I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. 

Why use SlideShare?

• You can get a huge number of leads for only $19/month (pro-version)
• SlideShare gets 60 Million visitors/month (your website does not)
• SlideShare has great SEO
• The primary intent of SlideShare users is business (as compared to YouTube for Facebook)

4 Ways SlideShare Can Help You

1.  Producing content

• Get new ideas by browsing and searching
• Customize your content just for SlideShare – the extra 10% effort you put in will give you big results

2.  Distributing content

• Big on-site audience
• Huge search traffic – people feel more comfortable with the “neutrality” of the content they find on SlideShare
• Player can be embedded
• HTML 5
• Widgets/ social sharing help people easily share

3.  Promoting content

• Connect with influencers directly
• Add the social power of the LinkedIn integration

 4.  Measurement

• Analytics on each SlideShare
• Pro account has more analytics

 How to Attract More Eyeballs on SlideShare

1. Know the platform

It’s a very visual platform and there are different sections some of which are a function of what’s trending and some areas are hand-curated by SlideShare.

 

2. Different triggers

Homepage:

• Today’s Top SlideShares – categorized to your interests and hand curated by SlideShare – unique appeal with your cover thumbnails and titles)
• Trending in your network – Very important to connect your LinkedIn and SlideShare profiles here
• Featured
• Latest Conferences
• Trending in Social Media (can be less visually exciting but needs to be shared – ask people to share it for you on social media)
• Recommended and search results

Look at what other SlideShares are coming up and see what you can do better.

3.  Audience and content objectives

• Be intentional
• Who is this content for
• Where are they in the buying circle
• What do you want them to do with it
• How does it relate to your other content

4.  Format

Vertical versus horizontal: GO WIDE (horizontal) – content promoted is always horizontal format.

Some non-digital natives might respond better to the vertical format because they are printing it out.

**SECRET TO GETTING LEADS FROM SLIDESHARE:  Embed a link with “more information”.  Example:  “If you Like this, here’s a place to get more in-depth information.”

Side note, I’ve also seen people give “Top 31 Tips” where the last 10 tips are available through an opt-in for example.

Or use the Pro account to embed the optin directly into your SlideShare deck.

Good example of a business doing this well is Travel World Passport.  Here is what they are doing right:

• Useful information
• Links to optins
• Click to Tweets on quoteable images
• Links on the last page of their SlideShare to their other SlideShares – what’s next

Also think about how you can create multiple pieces of content from one:

• Content-rich presentation
• E-book
• Lighter quote-based SlideShare (link to optin for e-book)

3 Free Tools to Help with Creating SlideShares

1.  Canva

 

 

2.  Slide Idea (iPad app)

 

 

3.  Haiku Deck

 

Great presentation from Todd Wheatland – make sure you follow him on SlideShare.

And also follow my account here:  Andrea Vahl on SlideShare.