If you have done any Facebook Advertising you know that the targeting of your ad can make a huge difference as to how your ad performs. But sometimes you want to see what’s possible in one handy place before you start researching. That’s what this post is for.

Top Level

When you first navigate into the Detailed Targeting, you have 4 main options: Demographics, Interests, Behaviors, and More Categories.

Demographics: Education, employment, household and lifestyle details.

Interests: Activities, Pages they have liked and closely related topics.

Behaviors: Reach people based on purchase behaviors or intents, device usage and more.

More Categories: Odd options like “Family Movie” and “Nail Care”

Demographics and Behaviors come from 3rd party data collected by companies like Axiom who specialize in collecting consumer data. That data is then matched to Facebook users anonymously to be able to build the audience that has those characteristics.

Facebook ad targeting has become very powerful in the type of segmenting that we are able to do. You can target using different Boolean operators so that you are excluding certain keywords or narrowing your audience by making sure they have all the keywords in their profiles.

That allows you to do things like target your ads to your perfect potential customer.

Here is a complete list of all the keyword targeting available when you Browse the categories.

Demographics

Education
Ethnic Affinity
Financial
Generation
Home
Life Events
Parents
Politics (US)
Relationship
Work

3rd Tier Under Education

Education Level
- Associate degree
- College grad
- Doctorate degree
- High school grad
- In college
- In grad school
- In high school
- Master’s degree
- Professional degree
- Some college
- Some grad school
- Some high school
- Unspecified
Fields of Study (search for match)
Schools (search for match)
Undergrad Years (date range)

3rd Tier Under Ethnic Affinity

African American (US)
Asian American (US)
Hispanic (US – All)
Hispanic (US – Bilingual)
Hispanic (US – English dominant)
Hispanic (US – Spanish dominant)

3rd Tier Under Financial

Income

$100,000 – $125,000
$125,000 – $150,000
$150,000 – $250,000
$250,000 – $350,000
$30,000 – $40,000
$350,000 – $500,000
$40,000 – $50,000
$50,000 – $75,000
$75,000 – $100,000
Over $500,000

Net Worth

- - $1 – $100,000
  - $1,000,000 – $2,000,000
  - $100,000 – $200,000
  - $200,000 – $500,000
  - $500,000 – $750,000
  - $750,000 – $1,000,000

Liquid assets

- $1-$24,999
- $100K-$249K
- $1MM-$2MM
- $25,000-$49,999
- $250K-$499K
- $2MM-$3MM
- $3MM+
- $50,000-$99,999
- $500K-$1MM
- Over $2,000,000

3rd Tier Under Generation

Baby boomers (US)
Generation X
Millennials

3rd Tier Under Home

Home Ownership
- First time homebuyer
- Homeowners
- Renters
Home Type

Apartment
Condo
Home value
- $1,000,000 – $1,999,999
- $100,000 – $199,999
- $200,000 – $299,999
- $300,000 – $499,999
- $50,000 – $99,999
- $500,000 – $699,999
- $700,000 – $999,999
- Less than $50,000
- Over $2,000,000
Multi-family home
Property size
- .26 – .59 acres
- .60 – .99 acres
- 1 acre
- 11 – 20 acres
- 2 acres
- 21 – 40 acres
- 3 acres
- 4 acres
- 5 acres
- 6 – 10 acres
- > 40 acres
Single
Square footage
- 1,000 – 1,249 sq. ft.
- 1,250 – 1,499 sq. ft.
- 1,500 – 1,749 sq. ft.
- 1,750 – 1,999 sq. ft.
- 2,000 – 2,499 sq. ft.
- 2,500 – 2,999 sq. ft.
- 3,000 – 3,499 sq. ft.
- 3,500 – 3,999 sq. ft.
- 4,000 – 4,999 sq. ft.
- 5,000 – 5,999 sq. ft.
- 6,000 – 6,999 sq. ft.
- 750 – 999 sq. ft.
- Less than 750 sq. ft.
Year home built
- 1900-1909
- 1910-1919
- 1920-1929
- 1930-1939
- 1940-1949
- 1950-1959
- 1960-1969
- 1970-1979
- 1980-1989
- 1990-1999
- 2000-2010
- >2011

