3 Steps to Calculating Your Social Media ROI

How do you know your social media marketing efforts are working?  And what does “working” mean to you? The problem with calculating the return on investment of social media is that it’s a money-based equation. Some of the value of the work you are doing is intangible. What is the value of the relationships you […]

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Measuring Social Media ROI: A Getting Started Guide

  Are you getting the most out of your social media efforts? You are posting, engaging, and connecting but maybe you still aren’t sure if social media is “worth it” for your business. You aren’t alone.  Measuring the return on your investment in social media can be confusing and at times frustrating. And sometimes the measurements […]

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