Video Marketing in 2018 is hot.
There are so many statistics about growth (some that are in the infographic below) but more than that, we can SEE what is happening on the social sites.
Facebook Live, Facebook TV, YouTube Red, LinkedIn, Instagram and more. It can feel overwhelming as a marketer to now think about having a video production crew around with you at all times.
The key is to be smart about what types of video activity you invest your time and money into.
Quick tips on how to get the most out of your video marketing:
- Have a goal with your video. Make sure you have a bigger picture in mind.
- Don’t try to be everywhere with video. Just like anything, focus your energy into the 1-3 platforms that are working best for you.
- Watch your video stats so you know what types of videos work best for you.
- Re-purpose your videos. You can embed them, upload them to different sites, re-post them. I re-purpose my Facebook Live videos to create multiple pieces of content.
Take a look at this fantastic infographic from BreadnBeyond with some more stats and tips on video marketing in 2018.