Complete Tour of the New Facebook Ads Manager

Have you been using the new Facebook Ads Manager?  Are you confused by the new layout?  Ahh, Facebook, the one constant with you is change. In this article I’ll show you what’s new and how to navigate the the main changes. Main Changes The main changes are cosmetic as they have rearranged everything (as they […]

How to Launch Your Product Using Facebook

Are you launching a new product or service? Want to create buzz and get the word out to the right people? Facebook is a great way to promote the launch of a product or service and generate excitement. To be successful, you need to plan your content, write your posts and make good use of […]

How to Use Facebook Mobile Apps for Marketing

Want to make your Facebook marketing more mobile? Curious about what you can and can’t do from your phone with Facebook apps? Facebook has a variety of mobile apps, from pages, to groups, to ads, that keep you connected while marketing on the go. In this article you’ll learn about the different capabilities of each […]

6 Unique Ways to Target Your Facebook Ads

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. […]

How to Target the Fans of Another Facebook Page in an Ad

Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering?  If you are running Facebook Ads, you can target that group with a Facebook Ad. Not all Facebook Pages are available as a target.  All you need to do is to go to the Interests section […]

How to Target Your Email Subscribers in Facebook Ads

Would you like to reinforce your sales messages to your e-mail subscribers?  You may know that a person has to see your sales message multiple times before they decide to buy. Effective Frequency is a term in advertising that attempts to answer the question:  How many times does a person have to see a sales […]

How to Set Up Website Retargeting in Facebook

Would you like to target your Facebook Ads to people who have already visited your website? This tactic can be EXTREMELY powerful to reach an audience that is already familiar with you. This is typically known as Website Retargeting and uses a Facebook feature called Website Custom Audiences.  If you’ve ever noticed those ads that […]

How to Use Facebook Power Editor: A Complete Guide

Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager? Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how […]