Why You Must Split Test Your Facebook Ads

Have you tried Facebook Ads and think that they don’t work for you? You may not have done enough testing to be able to answer that question for sure. You may have heard the term Split Testing but not known exactly how to set it up.  My favorite technique is to test the demographics first. […]

How to Create the Best Image for Your Facebook Ads

Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don’t have to be a graphic designer to create good images (although, of course, […]

How to Set up Meaningful Facebook Ad Reports

You don’t need to be a technical wizard to make sense of Facebook Ad Reports. You just need to set the reports up right and know what you are looking for to make sure your ad campaign is a success. When you run an ad, my favorite thing to do first is set up a […]

How to Grow Your Email List With Facebook: 7 Easy to Implement Strategies

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Amy Porterfield.    Amy started her presentation by acknowledging the issue with Facebook reach and said that it’s time for a Mindset Shift:  Facebook is an Investment. Start to look at Facebook differently […]

Boost Posts or Promoted Posts on Facebook: Which is Better?

Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is […]

How to Use Conversion Pixels in Your Facebook Ads

Have you wondered if Facebook Advertising can work for you?  If you create an ad and use a conversion pixel then you will know exactly how valuable Facebook ads can be for your business. A conversion pixel is basically a piece of code that you install on a web page.  When you create a Facebook […]