How do you know your social media marketing efforts are working? And what does “working” mean to you? The problem with calculating the return on investment of social media is that it’s a money-based equation. Some of the value of the work you are doing is...
Are you getting the most out of your social media efforts? You are posting, engaging, and connecting but maybe you still aren’t sure if social media is “worth it” for your business. You aren’t alone. Measuring the return on your...
Are you running Facebook Ad Campaigns? Are you targeting your ads to your ideal client? Facebook ads offer some powerful targeting techniques but you can also miss your mark and waste a lot of money. In our recent #SocialMediaLIVE broadcast, Phyllis Khare and I go...
Are you just starting with Facebook Ads? Not sure where to begin or how to set up an effective Facebook Ad? Facebook ads can be a little daunting since there are so many types of ads to choose from and so many variables. And you don’t want to waste your money!...
Social Media Marketing World is one of my favorite conferences of the year and a must-attend for social media marketers. We had some fun on our #SocialTalkLIVE show talking with Mike Stelzner and some of the attendees as well as Ali McGee, Social Media Examiner...
