourage you to use LinkedIn Events.