Grandma Mary Interviews Beth Hayden author of Pinfluence

Are you wondering why businesses should be on Pinterest and how they can use it? Well, help is here! I interviewed my good friend Beth Hayden about her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.

We talked about why businesses should use Pinterest, how they should use it, and why it’s good for people who like hording. We also let a few swear words fly so it got exciting!

Take a look at our interview here:

Then make sure you get some of Beth’s Pinterest goodies:
On Copyblogger: 56 Ways to Market Your Business on Pinterest

Free report from Blogging with Beth – 5 Stupid Mistakes to Avoid if You Want to Make Money with Pinterest

Beth’s Pinterest profile

And just in case you missed it, here are my articles about Pinterest:

Everything You Need to Know About Pinterest

Using Pinterest to Drive Traffic to Your Website

And you also may be interesting in learning more in Andrea’s hour-long interview with Beth. They got really in depth into Pinterest there: Andrea Interview Beth Hayden

What are your thoughts? Are you using Pinterest? Not sure where to dive in? Tell us in the comments below!

5 Comments

Annie Sisk on July 19, 2012 at 11:08 am

I’m not convinced I need to be there, frankly. The folks I want to target either are not on Pinterest, or they’re also on other channels I’m already active with. I just don’t see an upside, and a whole lot of time/effort that would have to be expended to get up to speed and become active with it (which is the only time we should be using SM anyway … if we have the time to be consistent with it) … Not the answer for everybody, of course – every biz is different.

Robbie Schlosser on July 19, 2012 at 1:25 pm

What Annie says must be true for many, but Pinterest is very useful for the rest of us. If you’re in business, as she suggests, every biz is different and it all depends on how you choose to market. Using social media at all? If so, which channels? And what content where?

Do Pinterest’s unique features pay off for you? For me, much of my target is active on Pinterest, and I regularly take a little time to stay active there. Last time I checked, Pinterest attracted 9% of my website’s traffic, and each visitor took about 15 minutes to visit an average of 4 pages.

Grandma Mary on July 19, 2012 at 4:14 pm

I agree Robbie – you need to figure out if your target is active on Pinterest – and that is definitely Annie’s point as well. That’s fantastic that you are getting such great results from your traffic coming from Pinterest! Great incentive to keep up the good work!

Grandma Mary on July 19, 2012 at 4:15 pm

Absolutely Annie – I think if what you are doing is working on other channels, then there is no need to spread yourself too thin! Everything takes time and you need to decide where you will get the best results!

Robbie Schlosser on July 19, 2012 at 10:22 pm

Thanks, Grandma Mary. I LOVE using Pinterest, and your great advice is always an eye-opener for something new!

I have a question that others may be wondering about, too. I’d like to check on certain followers every day. How can I specify them among my hundreds of friends? Is there some way to designate “favorites”?

Annie Sisk on July 19, 2012 at 11:08 am

I’m not convinced I need to be there, frankly. The folks I want to target either are not on Pinterest, or they’re also on other channels I’m already active with. I just don’t see an upside, and a whole lot of time/effort that would have to be expended to get up to speed and become active with it (which is the only time we should be using SM anyway … if we have the time to be consistent with it) … Not the answer for everybody, of course – every biz is different.
Robbie Schlosser on July 19, 2012 at 1:25 pm

What Annie says must be true for many, but Pinterest is very useful for the rest of us. If you’re in business, as she suggests, every biz is different and it all depends on how you choose to market. Using social media at all? If so, which channels? And what content where?

Do Pinterest’s unique features pay off for you? For me, much of my target is active on Pinterest, and I regularly take a little time to stay active there. Last time I checked, Pinterest attracted 9% of my website’s traffic, and each visitor took about 15 minutes to visit an average of 4 pages.
Grandma Mary on July 19, 2012 at 4:14 pm

I agree Robbie – you need to figure out if your target is active on Pinterest – and that is definitely Annie’s point as well. That’s fantastic that you are getting such great results from your traffic coming from Pinterest! Great incentive to keep up the good work!
Grandma Mary on July 19, 2012 at 4:15 pm

Absolutely Annie – I think if what you are doing is working on other channels, then there is no need to spread yourself too thin! Everything takes time and you need to decide where you will get the best results!
Robbie Schlosser on July 19, 2012 at 10:22 pm

Thanks, Grandma Mary. I LOVE using Pinterest, and your great advice is always an eye-opener for something new!

I have a question that others may be wondering about, too. I’d like to check on certain followers every day. How can I specify them among my hundreds of friends? Is there some way to designate “favorites”?