Guy Kawasaki APEDo you have a book in you?  Are you not sure how to bring it out into the world?  Guy Kawasaki and Shawn Welch can help.

I had the pleasure of talking to Guy in Las Vegas at New Media Expo (he was kind enough to make some time for me as he was heading out to the airport – what a Guy!)

Now Guy and I go way back when I interviewed him at SXSW about his previous book, Enchantment.  We have a little history, if you will.

His new book, APE – Author, Publisher, Entrepreneur,  is about self-publishing your books and taking control of your writing career.  I asked Guy a few questions about why someone should consider self-publishing, what are the pitfalls, and how you go about it.

What are your thought on self-publishing?  Would you consider it?  Are there downsides?  Share your thoughts in the comments below!  And don’t forget to pick up a copy of Guy’s book!