Household Composition
- Family-based Households
- Grandparents
- Housemate-based Households
- New parents
- Veterans in home
- Working women
- Young & hip
- Young adults in home

3rd Tier Under Life Events

Anniversary within 30 Days
Away from family
Away from hometown
Friends of
- Friends of Anniversary within 30 Days
- Friends of Newly Engaged
- Friends of Newlywed
- Friends of Recently Moved
- Friends of Upcoming Birthday
Long distance relationship
New job
New relationship
Newly engaged (1 year)
Newly engaged (3 months)
Newly engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved
Upcoming birthday

3rd Tier Under Parents

All Parents
- (0-12 months) New Parents
- (01-02 Years) Parents with Toddlers
- (03-05 Years) Parents with Preschoolers
- (06-08 Years) Parents with Early School Age Children
- (08-12 Years) Parents with Preteens
- (13-18 Years) Parents with Teenagers
- (18-26 Years) Parents with Adult Children
- Expectant parents
- Parents (All)
Moms
- Big-city moms
- Corporate moms
- Fit moms
- Green moms
- Moms of grade school kids
- Moms of high school kids
- Moms of preschool kids
- New Moms
- Soccer moms
- Stay-at-home moms
- Trendy moms

3rd Tier Under Politics (US)

Likely To Engage in Politics (Conservative)
Likely To Engage in Politics (Liberal)
Self reported
- Donate to conservative political causes
- Donate to liberal political causes
US Politics (Conservative)
US Politics (Liberal)
US Politics (Moderate)
US Politics (Very Conservative)
US Politics (Very Liberal)

3rd Tier Under Relationship

Interested In
- Men
- Men and Women
- Unspecified
- Women
Relationship Status
- Civil Union
- Complicated
- Divorced
- Domestic Partnership
- Engaged
- In a relationship
- Married
- Open Relationship
- Separated
- Single
- Unspecified
- Widowed

3rd Tier Under Work

Employers
Industries
- Administrative
- Architecture and Engineering
- Arts, Entertainment, Sports and Media
- Business and Financial Operations
- Cleaning and Maintenance
- Community and Social Services
- Computer and Mathematics
- Construction and Extraction
- Education and Library
- Farming, Fishing and Forestry
- Food Preparation and Services
- Government Employees
- Healthcare and Medical
- IT and Technical
- Installation and Repair
- Legal
- Life, Physical, and Social Science
- Management
- Military
- Nurses
- Personal Care
- Production
- Protective Service
- Retail
- Sales
- Temporary and Seasonal
- Transportation and Moving
- Veterans (US)

Job Titles
Office Type
- Home office
- Small business
- Small office

Interests

Interests are based on the Fan Pages someone likes or specific things they have listed in their profile.

Because there can be many Page names that are a match, there is no way to list ALL the available interests. But there are more general “keyword” interests.

You can also target the fans of another Facebook Page by typing the Page name in and seeing if there is a “match”. Typically larger pages are able to be targeted but not always – it’s hit and miss and up to Facebook (no setting can exclude a Page from targeting).

Business and industry
- Advertising
- Agriculture
- Architecture
- Aviation
  - Banking
  - Investment banking
  - Online banking
  - Retail banking
- Business
- Construction
- Design
  - Fashion design
  - Graphic design
  - Interior design

- Economics
- Engineering
- Entrepreneurship
- Health care
- Higher education
- Management
- Marketing
- Nursing
- Online
  - Digital marketing
  - Display advertising
  - Email marketing
  - Online advertising
  - Search engine optimization
  - Social media
  - Social media marketing
  - Web design
  - Web development
  - Web hosting
- Personal finance
  - Credit cards
  - Insurance
  - Investment
  - Mortgage loans
- Real estate
- Retail
- Sales
- Science
- Small business
Entertainment
- Games
- Live events
- Movies
- Music
- Reading
- TV
Family and relationships
- Dating
- Family
- Fatherhood
- Friendship
- Marriage
- Motherhood
- Parenting
- Weddings
Fitness and wellness
- Bodybuilding
- Dieting
- Gyms
- Meditation
- Nutrition
- Physical exercise
- Physical fitness
- Running
- Weight training
- Yoga
- Zumba
Food and drink
- Alcoholic beverages
  - Beer
  - Distilled beverage
  - Wine
- Beverages
  - Coffee
  - Energy drinks
  - Juice
  - Soft drinks
  - Tea
- Cooking
  - Baking
  - Recipes
- Cuisine
  - Chinese cuisine
  - French cuisine
  - German cuisine
  - Greek cuisine
  - Indian cuisine
  - Italian cuisine
  - Japanese cuisine
  - Korean cuisine
  - Latin American cuisine
  - Mexican cuisine
  - Middle Eastern cuisine
  - Spanish cuisine
  - Thai cuisine
  - Vietnamese cuisine
- Food
  - Barbecue
  - Chocolate
  - Desserts
  - Fast food
  - Organic food
  - Pizza
  - Seafood
  - Veganism
  - Vegetarianism
- Restaurants
  - Coffeehouses
  - Diners
  - Fast casual restaurants
  - Fast food restaurants

