You may be looking to outsource your Facebook Ads to an expert but it can be hard to choose a good fit for your business. This article shows you what to ask when hiring a Facebook Ads Manager. Unfortunately, I’ve heard a lot of negative things about people working with some Agencies and I think […]
If you are not using the Facebook Business Manager yet, you may be forced to make a change soon. Facebook is requiring people to switch to the Business Manager to continue using the Customer Lists within Custom Audiences. Don’t be afraid. I know that many people don’t like Facebook Business Manager because it feels confusing […]
Many people are confused about the Facebook Ads Pixel and what it is and what it can do for them. In this article you will learn why you should use the Facebook Ads pixel and how it can transform your Facebook ad results. What is the Facebook Pixel? The Facebook Pixel is just a bit […]
Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C – Business to Consumer. But that isn’t necessarily the case. Many B2B niches have great potential target keywords available in Facebook – it just depends […]
Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected? Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the Cambridge Analytica scandal. The 6-month “wind down” period of this […]
Most people do not know how to develop their Facebook Ads strategy. They have heard about a few tactics and they try some of those tactics and often don’t have good luck. You need a system of testing as well as a way to measure what is working. But before all that you need […]
Are you setting up Facebook ads and confused about the Placement options? Choosing the right Facebook Ads Placement is critical to how your ads will perform. Facebook placements are “hidden” from your immediate view AND Facebook also gives you bad advice in suggesting which placements are going to perform. I see so many clients advertise […]
Would you like to know what Facebook ads your competitors are running? Facebook now gives you the ability to spy on your competitor’s Facebook ads or ANY Facebook ads that a Page is running for that matter. In this article, I’ll show you how to see the ads, what you can and can’t see, and […]