2 Types of Facebook Ads to Get Leads for Your Business

Would you like more highly targeted leads for your business? Facebook ads allow you to easily reach your ideal customer quickly and cost-effectively. But now that there are more choices which type of ad should you run? My two favorite types of ads to run to get more leads and measure exactly how much it […]

10 Successful Facebook Marketing Examples

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook marketing examples of Pages from both large and small brands, and tips to incorporate […]

Grandma Mary Interviews Jason Miller about LinkedIn Changes

Yeeha!  I had the pleasure of interviewing Jason Miller, Leader of Global Content Marketing for LinkedIn Marketing Solutions and author of Welcome to the Funnel- Proven Tactics to Turn Your Social and Content Marketing Up to 11.  I love this guy! We naturally talked about LinkedIn and some of the changes that have been happening there […]

Facebook Ad Campaign Changes: What Marketers Need to Know

Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. The biggest change is that budget, […]

How to Spy on Your Competition on Facebook

Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your own posting strategy to build […]

Why You Must Split Test Your Facebook Ads

Have you tried Facebook Ads and think that they don’t work for you? You may not have done enough testing to be able to answer that question for sure. You may have heard the term Split Testing but not known exactly how to set it up.  My favorite technique is to test the demographics first. […]