How to Use Facebook Power Editor: A Complete Guide

Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager? Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how […]

2 Types of Facebook Ads to Get Leads for Your Business

Would you like more highly targeted leads for your business? Facebook ads allow you to easily reach your ideal customer quickly and cost-effectively. But now that there are more choices which type of ad should you run? My two favorite types of ads to run to get more leads and measure exactly how much it […]

Facebook Ad Campaign Changes: What Marketers Need to Know

Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. The biggest change is that budget, […]

Why You Must Split Test Your Facebook Ads

Have you tried Facebook Ads and think that they don’t work for you? You may not have done enough testing to be able to answer that question for sure. You may have heard the term Split Testing but not known exactly how to set it up.  My favorite technique is to test the demographics first. […]

How to Create the Best Image for Your Facebook Ads

Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don’t have to be a graphic designer to create good images (although, of course, […]

How to Set up Meaningful Facebook Ad Reports

You don’t need to be a technical wizard to make sense of Facebook Ad Reports. You just need to set the reports up right and know what you are looking for to make sure your ad campaign is a success. When you run an ad, my favorite thing to do first is set up a […]