Would you like to make your Facebook Ad targeting more effective? This article shows you how to create 7 Facebook custom audiences to reach your perfect audience. Custom Audiences (or just Audiences in the Ads Manager menu) are a big part of what makes Facebook ads so awesome. Custom Audiences give you the ability to […]
Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren’t sure how to navigate the Facebook Ads manager and you don’t want to waste money with the wrong tactics. Well you are in luck! My new book […]
Are you considering creating Facebook video ads but aren’t sure how well they work? Maybe you’ve heard some hype and think you “should” be doing video ads but really don’t want to be on camera. Good news, you don’t have to wonder how well Facebook video ads work any longer – I’ll give you the […]
You may be looking to outsource your Facebook Ads to an expert but it can be hard to choose a good fit for your business. This article shows you what to ask when hiring a Facebook Ads Manager. Unfortunately, I’ve heard a lot of negative things about people working with some Agencies and I think […]
If you are not using the Facebook Business Manager yet, you may be forced to make a change soon. Facebook is requiring people to switch to the Business Manager to continue using the Customer Lists within Custom Audiences. Don’t be afraid. I know that many people don’t like Facebook Business Manager because it feels confusing […]
Many people are confused about the Facebook Ads Pixel and what it is and what it can do for them. In this article you will learn why you should use the Facebook Ads pixel and how it can transform your Facebook ad results. What is the Facebook Pixel? The Facebook Pixel is just a bit […]
Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C – Business to Consumer. But that isn’t necessarily the case. Many B2B niches have great potential target keywords available in Facebook – it just depends […]
Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected? Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the Cambridge Analytica scandal. The 6-month “wind down” period of this […]