Hobbies and activities
- Arts and music
  - Acting
  - Crafts
  - Dance
  - Drawing
  - Drums
  - Fine art
  - Guitar
  - Painting
  - Performing arts
  - Photography
  - Sculpture
  - Singing
  - Writing

- Current events
- Home and garden
  - Acting
  - Crafts
  - Dance
  - Drawing
  - Drums
  - Fine art
  - Guitar
  - Painting
  - Performing arts
  - Photography
  - Sculpture
  - Singing
  - Writing

- Pets
  - Birds
  - Cats
  - Dogs
  - Fish
  - Horses
  - Pet food
  - Rabbits
  - Reptiles
- Politics and social issues
  - Charity and causes
  - Community issues
  - Environmentalism
  - Law
  - Military
  - Politics
  - Religion
  - Sustainability
  - Veterans
  - Volunteering
- Travel
  - Adventure travel
  - Air travel
  - Beaches
  - Car rentals
  - Cruises
  - Ecotourism
  - Hotels
  - Lakes
  - Mountains
  - Nature
  - Theme parks
  - Tourism
  - Vacations
- Vehicles
  - Automobiles
  - Boats
  - Electric vehicle
  - Hybrids
  - Minivans
  - Motorcycles
  - RVs
  - SUVs
  - Scooters
  - Trucks
Shopping and fashion

Beauty
- Beauty salons
- Cosmetics
- Fragrances
- Hair products
- Spas
- Tattoos
Clothing
- Children’s clothing
- Men’s clothing
- Shoes
- Women’s clothing
Fashion accessories
- Dresses
- Handbags
- Jewelry
- Sunglasses
Shopping
- Boutiques
- Coupons
- Discount stores
- Luxury goods
- Online shopping
- Shopping malls
Toys

Sports and outdoors
- Outdoor recreation
  - Boating
  - Camping
  - Fishing
  - Hiking
  - Horseback riding
  - Hunting
  - Mountain biking
  - Surfing
- Sports
  - American football
  - Association football (Soccer)
  - Auto racing
  - Baseball
  - Basketball
  - College football
  - Golf
  - Marathons
  - Skiing
  - Snowboarding
  - Swimming
  - Tennis
  - Triathlons
  - Volleyball
Technology
- Computers
  - Computer memory
  - Computer monitors
  - Computer processors
  - Computer servers
  - Desktop computers
  - Free software
  - Hard drives
  - Network storage
  - Software
  - Tablet computers
- Consumer electronics
  - Audio equipment
  - Camcorders
  - Cameras
  - E-book readers
  - GPS devices
  - Game consoles
  - Mobile phones
  - Portable media players
  - Projectors
  - Smartphones
  - Televisions

