How to Do a Deep Dive into Your Facebook Insights in 6 Steps

Do you feel like you are drowning in data when you download your Facebook Insights and you don’t know how to make sense of all the numbers?  Spreadsheets can be overwhelming and it’s hard to know where to start. I’m going to give you a step-by-step way to analyze your data so that you can [...]

5 Mistakes You May Be Making with Facebook Insights

Are you looking at the right data on Facebook? Many marketers are only looking at some of their Facebook Insights (or worse, not looking at them at all) and are frustrated with the reach they are getting. But if you look at the right numbers you may see a different story on how effective Facebook is [...]

Facebook Post Frequency: How to Find Out What Works

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? For a recent post I did for Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found are some very interesting things about [...]

Grandma Mary Interviews Andy Crestodina at #CMWorld

I was fortunate enough to catch up with Andy Crestodina of Orbit Media and this guy is a Google Analytics Ninja! He gave a bunch of great tips on things you want to pay attention to in your Google Analytics – you have to watch to get all the good nuggets! As he said, you [...]

How to Price Your Social Media Consulting Services

Are you starting your own consulting business and wondering how to price your services?  The topic of setting your rates, pricing a project, and figuring out retainer fees is one that comes up most often in Social Media Manager School. So we created a whole series of webinars around the topic but I wanted to share some [...]

Grandma Mary interviews Ann Handley of #EverybodyWrites

Are you a writer? This is a trick question because the answer when Ann Handley is around is always “Yes”. I had the pleasure of sitting in on her session at Content Marketing World last week where she gave us fantastic nuggets of wisdom about writing.  Delicious! She talked about how words are our ambassadors and we [...]