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Top 10 Blog Posts On Facebook Marketing And Facebook Ads
What is the Facebook Business Manager…and when should you use it?
The Facebook Business Manager can be confusing. In this article I will answer the questions on what is the Facebook Business Manager and also when you should use it. What is the Facebook Business Manager? Think of the Business Manager as the umbrella that goes over your assets. Inside the Business...
What Is the Facebook Pixel Helper…and do you really need it?
What is the Facebook Pixel Helper and do you need it when running Facebook Ads? In this article I'm going to share with you what the Pixel Helper is, how to install it, and how to troubleshoot the Facebook Pixel Helper. What is the Facebook Pixel Helper Basically, the Facebook Pixel Helper is just a...
What is the Facebook Pixel – Understanding How It Works
A lot of people ask, "What is the Facebook Pixel?" You may have heard terms like "pixel your site" or "train the pixel" and it can be confusing for marketers. In this post, I will cover the basics of what the Facebook Pixel is, some common myths about the Pixel, and how to easily install the Facebook...
How to Maximize Your Content on Social Media
Creating content is hard. When you create content you want to make sure it gets seen! This post has my step-by-step formula on how to maximize your content on social media for visibility and engagement. I started a video blog as Grandma Mary Social Media Edutainer because writing felt too hard! ...
How to Use a Quiz in Facebook Ads to Get Leads
Guest post from Ray Slater Berry at Typeform Grabbing someone’s attention on social media is tough. It takes a lot to stop a thumb these days, let alone win an engagement. The social media advertising market has changed. 89% of brands use Facebook in their marketing efforts. Ads are smarter, savvier,...
Learning Limited in Facebook Ads: What it Means and How to Respond
What is "Learning Limited" in Facebook ads and is it a problem? If you've been advertising on Facebook you may see this notification in your Ads Manager Reports. Facebook makes Learning Limited sound like a problem because you aren't getting enough "optimization events" per week to "exit the learning...
Should You Run Facebook Ads During a Crisis?
With the current coronavirus pandemic, many people are wondering if they should run Facebook Ads during a crisis. It's a challenging question with a few layers that I will unpack in this blog post. Obviously, we are in an unprecedented situation where we have never felt such global implications. But...
14 Facebook Ad Examples That Work
Looking for Facebook Ad examples that work? In this post I will share 14 examples of Facebook ads from different industries and talk about why they work. Full disclosure I don't know for SURE that all of these posts are working but some of them are my own clients ads and I do know they work and others...
Facebook Ads: Long Form or Short Form
Are you wondering how long the text should be for your Facebook ads? Do long form or short form Facebook ads work better? Short answer, I'm seeing long form text work better for a cold audience. But it can also depend on the type of business and what you are promoting! You have to do your own testing....