Kevin Spacey rocked the closing keynote at Content Marketing World with plenty of inspiration sprinkled liberally with f-bombs.
There was some skepticism in what Kevin Spacey could teach us about Content Marketing. But he came out and addressed that right away with this truth.
You may call yourself marketers and I may be an actor but we are all trying to connect with an audience. @kevinspacey #cmworld
— Michael Brenner (@BrennerMichael) September 10, 2014
And he showed us that he knew our f’ing terms
“That’s right, I know your f’ing terms!” Thanks to @kevinspacey for a great #CMWorld keynote! https://t.co/a8kKDLwKfN
— Martin Lieberman (@martinlieberman) September 10, 2014
Here are some of the things I learned from Kevin Spacey.
1. It’s all about the story….still
Kevin (I’m just going to call him that) shared his 3 parts to a good story:
- Conflict
- Authenticity
- Audience
"Good content making is not a crap shoot – it is and always has always been about telling a story" via @KevinSpacey #CMWorld
— Carlos Hidalgo (@cahidalgo) September 10, 2014
And we are all story tellers.
The creatives have more control over the story than ever before @KevinSpacey #CMWorld
— AndreaVahl (@AndreaVahl) September 10, 2014
2. The platforms are changing
The audience doesn't care about the platform, they care about the content. ~ @KevinSpacey #CMWorld. http://t.co/igL2apx2Wn
— Jay Baer (@jaybaer) September 10, 2014
Content: “Give people what they want, in the form they want it, at a reasonable price & they won’t want to steal it.” @kevinspacey #CMWorld
— Lee Odden (@leeodden) September 10, 2014
"We now live in the wonderful age where anyone with an Internet and an idea can develop an audience." #CMWorld @KevinSpacey
— Scripted.com (@getscripted) September 10, 2014
Building an audience doesn't require Hollywood's help. @KevinSpacey #CMWorld
— AndreaVahl (@AndreaVahl) September 10, 2014
3. There has never been a better time for content marketing
Ask yourself "What story do I want to tell?" Start simply, then find the most compelling way to tell that story.
@KevinSpacey #CMWorld
— Sha Menz (@ShahMenz) September 10, 2014
"There has never been a better moment for folks like us. Just fucking do it" @KevinSpacey #CMWorld
— AndreaVahl (@AndreaVahl) September 10, 2014
It's the risk-takers that are rewarded @KevinSpacey #CMWorld
— Grandma Mary Show (@GrandmaMaryShow) September 10, 2014
And I had a bonus moment in the whole experience – I got to ask Kevin Spacey a question! That’s right, I “talked” to Kevin Spacey 🙂
I’m pretty sure I asked him something along the lines of the downside to the fragmentation of audience such as lack of budget or the inability of some stories to be told.
He said that budget has never stopped the best stories. He gave a great example of a scene in On the Waterfront that didn’t have a big budget to shoot the New York skyline in the background so they modified the set and it ended up being one of the more intimate moments in the movie. Independent thinking is required when faced with a lack of budget.
Spacey talks abt value of independent thinking that arises when challenged with lack of budget (< $ = > creativity) @KevinSpacey #cmworld
— Kim Fox (@kimfox) September 10, 2014
Everyone agreed that it was an epic keynote speech and we all walked away inspired to create great content and share our own gifts with the world.
Thank you @kevinspacey for a brilliant, hall of fame #CMWorld keynote. Uber-inspiring. pic.twitter.com/vmcq7t40f9
— Hunter Boyle (@hunterboyle) September 10, 2014
Photo credit: https://twitter.com/CMO_com/status/510429828554584065/photo/1
