3 Things Kevin Spacey Taught Us About Content Marketing at #CMWorld

Kevin Spacey

Kevin Spacey rocked the closing keynote at Content Marketing World with plenty of inspiration sprinkled liberally with f-bombs.

There was some skepticism in what Kevin Spacey could teach us about Content Marketing. But he came out and addressed that right away with this truth.

  And he showed us that he knew our f’ing terms

Here are some of the things I learned from Kevin Spacey.

1.  It’s all about the story….still

Kevin (I’m just going to call him that) shared his 3 parts to a good story:

  1. Conflict
  2. Authenticity
  3. Audience

And we are all story tellers.

2.  The platforms are changing

3.  There has never been a better time for content marketing

 

And I had a bonus moment in the whole experience – I got to ask Kevin Spacey a question! That’s right, I “talked” to Kevin Spacey 🙂

I’m pretty sure I asked him something along the lines of the downside to the fragmentation of audience such as lack of budget or the inability of some stories to be told.

He said that budget has never stopped the best stories. He gave a great example of a scene in On the Waterfront that didn’t have a big budget to shoot the New York skyline in the background so they modified the set and it ended up being one of the more intimate moments in the movie. Independent thinking is required when faced with a lack of budget.

Everyone agreed that it was an epic keynote speech and we all walked away inspired to create great content and share our own gifts with the world.

Photo credit: https://twitter.com/CMO_com/status/510429828554584065/photo/1