Do you want to get started with Facebook Ads but don’t know how?  Are you looking for an easy way to get better results with your ads? In this article I’ll show you how to run a simple 10-day Facebook ads test.

One of the biggest ways you can get great results with your Facebook ads is by doing some systematic testing. But if you are new to Facebook Ads you might not know how to best run a split test.

Split testing is a simple way to help you find the best audiences and best ads that will get you the best return. Once you get your best performers, then you scale up your budget to get the best return on your ad spend.

Before You Get Started

Before we start to create test plans for your Facebook Ads you will need to have a few things prepared and you will need to be working inside of the ads manager of Facebook so you can create the right structure.

It can help to visualize the structure of the Campaigns, Ad Sets, and Ads in Facebook.

For this plan, we have just one image under the Ad Sets in order to dedicate the budget to those images. Here’s an example of what that looks like.

10 Day Facebook Ad Test plan

Step One: Setup Your Audiences

Create 2-3 different audiences that will be developed in the audiences section of your ads manager. I usually like to keep these audiences between 1-4 million in size (US based number, other countries will be different based on the overall population).

Some ideas for Facebook Ad Audiences – remember the goal is to keep the audiences very different from one another:

  • Choose different keywords, such as entrepreneurship
  • Choose different fan pages that you want to target, such as the followers of Marie Forleo or Amy Porterfield.  You could also choose to target the fans of specific tools like WordPress, Mailchimp, or Hubspot. Find out more about Facebook Fan Page targeting.

Group similar pages or similar concepts together to the point where you get in that sweet spot in your range.

If you are a B2B business, you might select job titles, for example, or maybe you have a different audience you want to test, such as a lookalike audience of some of your email list or website visitors, for example.

If you are a local business, you’re not necessarily going to test different audiences. You might skip right to testing different images, videos, and maybe even different offers in that case.

Step Two: Design Your Facebook Ad Images

Create 3-4 different images, and I want you to make them very different in appearance. I don’t want you to just change a little bit of text or placement of some text or something like that. I want you to choose different types of images.

Some ideas for different images:

  • Put yourself in some of the images
  • Find an interesting stock image
  • Take an interesting picture of the product itself

Make your images significantly different from one another but if you have text in the image, keep the text the same.

Split test image - red shirt

Split test image - blue gradient

You can also decide to test a video in comparison with the images. There are lots of easy tools for facebook ads available.

Once you have these two pieces put together we are now ready to start creating the test plan.

I typically focus on testing the images or video as the biggest difference-maker in the ads.  You can test different text as well but that would be another iteration of your testing.

Audience Split Testing

For the first 5 days of the test, you will be systematically testing your audiences.

First, take one of those images that you have created in the first step and some ad text and use the same text and image underneath each of these audiences.

You’re going to create three different ad sets and have the same ad underneath each ad set. This way, you can dedicate the budget to those specific audiences and you will know any differences in the results will be because of the audience variable alone.

Image Split Testing

Once you determine the best audience from your Facebook Ads results, then you will test the remaining images you have created.

If you’ve created four images, for example, you would test image #2, #3, and #4 underneath the best performing audience for the next phase of testing.

After the 2nd phase of testing, you will know which of the images has performed the best with the best audience from phase 1.

Budget for Split Testing

Your total testing budget is going to vary depending on where you’re going to set that and the type of results you are looking for.

For small budgets, you might use a budget of $5-10/day for each ad set. But that will depend on the significance of your results and what you’re advertising.

If you’re trying to sell something (a conversion ad), that budget might not be enough to give you enough results to make a decision on which ad or which audience has the best results in those cases.

If you want to test for link clicks or a Conversion ad with a Lead Magnet, then those ads tend to give you lower cost results which will allow you to make a better decision on which ad on which audience was the best.

To recap:

  • First five days:  Test 2-3 different audiences with a budget between $5-10/day for each audience or ad set.
  • Second five days: Test 2-3 new images and possibly a video with a budget between $5-10/day for each ad set.

Once the 10-days are complete you will know which audience and image combination is performing the best. And now you are going to be able to scale that up and continue testing new things.

Now you have more information for your future campaigns to continue to improve!



Want to get your Profitable Ad Campaign started? Join my 6-Week Workshop!

The 6-week Profitable Ads Done-With-You Workshop!
For years, I’ve helped authors, coaches, speakers, realtors, local businesses, consultants, course creators and more get their ads running *profitably* …I know what works and what doesn’t!
Things have changed in 2022 and in this 6-week workshop, I will be teaching the LATEST strategy and tactics to run your campaigns.
This is a special opportunity to work closely with me in a small group to get your Facebook™ and Instagram™ Ad Campaigns set up, optimized and converting!
No more spinning your wheels and wasting your resources trying to figure it out on your own!
Here are the details of this hands-on workshop:
✅Six 90-minute Weekly Virtual Meetings starting on Thursday, September 8, 2022
✅Sessions are via Zoom (your choice if you want your camera on or not)
✅Session are @ 2pm ET (1pm CT, Noon MT, 11am PT, 6pm GMT)
✅Sessions are recorded and replays will be in a private member portal
You get:
⭐Pre-workshop assignments to get off to a FAST start
⭐Training on the Facebook Pixel and latest changes
⭐Hands on support to develop your Leads Generating ads and Campaign plan
⭐Direction on Split Testing with Audiences and Reporting hacks to improve your results
⭐Direction on how to set up Retargeting Ads for the Sales Cycle
⭐Personal recommendations and guidance
This is a workshop so you receive HANDS-ON customized help to get your Ads DONE
++ There’s plenty of time for Q&A PLUS a private Group for support.
=> These are live sessions so I’m with you every step of the way – you’re not left out in the weeds to do it yourself.
The goal of this 6-week workshop is to get your Ads DONE! (and also learn along the way!)
At the end of the workshop, you will have your ads split tested AND you will know how to get maximum ROI out of your campaigns! (LIFE CHANGING!)
I will be guiding you through the Ad Campaign Design and Strategy with personal recommendations for everyone.
So, are you ready to learn AND get the support you need to implement?
I would love to support you in getting your ads done because I know what a difference this can make for your business. I hope you’ll join me!