Behaviors

Automotive
- Motorcycle
  - Purchased
    - New
    - Used
- New vehicle buyers (Near market)
  - Style
    - Crossover
    - Economy/compact
    - Full-size SUV
    - Full-size sedan
    - Hybrid/alternative fuel
    - Luxury SUV
    - Luxury sedan
    - Midsize car
    - Minivan
    - Pickup truck
    - Small/midsize SUV
    - Sports car/convertible
- New vehicle shoppers (In market)
  - Make
    - Acura
    - Audi
    - BMW
    - Buick
    - Cadillac
    - Chevrolet car
    - Chevrolet truck
    - Chrysler
    - Dodge RAM
    - Dodge car
    - Fiat
    - Ford car
    - Ford truck
    - GMC
    - Honda
    - Hyundai
    - Infiniti
    - Jaguar
    - Jeep
    - Kia
    - Land Rover
    - Lexus
    - Lincoln
    - MINI
    - Mazda
    - Mercedes-Benz
    - Mitsubishi
    - Nissan
    - Porsche
    - Subaru
    - Toyota
    - Volkswagen
    - Volvo
- New vehicle shoppers (Max in market)
  - All
  - Style
    - Crossover Vehicle
    - Entry/Economy/Compact
    - Full-size SUV
    - Full-size Sedan
    - Hybrid/Alternative Fuel
    - Luxury SUV
    - Luxury Sedan
    - Midsize Car
    - Minivan
    - Pickup Truck
    - Small/Mid-size SUV
    - Sports Car/Convertible
- Owners
  - Aftermarket
    - Auto parts
    - Auto parts and accessories
    - Auto service buyer
  - Make
    - Acura
    - Audi
    - BMW
    - Buick
    - Cadillac
    - Chevrolet car
    - Chevrolet truck
    - Chrysler
    - Dodge RAM
    - Dodge car
    - Fiat
    - Ford car
    - Ford truck
    - GMC
    - Honda
    - Hummer
    - Hyundai
    - Infiniti
    - Jaguar
    - Jeep
    - Kia
    - Land Rover
    - Lexus
    - Lincoln
    - MINI
    - Mazda
    - Mercedes
    - Mercury
    - Mitsubishi
    - Nissan
    - Pontiac
    - Porsche
    - Saab
    - Saturn
    - Subaru
    - Suzuki
    - Toyota
    - Volkswagen
    - Volvo
  - Purchased
    - 0-6 months ago
    - 13-24 months ago
    - 25-36 months ago
    - 37-48 months ago
    - 7-12 months ago
    - Over 48 months ago
  - Style
    - Crossover
    - Economy/compact
    - Full-size SUV
    - Full-size sedan
    - Hybrid/alternative fuel
    - Luxury SUV
    - Luxury sedan
    - Midsize car
    - Minivan
    - Pickup truck
    - Small/midsize SUV
    - Sports car/convertible
  - Vehicle age
    - 0 – 1 year old
    - 11 – 15 years old
    - 16 – 20 years old
    - 2 years old
    - 3 years old
    - 4 – 5 years old
    - 6 – 10 years old
    - Over 20 years old
  - Vehicle price
    - $20,000 – $30,000
    - $30,000 – $40,000
    - $40,000 – $50,000
    - $50,000 – $75,000
    - Less than $20,000
    - Over $75,000
- Purchase type
  - Vehicle price
    - Buy new (In market)
    - Buy new (Near market)
    - Buy new or used (In market)
    - Buy new or used (Near market)
    - Buy used (In market)
    - Lease (In market)
- Used vehicle buyers (In market)
  - Style
    - Crossover
    - Economy/compact
    - Full-size SUV
    - Full-size sedan
    - Hybrid/alternative fuel
    - Luxury SUV
    - Luxury sedan
    - Midsize car
    - Minivan
    - Pickup truck
    - Small/midsize SUV
    - Sports car/convertible

Company size
- 1,000-4,999 Employees
- 10-49 Employees
- 100-499 Employees
- 5,000+ Employees
- 50-99 Employees
- 500-999 Employees
- Less Than 10 Employees
Industry
- Agriculture
- Business Services
- Construction
- Consumer Services
- Cultural & Recreation
- Education
- Finance
- Government
- Healthcare
- Hospitality & Travel
- Insurance
- Legal
- Logistics & Transportation
- Manufacturing
- Media & Internet
- Real Estate
- Restaurant
- Retail
- Telecommunications
- Wholesale Trade
Seniority
- Executive/C-Suite
- Mid-Management

Charitable donations
- All charitable donations
- Animal welfare
- Arts and cultural
- Cancer Causes
- Children’s Causes
- Environmental and wildlife
- Health
- Political

