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My Favorite Business Tools that Take Me from Soup to Nuts
Before I even get started on this list of my favorite business tools, let’s talk about this whole “soup to nuts” thing. I’ve heard this phrase throughout my life, and I know that it means “from start to finish,” but what’s the origin? Wikipedia to the rescue: The phrase comes from describing a...
Facebook Advertising Changes for 2019
Trying to keep up with Facebook Advertising changes in 2019? The struggle is real. Facebook does keep adapting to their growing ads platform popularity and as advertisers, we have to adapt and change our strategy. Here's a snapshot of some of the recent changes and what I see coming in the future....
Facebook Ads Made Simple – Now Available
Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren't sure how to navigate the Facebook Ads manager and you don't want to waste money with the wrong tactics. Well you are in luck! My new book can help. ...
Reflections on 2018 – My Best Year Ever in Business
I know everyone is doing a lot of reflecting on 2018 and I've been doing a lot of planning for the next year. I thought I'd share a little bit of what I've learned in this last year. Best Year Ever for my business So that's awesome. But it actually came more out of necessity when Steve was laid off...
Facebook Video Ads – What’s Working Now
Are you considering creating Facebook video ads but aren't sure how well they work? Maybe you've heard some hype and think you "should" be doing video ads but really don't want to be on camera. Good news, you don't have to wonder how well Facebook video ads work any longer - I'll give you the system...
What Should I Blog About
What should I blog about? Anyone else sit at their computer the night before you should have your new post out wondering the same thing? Maybe I should look at my Facebook feed and see what people are talking about over there. Oh I know, I could look at my 10 most recent blog posts and see what I...
5 Critical Questions to Ask when Hiring a Facebook Ads Manager
You may be looking to outsource your Facebook Ads to an expert but it can be hard to choose a good fit for your business. This article shows you what to ask when hiring a Facebook Ads Manager. Unfortunately, I've heard a lot of negative things about people working with some Agencies and I think it's a...
Facebook is Requiring the Business Manager for Custom Audiences
If you are not using the Facebook Business Manager yet, you may be forced to make a change soon. Facebook is requiring people to switch to the Business Manager to continue using the Customer Lists within Custom Audiences. Don't be afraid. I know that many people don't like Facebook Business Manager...
How Colleges are Using Social Media
Universities and Colleges are using social media to engage their current students, prospective students, and alumni. I was recently speaking at the National College Learning Center Association conference in Niagra Falls and really dove into what is working for colleges. For the learning centers,...