2 Types of Facebook Ads to Get Leads for Your Business

Would you like more highly targeted leads for your business? Facebook ads allow you to easily reach your ideal customer quickly and cost-effectively. But now that there are more choices which type of ad should you run? My two favorite types of ads to run to get more leads and measure exactly how much it […]

Facebook Ad Campaign Changes: What Marketers Need to Know

Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. The biggest change is that budget, […]

Why You Must Split Test Your Facebook Ads

Have you tried Facebook Ads and think that they don’t work for you? You may not have done enough testing to be able to answer that question for sure. You may have heard the term Split Testing but not known exactly how to set it up.  My favorite technique is to test the demographics first. […]

How to Create the Best Image for Your Facebook Ads

Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don’t have to be a graphic designer to create good images (although, of course, […]

How to Set up Meaningful Facebook Ad Reports

You don’t need to be a technical wizard to make sense of Facebook Ad Reports. You just need to set the reports up right and know what you are looking for to make sure your ad campaign is a success. When you run an ad, my favorite thing to do first is set up a […]

How to Grow Your Email List With Facebook: 7 Easy to Implement Strategies

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Amy Porterfield.    Amy started her presentation by acknowledging the issue with Facebook reach and said that it’s time for a Mindset Shift:  Facebook is an Investment. Start to look at Facebook differently […]