I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland.
Why use SlideShare?
- You can get a huge number of leads for only $19/month (pro-version)
- SlideShare gets 60 Million visitors/month (your website does not)
- SlideShare has great SEO
- The primary intent of SlideShare users is business (as compared to YouTube for Facebook)
4 Ways SlideShare Can Help You
1. Producing content
- Get new ideas by browsing and searching
- Customize your content just for SlideShare – the extra 10% effort you put in will give you big results
2. Distributing content
- Big on-site audience
- Huge search traffic – people feel more comfortable with the “neutrality” of the content they find on SlideShare
- Player can be embedded
- HTML 5
- Widgets/ social sharing help people easily share
3. Promoting content
- Connect with influencers directly
- Add the social power of the LinkedIn integration
- Analytics on each SlideShare
- Pro account has more analytics
How to Attract More Eyeballs on SlideShare
1. Know the platform
It’s a very visual platform and there are different sections some of which are a function of what’s trending and some areas are hand-curated by SlideShare.
2. Different triggers
- Today’s Top SlideShares – categorized to your interests and hand curated by SlideShare – unique appeal with your cover thumbnails and titles)
- Trending in your network – Very important to connect your LinkedIn and SlideShare profiles here
- Latest Conferences
- Trending in Social Media (can be less visually exciting but needs to be shared – ask people to share it for you on social media)
- Recommended and search results
Look at what other SlideShares are coming up and see what you can do better.
3. Audience and content objectives
- Be intentional
- Who is this content for
- Where are they in the buying circle
- What do you want them to do with it
- How does it relate to your other content
Vertical versus horizontal: GO WIDE (horizontal) – content promoted is always horizontal format.
Some non-digital natives might respond better to the vertical format because they are printing it out.
**SECRET TO GETTING LEADS FROM SLIDESHARE: Embed a link with “more information”. Example: “If you Like this, here’s a place to get more in-depth information.”
Side note, I’ve also seen people give “Top 31 Tips” where the last 10 tips are available through an opt-in for example.
Or use the Pro account to embed the optin directly into your SlideShare deck.
Good example of a business doing this well is Travel World Passport. Here is what they are doing right:
- Useful information
- Links to optins
- Click to Tweets on quoteable images
- Links on the last page of their SlideShare to their other SlideShares – what’s next
Also think about how you can create multiple pieces of content from one:
- Content-rich presentation
- Lighter quote-based SlideShare (link to optin for e-book)
3 Free Tools to Help with Creating SlideShares
2. Slide Idea (iPad app)
3. Haiku Deck
Great presentation from Todd Wheatland – make sure you follow him on SlideShare.
And also follow my account here: Andrea Vahl on SlideShare.