- Religious
- Veterans
- World relief

Consumer Classification
- India
  - (A+B) Affinity for Mid-High Value Goods – India
Digital activities
- Operating System Used
  - Primary OS Windows 10
- Canvas Gaming
  - Average Engagement
    - Plays 0 out of 7 days
    - Plays 1 out of 7 days
    - Plays 2 out of 7 days
    - Plays 3 out of 7 days
    - Plays 4 out of 7 days
    - Plays 5 out of 7 days
    - Plays 6 out of 7 days
    - Plays 7 out of 7 days
  - Played game in last 14 days
  - Played game in last 3 days
  - Played game in last 7 days
  - Played game yesterday
- Console gamers
- Event creators
- FB Payments (All)
- FB Payments (Higher than average spend)
- FB Payments (Recent)
- Facebook Page Admins
- Internet Browser Used
  - Primary Browser: Chrome
  - Primary Browser: Firefox
  - Primary Browser: Internet Explorer
  - Primary Browser: Opera
  - Primary Browser: Safari
- Operating System Used
  - Primary OS Mac OS X
  - Primary OS Windows 7
  - Primary OS Windows 8
  - Primary OS Windows Vista
  - Primary OS Windows XP
- Photo uploaders
- Primary email domain
  - AOL Email Addresses
  - Apple Email Addresses
  - Gmail Users
  - Hotmail Email Addresses
  - MSN.com Email Addresses
  - Yahoo Email Addresses
- Small business owners
- Technology early adopters
- Technology late adopters
- Unity Plugin
Expats
- Expats (All)
- Expats (Argentina)
- Expats (Australia)
- Expats (Austria)
- Expats (Bangladesh)
- Expats (Brazil)
- Expats (Cameroon)
- Expats (Canada)
- Expats (Chile)
- Expats (China)
- Expats (Colombia)
- Expats (Egypt)
- Expats (Ethiopia)
- Expats (France)
- Expats (Germany)
- Expats (Greece)
- Expats (Hong Kong)
- Expats (Hungary)
- Expats (India)
- Expats (Indonesia)
- Expats (Ireland)
- Expats (Israel)
- Expats (Italy)
- Expats (Japan)
- Expats (Kenya)
- Expats (Malaysia)
- Expats (Mexico)
- Expats (Morocco)
- Expats (Nepal)
- Expats (New Zealand)
- Expats (Nigeria)
- Expats (Pakistan)
- Expats (Peru)
- Expats (Philippines)
- Expats (Poland)
- Expats (Portugal)
- Expats (Puerto Rico)
- Expats (Romania)
- Expats (Russia)
- Expats (Saudi Arabia)
- Expats (Senegal)
- Expats (Serbia)
- Expats (Singapore)
- Expats (South Africa)
- Expats (South Korea)
- Expats (Spain)
- Expats (Switzerland)
- Expats (Turkey)
- Expats (UAE)
- Expats (UK)
- Expats (US)
- Expats (Venezuela)
- Expats (Vietnam)
Financial
- Banking
  - Credit union member
  - National bank customers
  - Regional bank customers
- Investments
  - Full-Service Investors
  - Highly likely investors
  - Independent Investors
  - Likely investors
  - Personal investments
  - Real estate investments
  - Semi-Independent Investors
- Spending methods
  - 1 Line of Credit
  - 2 Lines of Credit
  - 3 Lines of Credit
  - 4 Lines of Credit
  - 5 Line of Credit
  - 6 Lines of Credit
  - 7 Lines of Credit
  - 8 Lines of Credit
  - 9 Lines of Credit
  - Active credit card user
  - Any card type
  - Bank cards
  - Credit card high spenders
  - Debit card
  - Gas, department and retail store cards
  - High-end department store cards
  - Premium credit cards
  - Primarily cash
  - Primarily credit cards
  - Travel and entertainment cards
Job role
- Corporate executives
- Farmers
- Financial professionals
Media
Radio
- Internet
- Internet/Satellite

