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Top 10 Blog Posts On Facebook Marketing And Facebook Ads
3 Steps to Calculating Your Social Media ROI
How do you know your social media marketing efforts are working? And what does "working" mean to you? The problem with calculating the return on investment of social media is that it’s a money-based equation. Some of the value of the work you are doing is intangible. What is the value of the...
Measuring Social Media ROI: A Getting Started Guide
Are you getting the most out of your social media efforts? You are posting, engaging, and connecting but maybe you still aren't sure if social media is "worth it" for your business. You aren't alone. Measuring the return on your investment in social media can be confusing and at times...
3 Ways to Target Your Facebook Ads to Get Results
Are you running Facebook Ad Campaigns? Are you targeting your ads to your ideal client? Facebook ads offer some powerful targeting techniques but you can also miss your mark and waste a lot of money. In our recent #SocialMediaLIVE broadcast, Phyllis Khare and I go through my 3 tips in targeting your...
Getting Started With Facebook Ads: 5 Things Every Beginner Needs to Know
Are you just starting with Facebook Ads? Not sure where to begin or how to set up an effective Facebook Ad? Facebook ads can be a little daunting since there are so many types of ads to choose from and so many variables. And you don't want to waste your money! (Mark Zuckerberg has plenty) Here are...
Social Media Marketing World 2016: Tips and Reflections #SMMW16
Social Media Marketing World is one of my favorite conferences of the year and a must-attend for social media marketers. We had some fun on our #SocialTalkLIVE show talking with Mike Stelzner and some of the attendees as well as Ali McGee, Social Media Examiner Society Manager. This was the 4th year...
10 Things You’ll Learn in Social Media Manager School
One of the things I love most about Social Media Manager School is our awesome students. The supportive community that comes together in our private Facebook group, brainstorms, commiserates, cheers each other on is amazing. I've actually written a love letter to our students. And, continuing in that...
Facebook Changes: Log In as Your Page and Like Other Pages
Facebook changes again. This time it's the "Login as your Page" option - it's gone. But never fear, we can still do everything we used to do, it's just different. Facebook definitely likes to change things up and it's not always for the better. I personally liked the Login as your Page option...
3 (Seasoned) Tips to Starting a Part Time Business as a Social Media Manager
One of my passions is helping people start a part time business as a social media manager. Because that's how I started and I think it can be such a great way for moms (or dads) to stay home with their kids and provide some extra income to the family. On our recent #SocialTalkLIVE video we talked...
How to Grow Your Social Following Organically
Growing your following on social media can be challenging. Of course you can spend money on ads to grow your following but there are lots of things you can do to grow your following organically. We had a great discussion around this in our recent #SocialTalkLIVE session where we have fun talking...