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Top 10 Blog Posts On Facebook Marketing And Facebook Ads

3 Tips for Running Facebook Ads for Clients

3 Tips for Running Facebook Ads for Clients

One of the biggest mistakes I see when people run Facebook Ads for clients is they aren't running the ads on separate Ad accounts or on the client's account. There are 3 big reasons to make sure you run the ads on separate accounts. 3 Reasons Why You Must Run Facebook Ads on Separate Accounts #1 The...

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Changes to Facebook Ads for Real Estate, Credit, or Employment

Changes to Facebook Ads for Real Estate, Credit, or Employment

There have been recent changes to Facebook Ads for Real Estate or Housing ads, Employment, or Credit businesses (i.e. mortages, credit cards, etc).  If you are based in or intend to target audiences in the US for these businesses then the targeting options changed for Facebook or Instagram Ads. You may...

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How Many Facebook Pixels Can You Have (or do you even need?)

How Many Facebook Pixels Can You Have (or do you even need?)

People sometimes as me "How many Facebook Pixels can you have?" or even "How many Facebook Ad Pixels do you need?" The short answer is that you can create up to 100 Facebook Pixels in your Business Manager. But that's often a mistake. You typically only need the one Facebook pixel for your business. In...

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How Much Do Facebook Ads Cost?

How Much Do Facebook Ads Cost?

One of the big questions I hear from businesses who want to advertise on Facebook or Instagram is "How much do Facebook Ads cost?" That is a challenging question that depends on so many factors:   1. How the ad is optimized - traffic, conversion, reach, video views, etc. 2. The industry or niche - a...

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4 Steps to Prevent Your Facebook Ad Account from Getting Hacked

4 Steps to Prevent Your Facebook Ad Account from Getting Hacked

A lot of people are reporting that their Facebook Ad account has been hacked.  This means that either fake charges are being run up on your account or your account is completely taken over.  In some cases the hackers may just use your credit card on a different account. Oooo I do not like hackers....

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The Importance of Down Time for Entrepreneurs

The Importance of Down Time for Entrepreneurs

I was feeling completely burnt out with no energy.  I do sometimes take weekends off but most weekends you would find me working at least part of the time. I started my business 10 years ago and I love it.  I try to take a lot of trips and vacations but would rarely unplug fully.  The internet doesn't...

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3 Reasons You Should Never Edit Your Facebook Ads

3 Reasons You Should Never Edit Your Facebook Ads

  You may be tempted to edit your Facebook Ads if they aren't performing the way you want. Or you might be thinking you are just going to tweak them a bit to see if they do a little better.  Don't do it! Here are 3 reasons why you should never edit your Facebook Ads and what you should do instead....

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Facebook Ad Frequency – How Much is Too Much?

Facebook Ad Frequency – How Much is Too Much?

Is your Facebook Ad Frequency too high?  How do you know when it's time to vary your ad and when you can keep it running? Have you seen those Facebook Ads that just keep running and running and you wish they would stop already?  No one wants to be that guy - do you want to buy my stuff, how about now,...

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Case Study:  3000 new subscribers from Facebook Ads

Case Study: 3000 new subscribers from Facebook Ads

Facebook ads are great for getting new email subscribers to a list.  But you have to offer them something valuable and continue to deliver value.  Sue Larkey, a long-time client and autism spectrum expert and educator has done just that.  Find out how we got 3000 new subscribers from Facebook ads in a...

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