Television

- Action shows
- Adventure shows
- Animals shows
- Auto Racing shows
- Auto shows
- Baseball shows
- Biography shows
- Childrens shows
- Comedy shows
- Cooking shows
- Docudrama shows
- Drama shows
- Educational shows
- Entertainment shows
- Health shows
- Historical Drama shows
- History shows
- Home improvement shows
- Horror shows
- Law shows
- Motorsports shows
- News shows
- Outdoors shows
- Public Affairs shows
- Reality shows
- Religious shows
- Romance shows
- Science Fiction shows
- Sitcom shows
- Sports Event shows
- Sports Talk shows
- Travel shows
- Western shows
Mobile Device User
- All Mobile Devices by Brand
  - Alcatel
  - Amazon
    - Kindle Fire
  - Apple
    - iPad 1
    - iPad 2
    - iPad 3
    - iPad 4
    - iPad Air
    - iPad Air 2
    - iPad Mini 1
    - iPad Mini 2
    - iPad Mini 3
    - iPhone 4
    - iPhone 4S
    - iPhone 5
    - iPhone 5C
    - iPhone 5S
    - iPhone 6
    - iPhone 6 Plus
    - iPhone 6S
    - iPhone 6S Plus
    - iPod Touch
  - Asus
    - Fonepad
    - MeMO Pad
    - Transformer Pad
  - BlackBerry
    - Bold 9700
    - Curve 8520
    - Curve 9220
    - Curve 9320
  - Cherry Mobile
  - Google
    - Nexus 10
    - Nexus 5
    - Nexus 7
  - HTC
    - HTC One
  - Huawei
  - Karbonn
  - LG
    - G3
    - LG G2
    - Optimus L3
    - Optimus L5
    - Optimus L7
  - Lava
  - Micromax
  - Motorola
  - Nokia
    - 2700 Classic
    - 5130 XpressMusic
    - Asha
    - Asha 200
    - Asha 302
    - Asha 305
    - Asha 311
    - C1-01
    - C3
    - Lumia 1020
    - Lumia 1320
    - Lumia 1520
    - Lumia 520
    - Lumia 625
    - Lumia 630
    - Lumia 720
    - Lumia 900
    - Lumia 920
    - X2-01
  - Samsung
    - Alpha
    - Champ
    - Galaxy Ace
    - Galaxy Ace 2
    - Galaxy Grand
    - Galaxy Grand 2
    - Galaxy Mini
    - Galaxy Note
    - Galaxy Note 3
    - Galaxy Note 4
    - Galaxy Note II
    - Galaxy Pocket Duos
    - Galaxy Pocket Plus
    - Galaxy S 4 Mini
    - Galaxy S Advance
    - Galaxy S Duos
    - Galaxy S II
    - Galaxy S III
    - Galaxy S III Mini
    - Galaxy S4
    - Galaxy S5
    - Galaxy S6
    - Galaxy Tab
    - Galaxy Tab 2
    - Galaxy Tab 3
    - Galaxy Tab 4
    - Galaxy Tab Pro
    - Galaxy Tab S
    - Galaxy Y
    - Galaxy Y Duos
  - Sony
    - Xperia E
    - Xperia M
    - Xperia P
    - Xperia S
    - Xperia SL
    - Xperia SP
    - Xperia T
    - Xperia U
    - Xperia Z
    - Xperia Z Ultra
    - Xperia Z1
    - Xperia Z2
    - Xperia Z3
    - Xperia ZL
    - Xperia ZR
    - Tecno
    - XOLO
    - Xiaomi
    - ZTE
  - Tecno
  - XOLO
  - Xiaomi
  - ZTE
- All Mobile Devices by Operating System
  - All Android devices
  - All iOS devices
  - Windows Phones
- All mobile devices
- Feature phones
- Network Connection
  - 2G (US)
  - 2G Connection
  - 3G (US)
  - 3G Connection
  - 4G (US)
  - 4G Connection
  - WiFi Connection
- New smartphone and tablet owners
- Smartphone Owners
- Smartphones and tablets
- Tablet Owners
Purchase behavior
- Business purchases
  - Business marketing
  - Maintenance, repair and operations
- Buyer profiles
  - Coupon users
  - DIYers
  - Fashionistas
  - Foodies
  - Gadget enthusiast
  - Gamers
  - Green living
  - Healthy and fit
  - Outdoor enthusiasts
  - Shoppers
  - Skiing, golfing and boating
  - Spa enthusiasts
  - Sportsmen
  - Trendy homemakers
- Clothing
  - Men’s
    - Accessories
    - Big and tall apparel
    - Business apparel
    - Jeans
    - Men’s fashion & apparel buyers
  - Seasonal
    - Fall seasonal shoppers
    - Spring seasonal shoppers
    - Summer seasonal shoppers
    - Winter seasonal shoppers
  - Women’s
    - Accessories
    - Business apparel
    - Fine jewelry
    - High-ticket apparel and accessories
    - Jewelry
    - Low-ticket apparel and accessories
    - Luxury brand apparel
