Content to Post on Facebook

One of the biggest frustrations of most Page owners is finding good content to share on their Page.  You can only write so much of your own content and finding the best content in your niche will help you stand out as a Page that people want to follow.

Here are 5 sources of content that will save you time and make your job as a go-to resource in your niche easier.

#1 Feedly

Start making a list of your go-to sources of content in your industry.  Once you build your list of favorite blogs and website, you can easily see at a glance which sites have new material or posts to share.  You can also use the search feature to discover new sites you might not be aware of.  Get started at


#2 Post Planner

Post Planner gives you Status Ideas, let’s you see Trending Content , and allows you to tap into Viral Photos.

You can post to your profile, Page or Groups with their app and with the professional level, you can bulk upload posts.  You can also add RSS Feeds so that you can easily share content from your favorite blogs.


#3  Smartbrief

What I like about Smartbrief is that you get automatic content sent to your e-mail inbox.  Sometimes one more e-mail is not what you want but other times it’s a reminder that shows up where you are already spending time.  I also like the variety of industries available.


#4 Buzzsumo

Buzzsumo allows you to put a topic in the search field and find out specific articles that got the most shares across all social sites.  Why not share something that has already proven to be “share-worthy”?  You can filter by the last 6 months or more recent dates to see fresh content.



#5 Other Facebook Pages

Many times you know which other Facebook Pages consistently have good content and valuable posts. They may be in your industry or they may be a complement to your business so your audience will also be interested in their content.

There are a few different ways to watch their Facebook posts. One is to like their Page as your Page and then watch your Page news feed. This makes it easy to share their posts when you see them in your news feed.

Another way to easily monitor other Pages is to create an Interest List of all of the best Pages in your niche on your personal profile and periodically monitor that feed.  You can make this Interest List public so other people can follow it, or you can make it private so only you know who is on it.

One thing to keep in mind with all of these techniques is that if you tag the Facebook Page of the original content, you increase your visibility both with the Page owner and possibly the audience of that other Page.  Always give credit where credit is due.

As you develop your editorial calendar you will grow your list of the best content sources for your niche.  You can have your top 10 sources of content in each area you share.  You may have certain content sources for humor posts, others for industry news, and a different content source for helpful tutorials to supplement the content from your own blog.  Develop your own personalized system of content curation to make posting easier and quicker for you!

Best Practices for Sharing the Best Content on Facebook

  1. Find a variety of content related to your niche.
  2. Tag the other Facebook Page when you share it to your own.
  3. Monitor other Pages in your industry to see what types of content sharing works for them.

How about you – where do you find content to share on Facebook?  Share your thoughts with us in the comments below!