3 Steps to Calculating Your Social Media ROI

How do you know your social media marketing efforts are working?  And what does “working” mean to you? The problem with calculating the return on investment of social media is that it’s a money-based equation. Some of the value of the work you are doing is intangible. What is the value of the relationships you […]

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Measuring Social Media ROI: A Getting Started Guide

  Are you getting the most out of your social media efforts? You are posting, engaging, and connecting but maybe you still aren’t sure if social media is “worth it” for your business. You aren’t alone.  Measuring the return on your investment in social media can be confusing and at times frustrating. And sometimes the measurements […]

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3 Keys to Measuring Social Media ROI

Do you know exactly how social media is impacting your business?  Are you spending your time in the right places online? Many people think that social media is hard to measure.  But the truth is, it’s one of the easiest forms of marketing to measure but you have to set up the right system! We […]

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3 #Hashtag Tips for Small Businesses

Wondering how you should be using hashtags for your business?  Would you like to increase your reach on social media? Hashtags are a great FREE way to increase your reach.  But many people aren’t using them as much as they could be. First of all, what is a hashtag?  It’s basically a “keyword” with the # […]

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Social Media Predictions for 2016

I recently did a Blab with my friend Phyllis Khare where we talked about setting yourself up for social media success in 2016 and we also gave some of our social media predictions. #1 Streaming Video Use Will Increase (and all Video) This was our biggest take away.  Places like Periscope and Meerkat helped usher […]

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