Grandma Mary and Mark SchaeferDo you know the fabulous Mark Schaefer? This guy is a book-producing thought leader and you need to go get connected with him on his Twitter account and his blog right now. Go ahead, I’ll wait.

I had the pleasure of interviewing him at Social Media Marketing World about his new book The Content Code.  If you are like me you are overwhelmed with the amount of content out there.  And how do we keep up as marketers – pull all nighters?  I need my beauty sleep.

Mark has some great ideas in our interview on how you get your message out there and be seen.  You also need to go read his blog post about Content Shock – lots of interesting ideas there.

And we were totally photobombed by Guy Kawasaki right in the middle which I didn’t even realize.  He’s always trying to steal the show.

Watch our interview and make sure you go connect with Mark at

Content Code

What do you think?  Are you struggling with content overload?  Do you feel like it’s hard to stand out?  Share your thoughts in the comments below!