    - Luxury retailers
    - Mid-ticket apparel and accessories
    - Plus sizes
    - Women’s shoes
    - Womens fashion & apparel buyers
    - Young women’s apparel
- Food and drink
  - Alcoholic beverages
  - Bakery
  - Beverages
  - Cereal
  - Children’s food
  - Condiments and dressings
  - Cooking supplies
  - Dairy and eggs
  - Fresh & Healthy
  - Frozen food
  - Grocery shopper type
  - Health food
  - Home Cooking & Grilling
  - Meat and seafood
  - Soup
  - Sweets and snacks
  - Vegetarian
- Health and beauty
  - Allergy relief
  - Antiperspirants & deodorants
  - Beauty products and accessories
  - Cosmetics
  - Cough and cold relief
  - Fragrance
  - Hair care
  - Health & wellness buyers
  - Men’s grooming
  - Oral care
  - Over-the-counter medication
  - Pain relief
  - Skin care
  - Sun care
  - Vitamins
  - Vitamins and supplements
- Home and garden
  - Entertaining
  - Home improvement
  - Home renovation
  - Organization
  - Tools
- Household products
  - Cleaning supplies
  - Food storage
  - Green cleaners and supplies
  - Laundry supplies
- Kids products
  - Baby care
  - Baby toys
  - Children’s products
- Pet products
  - Cat food and products
  - Cat owners
  - Cat products
  - Dog food and products
  - Dog owners
  - Dog products
  - Other pet products
  - Pet care products
  - Pet products
- Purchase habits
  - Above average spending
  - Offline buyers
  - Online buyers
- Purchase types
  - Appliances & accessories
  - Arts and crafts
  - Baby products
  - Beauty accessories
  - Books
  - Childrens apparel
  - Collectibles
  - Consumer electronics buyers
  - Cosmetics
  - Electronics
  - Gift products
  - Gifts and flowers
  - Gifts and party supplies
  - High-end home decor
  - Home furnishing and accessories
  - Home office
  - Low-end home decor
  - Men’s apparel
  - Music and videos
  - Restaurant
  - Senior products
  - Shoes
  - Small and home office products
  - Software
  - Specialty foods and gifts
  - Sports and outdoors
  - Tools and electronics
  - Toys
  - Travel supplies
  - Upscale travel and services
  - Women’s apparel
- Sports and outdoors
  - Cycling
  - Fishing
  - Fitness
  - Golf and tennis
  - Hiking and camping
  - Hunting
  - Running
  - Winter sports
- Store types
  - Department stores
  - Discount department store
  - High-end retail
  - Low-end department store
  - Luxury Store
- Subscription services
  - Auto insurance online
  - Higher education
  - Mortgage online
  - Prepaid debit cards
  - Satellite TV
- Technology
  - Kindle eReader
  - Use an eReader
Residential profiles
- Length of residence
- Likely to move
- New mover
- Recent homebuyer
- Recent mortgage borrower
Seasonal and Events
- Baseball 2015
- College Football (US)
- Cricket Enthusiasts
- Fall Football (US)
- Professional Football (US)
- Rugby (2015)
Travel
- All frequent travelers
- Business travelers
- Business travelers (International)
- Business travelers (US)
- Casino vacations
- Commuters
- Cruises
- Currently traveling
- Family vacations
- Frequent International Travelers
- Frequent flyers
- Leisure travelers
- Personal travelers (International)
- Personal travelers (US)
- Returned from trip 1 week ago
- Returned from trip 2 weeks ago
- Timeshares
- Used travel app (1 month)
- Used travel app (2 weeks)

More Categories

Facebook Categories
- (A) Affinity for High Value Goods – India
- Family Movie
- Fast Food
- Nail Care

Downloadable coming soon!

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2 Comments

Nirav Patel on April 25, 2017 at 5:33 am

i was looking for this all info. Thank you for sharing. But disappointment is. We can’t access all those data. 🙁
Petmasters on May 16, 2017 at 8:58 pm

Thank you for this article. We were searching all over for this and couldn’t find it assembled like you did. Thank you!