by Grandma Mary | Jun 8, 2012 | facebook, Facebook advertising, Favorite Posts
Short answer: No. OK, OK, things are never that easy. So I’ll answer with a wishy-washy “sometimes”. With all the new Facebook advertising options out there how do you choose? Do you go with a Sponsored Story, a regular Facebook Ad, Facebook...
by Grandma Mary | Jan 12, 2011 | archive, facebook, Facebook advertising, Split Testing
Split testing your Facebook ads is an important part of running a successful ad campaign. What is split testing? Split testing or A/B testing is changing one thing about your ad while keeping all the other variables the same and testing to see which ad performs...
by Grandma Mary | Aug 24, 2010 | facebook, Facebook advertising, Favorite Posts, linkedin
I recently ran two ads, one on Facebook and one on LinkedIn and the results couldn’t be more different. LinkedIn now has their own Pay-Per-Click advertising called DirectAds. You may not have even noticed the ads and that’s part of the problem. Linked in...
