by Andrea Vahl | Oct 11, 2020 | Facebook advertising
Facebook Boosted Posts have changed again and there are some pitfalls that will waste your ads budget. In general, boosting your posts is not a good strategy for getting the best results on Facebook. In this article, you’ll learn what has changed, what settings...
by Andrea Vahl | Sep 10, 2020 | facebook, Facebook advertising
Many people wonder about adding the Facebook pixel to multiple sites. Should you do that? Can you do that? When is it not a good idea? This post will clear up some of the mystery around how the Facebook pixel works best and best practices to using the pixel...
by Andrea Vahl | Sep 3, 2020 | facebook, Facebook advertising
Do you have any of these questions: “What is a Facebook Lookalike Audience?” and “When should I use it?” or “How do I create the best ones?” Well never fear, I’ll answer all these questions and more and clear up some of the...
by Andrea Vahl | Aug 18, 2020 | facebook, Facebook advertising
The Facebook Business Manager can be confusing. In this article I will answer the questions on what is the Facebook Business Manager and also when you should use it. What is the Facebook Business Manager? Think of the Business Manager as the umbrella that goes over...
by Andrea Vahl | Jul 21, 2020 | facebook, Facebook advertising
What is the Facebook Pixel Helper and do you need it when running Facebook Ads? In this article I’m going to share with you what the Pixel Helper is, how to install it, and how to troubleshoot the Facebook Pixel Helper. What is the Facebook Pixel Helper...
by Andrea Vahl | Jul 13, 2020 | facebook, Facebook advertising
A lot of people ask, “What is the Facebook Pixel?” You may have heard terms like “pixel your site” or “train the pixel” and it can be confusing for marketers. In this post, I will cover the basics of what the Facebook Pixel is,...
