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Top 10 Blog Posts On Facebook Marketing And Facebook Ads
How to Design Images for Facebook Ads that Get More Conversions
Are you wondering how to design images for Facebook Ads that really work? In this article I'll dive into how you can create noticeable images that gets more conversions (or clicks, or whatever your goal). Tip #1 - Start with the right size In general the best size for most single image types of...
How GDPR Affects Facebook Advertising
Are you a website owner and wondering how GDPR affects Facebook advertising? How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU Regulations. First, Consult Your Lawyer...
My Story and My Why
14 years ago I was laid off from my job. I was an engineer and I will never forget that meeting where they told us that our whole department was being eliminated. It was a total surprised and I felt like I had been punched in the gut. It was definitely scary but I knew I didn't want to go back...
Facebook Ad Troubleshooting: Low Facebook Ad Reach
Are you running Facebook ads and aren't sure why your ad is getting little to no reach? Banging your head against the wall trying to figure out why you have low Facebook Ad Reach is frustrating. You aren't alone. Sometimes the problem is just a matter of adjusting a setting. Other times there can be...
Facebook Video Ad or Image Ad: Which is better?
Wondering if a Facebook video ad is better than just a static image ad? Video use is definitely increasing, but is it effective in getting better cost per click or cost per conversion? The short answer is...it depends. I have found in running ads across all different types of niches and at all...
Facebook Ad Policies: Understanding Personal Attributes
Have you heard that you can't use the word "You" in your Facebook Ads? Facebook Ad Policies can be confusing and if you violate their policies, your ads run the risk of being disapproved or in some cases, your whole account can be disabled. A myth that is circulating is that using the word "you" at...
Facebook Advertising Tips: How to Set Your Facebook Ads Budget
Are you wondering how much you should be spending on your Facebook Ads? One of the biggest questions I get is how to set your Facebook Ads budget. Setting your Facebook Ads Budget can mean different things to different people. Different Aspects of Setting your Facebook Ads Budget Are you wondering:...
Marketers: Should You Delete Facebook?
With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer: Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still the place to be with over 2 billion...
3 Factors for Pricing Your Services as a Social Media Manager or Consultant
Are you struggling with pricing your services as a social media manager or consultant? Not sure where to start or what to charge? Understanding how to set your prices is one of the biggest questions we get in Social Media Manager School. We ended up created a Social Media Manager Pricing Guide that...