Facebook Post Frequency: How to Find Out What Works

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? For a recent post I did for Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found are some very interesting things about […]

Grandma Mary Interviews Andy Crestodina at #CMWorld

I was fortunate enough to catch up with Andy Crestodina of Orbit Media and this guy is a Google Analytics Ninja! He gave a bunch of great tips on things you want to pay attention to in your Google Analytics – you have to watch to get all the good nuggets! As he said, you […]

How to Price Your Social Media Consulting Services

Are you starting your own consulting business and wondering how to price your services?  The topic of setting your rates, pricing a project, and figuring out retainer fees is one that comes up most often in Social Media Manager School. So we created a whole series of webinars around the topic but I wanted to share some […]

Grandma Mary interviews Ann Handley of #EverybodyWrites

Are you a writer? This is a trick question because the answer when Ann Handley is around is always “Yes”. I had the pleasure of sitting in on her session at Content Marketing World last week where she gave us fantastic nuggets of wisdom about writing.  Delicious! She talked about how words are our ambassadors and we […]

3 Things Kevin Spacey Taught Us About Content Marketing at #CMWorld

Kevin Spacey rocked the closing keynote at Content Marketing World with plenty of inspiration sprinkled liberally with f-bombs. There was some skepticism in what Kevin Spacey could teach us about Content Marketing. But he came out and addressed that right away with this truth. You may call yourself marketers and I may be an actor […]

How to Set up Meaningful Facebook Ad Reports

You don’t need to be a technical wizard to make sense of Facebook Ad Reports. You just need to set the reports up right and know what you are looking for to make sure your ad campaign is a success. When you run an ad, my favorite thing to do first is set up a […]