Creating content to share on social media can be a daunting task. But when you have a social media content calendar you can batch your work, make your life easier, and take the guesswork out of what to share every day. I’m not a big believer is creating a content calendar for the year or […]
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.” I was doing social media […]
Are you setting up Facebook ads and confused about the Placement options? Choosing the right Facebook Ads Placement is critical to how your ads will perform. Facebook placements are “hidden” from your immediate view AND Facebook also gives you bad advice in suggesting which placements are going to perform. I see so many clients advertise […]
Would you like to know what Facebook ads your competitors are running? Facebook now gives you the ability to spy on your competitor’s Facebook ads or ANY Facebook ads that a Page is running for that matter. In this article, I’ll show you how to see the ads, what you can and can’t see, and […]
How long should you run your Facebook Ad? This is one of the top questions I get and here are a few guidelines for when you are first starting your ad campaign and in running ongoing ad campaigns. How Long to Run A Facebook Ad in the Testing Phase In general it’s best to test […]
Have you seen a Facebook Page with a huge number of fans even though they are a small business and you wonder how that happened? Or maybe you are doing an audit on a Page and are digging into their fanbase a little deeper. You want to know if they have fake fans on the […]
Are you wondering how to design images for Facebook Ads that really work? In this article I’ll dive into how you can create noticeable images that gets more conversions (or clicks, or whatever your goal). Tip #1 – Start with the right size In general the best size for most single image types of Facebook […]
Are you a website owner and wondering how GDPR affects Facebook advertising? How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU Regulations. First, Consult Your Lawyer I’m not a lawyer and this […]
14 years ago I was laid off from my job. I was an engineer and I will never forget that meeting where they told us that our whole department was being eliminated. It was a total surprised and I felt like I had been punched in the gut. It was definitely scary but I […]