Your Facebook About Page is getting views and can be a great place to put some extra links to your website, showcase some of your products, or highlight testimonials from happy clients. In this post, we’ll look at 4 examples to inspire you as you make changes.
***Newer Post: How to Write an Attention-Getting Facebook About Page
#1 Monte Cristo Bookshop
The Monte Cristo Bookshop About Page is a great example of a Place combined with a Page. You notice that it has a Facebook place incorporated because of the map that appears on the About page. You can set this up by categorizing your business as a Local Business.
I recommend not having your business set up as a local business unless you truly have a brick and mortar store and you want the Facebook Checkins.
The other thing that is great about this Page is that they have a lot of information listed on their About Page in the Long Description. This information is all indexed in Google and you have a lot of room here (I put close to 30,000 characters in the Long Description before giving up on finding a limit!)
#2 New York Times
The New York Times About Page showcases their long history. Any Facebook Milestone you add to your Page will show up on your About Page (hint: this is an easy way to see them all in one place). You can click on the Milestones here and get to the exact post in the Facebook Timeline.
#3 Inbound Zombie
John Haydon over at Inbound Zombie uses his About Page to showcase testimonials from happy clients. Great way to let your clients do your talking for you! He uses both the Long Description and the Milestones to highlight his accomplishments.
The Square About Page shows their comment moderation policy on Facebook as well as shows the links to their other social outlets.
# Bonus – Grandma Mary
I also had to show how you can easily add information about your products and give people an easy way to get to them! Make sure you visit Grandma Mary and give her a Like 🙂
Now that we’ve been inspired, let’s find out a little more about what we can and can’t do on our Facebook About Page.
- Facebook About Pages are slightly different depending on what Facebook Category you choose. Notice in point #2 of the 10 point Facebook Page checklist that your Category doesn’t matter too much except for Local Businesses. Again, if you have set your Page up as a Local Business, you will not have a Short Description that appears on your Timeline – it will only display the address and phone number.
- The character limit for the Short Description that appears on your Timeline is limited to 155 characters. This section is very important because it’s so visible. I like to try and fit your website address into this field if you can.
- I cannot find a character limit for the Long Description on the Facebook About Page. I got up to about 30,000 characters (which is a small e-book) before I gave up. Suffice to say, you have a lot of room here.
- You can edit your Facebook About page by going to the Edit Page on the Admin Panel then selecting Update Page Info. You can then individually edit each section.
Also, you can find out how many people are looking at your About Page each month by going to your Insights and the selecting Reach at the top. From there, scroll down to the bottom of the page and you will see what Tabs people are viewing on your Facebook Page. Great information to have to see what content is being consumed on your Page.