This question came in from a loyal reader and I thought I’d make it into a tutorial. For those of you who aren’t familiar with affiliate marketing, in a nutcake, it’s basically promoting someone else’s product with your own special link that will track if you get a sale. If you do, you will get a commission on the sale. This can be a great way to make a little (or a lot) of pocket change.
But be CAREFUL! There are a couple of considerations when you decide to promote affiliate products. Number one, don’t promote crap! Make sure it’s a good product that fits your audience. Your Facebook Page is not an ATM. If you oversell your audience, they will leave. You have worked hard to build up your Facebook audience and you want to be providing value first and foremost. So when you find something good that you believe in and will help them, then you can share it with your community.
The other consideration is the FTC guidelines that came out in 2009. They do require that you disclose when you are receiving a commission on a product you are promoting. You can read all the gory details here: FTC Affiliate Guidelines. These guidelines mostly came from the spammy promotions and false claims that people were making to sell stuff. But they affect how you should post. Basically you need to disclose that you will get a commission if people purchase the product. Watch the video for to see the language I use and how to ensure the trust of your community.
Where do you find good Affiliate programs? Here is a partial list. The example in my video shows how to post links on your Page with an E-junkie product.
- Amazon. You can get a commission on anything sold on Amazon.
- Clickbank. One of the top affiliate marketing networks out there.
- E-junkie. Mostly e-book products but also much more.
- Share A Sale. A wide variety of products and they have banners and logos you can insert into your website sidebars.
- Commission Junction. Similar to Share A Sale.
Watch the video for all the ins and outs of promoting affiliate products on Facebook. If you have a question about affiliate marketing, let me know in the comments!