Facebook is rolling out some new Advertising options that are going to be a game-changer for reconnecting with your warm audience. You are going to be able to retarget anyone who has engaged with your Facebook Page in the past year with an ad. Engagement Retargeting will allow you to capture the audience of anyone who […]
Wondering how to launch your product using Facebook Ads? Facebook Ads can be a great place to reach your perfect audience and in this case study, you’ll learn some key things you need to have in place before launching your product. I recently helped Dr. Will Falconer with a Facebook Ad Campaign for his new […]
We are living in some challenging times with polarizing view points politically, socially, religiously, and with regards to policies being made in our government. We often want to express those views on social media. But in these changing times, we can be misunderstood, and occasionally post something that we should have thought through a little […]
Do you need a concise Facebook Marketing checklist to make sure you are getting the important marketing tasks done on Facebook? If you are anything like me, you like to cross things off your to-do list and Facebook can be a distracting place – wait, why was I here again? Use this marketing checklist as a […]
Growing your Facebook Page with new Fans isn’t hard when you already have an audience. But if you have a brand new business or new venture and you are trying to grow your Facebook Page from ground zero, it can be challenging. Plus, you don’t want to blow your marketing budget on Facebook Ads to […]
Are you using the Boost Post button on Facebook? Are you getting the results you want from boosting your posts? In this article I’m going to show you my strategy and results for using Facebook boosted posts in my ad campaigns. Many people are only using the Boost Post method for advertising but the truth […]
Facebook Ads can be confusing. There are so many different options when you go beyond just Boosting Posts – which I really recommend to optimize your ads correctly. Not only are they confusing when you first start with the Facebook Ads Manager, they are changing almost daily. And different people see different things when you […]
Would you like some Facebook inspiration for your small business? I know that Facebook can be a challenge with the decline in Reach but there are techniques that are still working to get organic reach on Facebook. Take a look at these 5 examples and see if you can try something new. #1 Little Man […]
I remember the first time I found out that I wasn’t the only crazy one. I thought that other entrepreneurs had everything all together and that once I “made it”, I would also have it together and know exactly what to do next. But I was talking to Johnny B Truant at SXSW about 7 […]
