General Facebook Ad Costs
You can spend as little as $5 or $10 on Facebook ads and still accomplish a marketing goal you have but typically you need to spend a little more to fully test your Facebook Ads.
You also have to be careful of comparing yourself to “industry averages” because those may be skewed with different types of marketers with big budgets or more advanced tactics.
But with those caveats in mind, you probably still want to know what’s “normal” so that you have something to shoot for.
One of my favorite resources for general ad costs is AdEspresso’s Understanding Facebook Ad Costs post.
Here are a couple highlights of the numbers that are most interesting.
Another great source for information on average Facebook Ad Cost is Wordstream’s Facebook Advertising Benchmarks for Your Industry
Split Test Your Facebook Ads to Get the Lowest Costs
While benchmarks are good, I often see very different results because we are optimizing the ad differently.
To improve your results you have to split test your ads to see what works best for you.
When you do this, you’ll have an ad or audience that will perform better and you can turn off the ads that are not performing as well.
Facebook Ad costs are increasing in general but Facebook is still one of the best places to advertise online.
Want more great tips on running Facebook ads? Grab my Facebook Ads Made Simple book now!