How to Spy on Your Competition on Facebook

Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your own posting strategy to build […]

Why You Must Split Test Your Facebook Ads

Have you tried Facebook Ads and think that they don’t work for you? You may not have done enough testing to be able to answer that question for sure. You may have heard the term Split Testing but not known exactly how to set it up.  My favorite technique is to test the demographics first. […]

How to Create the Best Image for Your Facebook Ads

Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don’t have to be a graphic designer to create good images (although, of course, […]

How to Put Facebook Pages on an Interest List Without Liking the Page

Want to spy on your competition on Facebook without them knowing? Put them on an Interest List! But you may have noticed that Facebook has recently changed so that if you go to the Page, Facebook requires that you Like the Page before being able to access the Interest Lists options.  That makes it harder to spy […]

How to Do a Deep Dive into Your Facebook Insights in 6 Steps

Do you feel like you are drowning in data when you download your Facebook Insights and you don’t know how to make sense of all the numbers?  Spreadsheets can be overwhelming and it’s hard to know where to start. I’m going to give you a step-by-step way to analyze your data so that you can […]

5 Mistakes You May Be Making with Facebook Insights

Are you looking at the right data on Facebook? Many marketers are only looking at some of their Facebook Insights (or worse, not looking at them at all) and are frustrated with the reach they are getting. But if you look at the right numbers you may see a different story on how effective Facebook is […]