Grandma Mary interviews Ann Handley of #EverybodyWrites

Are you a writer? This is a trick question because the answer when Ann Handley is around is always “Yes”. I had the pleasure of sitting in on her session at Content Marketing World last week where she gave us fantastic nuggets of wisdom about writing.  Delicious! She talked about how words are our ambassadors and we [...]

3 Things Kevin Spacey Taught Us About Content Marketing at #CMWorld

Kevin Spacey rocked the closing keynote at Content Marketing World with plenty of inspiration sprinkled liberally with f-bombs. There was some skepticism in what Kevin Spacey could teach us about Content Marketing. But he came out and addressed that right away with this truth. You may call yourself marketers and I may be an actor [...]

How to Set up Meaningful Facebook Ad Reports

You don’t need to be a technical wizard to make sense of Facebook Ad Reports. You just need to set the reports up right and know what you are looking for to make sure your ad campaign is a success. When you run an ad, my favorite thing to do first is set up a [...]

My Favorite Facebook Contest Apps

Are you thinking about running a Facebook Contest?  They are a great way to have some fun and get your Facebook community connected. You can also use them to get a highly targeted list of people who are interested in your product or service! Facebook Contests have changed within the last year so that now [...]

How to Use Twitter Lists to Find Targeted Followers

Would you like to have a list of targeted Twitter accounts for your niche that you can connect with?  You can use Twitter Lists to find new highly targeted followers and to organize the people you are following to be more engaged with the people you want to connect with most. First what is a Twitter [...]

Hot Off the Press: The New Facebook Marketing All-in-One for Dummies Book

I know it’s hard to keep up with the changes on Facebook, but the 3rd edition of Facebook Marketing All-in-One for Dummies can help.  The book was released on August 18th and is fully up-to-date with the latest changes. Here is what is new in the 3rd edition:     The new Timeline features and [...]