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Top 10 Blog Posts On Facebook Marketing And Facebook Ads
Facebook Ad Campaign Changes: What Marketers Need to Know
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. The biggest change is...
How to Spy on Your Competition on Facebook
Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your...
Why You Must Split Test Your Facebook Ads
Have you tried Facebook Ads and think that they don't work for you? You may not have split test your Facebook Ads to get your best results. You may have heard the term Split Testing but not known exactly how to set it up. My favorite technique is to test the demographics first. Use the exact same ad...
How to Create the Best Image for Your Facebook Ads
Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don't have to be a graphic designer to create good images (although, of course, hiring a...
How to Put Facebook Pages on an Interest List Without Liking the Page
Want to spy on your competition on Facebook without them knowing? Put them on an Interest List! But you may have noticed that Facebook has recently changed so that if you go to the Page, Facebook requires that you Like the Page before being able to access the Interest Lists options. That makes it...
How to Do a Deep Dive into Your Facebook Insights in 6 Steps
Do you feel like you are drowning in data when you download your Facebook Insights and you don't know how to make sense of all the numbers? Spreadsheets can be overwhelming and it's hard to know where to start. I'm going to give you a step-by-step way to analyze your data so that you can see exactly...
5 Mistakes You May Be Making with Facebook Insights
Are you looking at the right data on Facebook? Many marketers are only looking at some of their Facebook Insights (or worse, not looking at them at all) and are frustrated with the reach they are getting. But if you look at the right numbers you may see a different story on how effective Facebook is...
Facebook Post Frequency: How to Find Out What Works
Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? For a recent post I did for Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found are some very interesting things...
Grandma Mary Interviews Andy Crestodina at #CMWorld
I was fortunate enough to catch up with Andy Crestodina of Orbit Media and this guy is a Google Analytics Ninja! He gave a bunch of great tips on things you want to pay attention to in your Google Analytics - you have to watch to get all the good nuggets! As he said, you want to focus on: Acquisitions...