You may be tempted to edit your Facebook Ads if they aren’t performing the way you want. Or you might be thinking you are just going to tweak them a bit to see if they do a little better. Don’t do it!
Here are 3 reasons why you should never edit your Facebook Ads and what you should do instead.
#1 Editing Your Facebook Ads Stops Their Momentum
Any change to your Facebook ads will most likely affect the performance. Not always but it can really stop the momentum of the ad which you don’t want.
Keep any ad that is doing well running!
#2 Editing Your Facebook Ads Messes Up Your Reports
The biggest problem is that your Facebook reporting is messed up. You may not remember when the change happened and you certainly won’t remember 6 months from now when you are reviewing what you tested.
Yes you can look at the Change Log and find out but that’s a pain!
Always have a descriptive title in your ads and ad sets so that you remember what audiences and ads you have split tested.
#3 You Don’t Want the Bad Past Performance Affecting the Future Performance of the Ad
If an ad isn’t doing well you don’t want that bad performance affecting the new changes in your ad! Don’t bring that bad ad juju into the new ad, it needs to have a fresh start!
What You Should Do Instead
Instead of tweaking a current ad, you should duplicate the Ad or Ad Set that you want to change. Make your adjustments and then rename that Ad or Ad Set with the new changes you have made.
I typically recommend duplicating at the Ad Set level so the new Ad can have it’s own budget. Anything like Targeting, Placement or Budgeting has to be duplicated at the Ad Set Level.
How about you, have had experience with making changes to ads that are running? Share your thoughts in the comments below!