I was recently tagged in a post by the wonderful Lexi Rodrigo. She is a rock star copywriter and online marketing consultant. She shared what worked for her in 2010 and asked us to do the same which I thought was a killer idea.
It has been an amazing year for me and it really helps to see how far you’ve come and do a little happy dance about it. And if you aren’t doing your happy dance, then figure out how to get it on! Celebrate and congratulate yourself, you worked hard! And if things didn’t turn out the way you wanted, then tough nuts. Don’t wallow in it. Figure it out and do what you need to do.
So here’s what worked for me in 2010. I’d love to hear what worked for you and what you are going to do in 2011!
1. Providing Content
In 2010 I blogged my butt off. Not like some out there who are posting every day, but I put out a lot of content. Don’t let anyone tell you that Grandma doesn’t put out. I taught people helpful tips and tricks to marketing their business with Facebook and Twitter with a little LinkedIn and YouTube sprinkled in. As a result, I have healthy traffic to my website. At first I was worried that putting out all this information for free would be a bad thing. But it wasn’t. I was still able to sell products and services to those people who wanted specific information or more of it. Don’t be scared to provide free content.
2. Created e-Books
I highly recommend having some informational product that you create yourself that people can purchase from your site. It’s not hard to do. I used E-junkie (affiliate link) to upload and sell my 2 e-books: How to Use Facebook to Grow Your Business and How to Use Twitter to Grow Your Business. E-junkie costs just $5/month and up and works with Paypal. It’s a great way to deliver infoproducts and easy to set up. I sold over 130 e-books and that was with not such great promotion on my part (I smell a resolution for 2011!)
3. Participated and got noticed.
I participated a lot of places. I commented on blogs (although not as many as I would have liked – sniff sniff…another resolution), participated in forums and I especially liked Sonia Simone‘s Remarkable Marketing Blueprint. I tweeted, participated on Facebook, and tried to connect as many places that I could. Which, combined with my content, connected me to a book deal. I’m writing Facebook Marketing for Dummies, All-in-One due out May 2011 with two other fantastic authors: Amy Porterfield and Phyllis Khare. It’s been so much fun! Make as many connections as you can, but participate. Talk to each other! Because that’s where magical things happen.
That was fun! I teamed up with a couple of fabulous guys, Jack Jostes and Reid Peterson and we held a workshop in Boulder called Sink or Swim Marketing: How to Master Social Media, SEO and Web Content. That was so much fun we turned it into a webinar which was a hoot too! Being a solopreneur can be isolating. I definitely recommend partnering up and collaborating when you can. More of that to come in 2011.
5. Exposed myself.
I came out of the closet and told people why I’m doing this. Why this is really me. And I highly recommend being very real and authentic. People do business with people then know liked and trust. Don’t be afraid to be the real you. Even if the real you wears a wig LOL!
How about you? What worked and what are you going to do more of?