How to Craft a Social Media Policy

An important aspect of participating in social media is having a disaster plan. If you are responsible for your company’s social media efforts, you need to make these plans immediately. What will you do if and when negative sentiments arise?  Who will be notified and at what point? You need to have a plan to […]

How to Use Facebook Organic Post Targeting

Wish your Facebook page had better engagement? Do you want a way to get more post interaction without advertising? Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. In this article I’ll compare the results of using the […]

How to Target Your Email Subscribers in Facebook Ads

Would you like to reinforce your sales messages to your e-mail subscribers?  You may know that a person has to see your sales message multiple times before they decide to buy. Effective Frequency is a term in advertising that attempts to answer the question:  How many times does a person have to see a sales […]

3 Hot Tips to Make Your Facebook Videos Better

Have you been using Facebook Videos in your marketing?  Facebook Videos are overtaking YouTube in terms of visibility on Facebook.  So it’s better to upload any video you post directly to Facebook. I’ve recently been doing some video tips for Social Media Examiner and I have a short series of hot tips on how to […]

Love Letter to my Social Media Manager Group

This is a little different post for me.  I normally write “How to” posts about Facebook or sometimes a little Pep Talk from Grandma Mary.  Or some fun and wacky interviews from Grandma. But this post is more of a love letter. About 3 years ago, my friend, and co-author Phyllis Khare and I realized […]

Grandma Mary Interviews Chris Brogan at #SMMW15

I love Chris Brogan. He’s a thoughtful, insightful intelligent man and he was trying to sneak by me at #SMMW15 but I snagged him for an interview. If you haven’t connected with him yet, Make sure you sign up for his newsletter at because it’s fantastic. We talked about how he gets things done and […]