6 Unique Ways to Target Your Facebook Ads

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. […]

Top 9 Facebook Marketing Questions Answered

Have you got Facebook marketing questions? Are you wondering what the most common Facebook marketing questions are? Businesses with Facebook Pages often have the same questions. In this article I’ll dive deeper into frequently asked questions for businesses on Facebook. #1: Can I Change My Page Name? If you have fewer than 200 fans, changing […]

5 Places to Find New Content to Post on Your Facebook Page

One of the biggest frustrations of most Page owners is finding good content to share on their Page.  You can only write so much of your own content and finding the best content in your niche will help you stand out as a Page that people want to follow. Here are 5 sources of content […]

5 Facebook Features That Help Promote Your Business

Do you want more visibility on Facebook? Are you using all of Facebook’s features to market your business? Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients. In this article you’ll discover how to use the features Facebook has to offer […]

How to Target the Fans of Another Facebook Page in an Ad

Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering?  If you are running Facebook Ads, you can target that group with a Facebook Ad. Not all Facebook Pages are available as a target.  All you need to do is to go to the Interests section […]

11 Ways to Boost Facebook Engagement for Small Businesses

Is your small business on Facebook? Are you looking for better ways to engage your fans? Small businesses are winning on Facebook more than ever before. In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts. #1: Move Your Audience to Action Litographs is an online store […]

How to Replace the Facebook Like Box with the New Page Plugin on Your Website

Did you know the Facebook Like Box is going away on June 23rd 2015? You will need to replace it with the new Facebook Page Plugin. If you have the Like Box already installed, the process is very simple.  Just follow these steps: 1.  Go to the Developers Area on Facebook here:  https://developers.facebook.com/docs/plugins/page-plugin 2.  Add […]

How to Craft a Social Media Policy

An important aspect of participating in social media is having a disaster plan. If you are responsible for your company’s social media efforts, you need to make these plans immediately. What will you do if and when negative sentiments arise?  Who will be notified and at what point? You need to have a plan to […]