3 Hot Tips to Make Your Facebook Videos Better

3 Hot Tips to Make Your Facebook Videos Better

Have you been using Facebook Videos in your marketing?  Facebook Videos are overtaking YouTube in terms of visibility on Facebook.  So it’s better to upload any video you post directly to Facebook.

I’ve recently been doing some video tips for Social Media Examiner and I have a short series of hot tips on how to improve your Facebook Videos.

#1  3 Things You MUST Do When You Upload a Video to Facebook

Ok so I combine 3 things into one tip here which is kind of cheating.  But when you upload a video, you want to make sure you do these 3 things:

  • Have a good description with your video post.  This will stay with the video.  Add a link directly into the description if you want to direct people to a place on your website.
  • Add a Call to Action.  This shows up at the end of the video and will help drive traffic to your site.
  • Edit the video to add a Title and adjust the Thumbnail.  This step helps customize exactly how you want your video to look.

Watch this video to see these steps in action.

Video is becoming much more important on Facebook. Make sure your video looks great on Facebook with these 3 tips! – Andrea

Posted by Social Media Examiner on Tuesday, December 2, 2014

 

#2  Make Playlists and add a Featured Video

Now again this is two things so I’m SO cheating on this numbered post.  But the point is that you can customize your video tab with playlists and your Featured video shows up on your main Page as well as showing up larger on your video tab.

Take a look at this video to see how this looks:

Video is becoming more important on Facebook and they just added some cool features to Pages – Featured Videos and…

Posted by Social Media Examiner on Tuesday, January 20, 2015

 

#3 Embed Facebook Videos on your Blog or Website

Finally a step with just one tip.  So why would you want to embed a Facebook video on your site rather than a YouTube video?  One reason would be to possibly drive more people back to your Facebook Page.  If Facebook is a critical place for you to be, using the Facebook embed feature could be a good option for you.

Take a look at the video to see how you do this.

Would you like to repurpose your content and drive more people to your Facebook Page? One great way is to upload videos…

Posted by Social Media Examiner on Friday, April 3, 2015

 
If you are interested in learning more about Facebook Video marketing take a look at my post: 8 Ways to Use Facebook Video for More Enagement

  • MelissaRatti

    Hi, Andrea,
    Thanks for the tips. Question for you: when shooting video on an iPhone, do you advise holding the phone vertically or horizontally? I’ve tried both and the videos render differently; vertically looks good on smartphones but horizontally looks good on desktop. What are your thoughts?

  • Hi Melissa – I think you should probably always hold the phone horizontally for shooting video. Unless you are always going to watch it just on your iPhone and never share it, shooting horizontally is better for sharing on most social sites.

  • MelissaRatti

    Great! Thanks, Andrea. 🙂

  • Andrea I noted that a lot of big pages are posting other people’s videos and getting massive engagement.

    It is really common practice to do this at the moment and pages are eating up that engagement, but isn’t this a copyright breach?

    For example a radio station uploaded (directly) the Android furry friend video and it got more than 250,000 shares.
    As an experiment I tried to do the same but I got a notification from Facebook saying “we have removed a video that you uploaded because it might contain copyrighted material that you do not have the right to share.”

    So this was the same video I have seen uploaded numerous times. What are those pages doing to bypass the copyright? And are they allowed to be posting that video?

    Thanks
    Joe

  • Hi Joe – So sorry I missed this comment and yes this is a HUGE problem in copyright. Facebook really needs to address this in some way but they are being extremely lax. It’s frustrating for the owners of these videos who were getting revenue on YouTube with these videos and the people who are uploading them to Facebook are having no consequences at all. Hopefully they will address this soon! http://www.dailydot.com/entertainment/facebook-video-content-id-copyright-infringement/ As with all copyrights, I recommend uploading only videos that you own the rights to so that if there are consequences, you don’t have to worry 🙂