When You Need to Use Facebook Power Editor and When You Don’t

Are you struggling with the Facebook Power Editor?  It can be challenging to work with.  But what frustrates me is when I see people struggling with it – spending hours trying to get it to work right when they could easily create the same ad in the Facebook Ads Manager. The Facebook Power Editor has [...]

Complete List of Facebook Advertising Terms [Infographic]

Do you find Facebook Advertising terms confusing?  Use this handy infographic to help you sort out their exact meaning every step of the way. Also, if you want to know more about Facebook Ads, sign up for my new Facebook Advertising Secrets Course!

How to Set Your Facebook Ads Budget

A lot of people ask how much they should spend on Facebook Ads.  Of course, it always depends on a whole host of factors.  But I’m going to walk you through some example scenarios along with some of my recommendations. The first thing you need to know is what percentage of your budget you are [...]

How to Select the Right Facebook Ad to Match Your Goal

Are your Facebook Ads working well for you?  If you aren’t choosing the right type of ad to match your goal, your ads may be missing the mark.  Which means you are wasting your money.  And we don’t want that. Many clients I work with are posting something on their Timeline and then just clicking [...]

2 Essential Steps to Running a Facebook Ad Campaign for a Client

Are you running a Facebook Ad campaign for a client?  Wondering how to set up the billing and admin correctly so that everything is easy? Take a look at these two essential steps to take before you start running ads for someone else.  These steps can also be helpful to send to your client so [...]

How to Effectively Use Custom Audiences in Facebook Ads

Have you tried Facebook Advertising?  One of my favorite tools to use in Facebook advertising is Custom Audiences.  And now you can access these from the Ads Manager area as well as the Power Editor.  In this article, I’m going to share one of my secret tips to get better results for your Facebook Ads. [...]