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Facebook is Requiring the Business Manager for Custom Audiences

Facebook is Requiring the Business Manager for Custom Audiences

If you are not using the Facebook Business Manager yet, you may be forced to make a change soon.  Facebook is requiring people to switch to the Business Manager to continue using the Customer Lists within Custom Audiences. Don't be afraid.  I know that many people don't like Facebook Business Manager...

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How Colleges are Using Social Media

How Colleges are Using Social Media

Universities and Colleges are using social media to engage their current students, prospective students, and alumni.  I was recently speaking at the National College Learning Center Association conference in Niagra Falls and really dove into what is working for colleges. For the learning centers,...

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How to Leverage Word-of-Mouth Marketing by Creating Talk Triggers

How to Leverage Word-of-Mouth Marketing by Creating Talk Triggers

Jay Baer and Daniel Lemin have a new book out called Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. I read it and love the concepts in it especially because my career has been helped so much by creating a talk trigger with Grandma Mary Social Media Edutainer.  This post is...

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Why Use the Facebook Ads Pixel

Why Use the Facebook Ads Pixel

Many people are confused about the Facebook Ads Pixel and what it is and what it can do for them.  In this article you will learn why you should use the Facebook Ads pixel and how it can transform your Facebook ad results. What is the Facebook Pixel? The Facebook Pixel is just a bit of code you add to...

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Facebook Ads:  Better for B2C or B2B?

Facebook Ads: Better for B2C or B2B?

Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C - Business to Consumer. But that isn't necessarily the case. Many B2B niches have great potential target keywords available in...

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Facebook Ad Targeting Changes – How to Adjust Your Strategy

Facebook Ad Targeting Changes – How to Adjust Your Strategy

Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected? Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the Cambridge Analytica scandal.  The...

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Facebook Advertising Strategy for Any Type of Business

Facebook Advertising Strategy for Any Type of Business

  Most people do not know how to develop their Facebook Ads strategy.  They have heard about a few tactics and they try some of those tactics and often don’t have good luck. You need a system of testing as well as a way to measure what is working.  But before all that you need to set your “Key...

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How to Create a Social Media Content Calendar in 4 Easy Steps

How to Create a Social Media Content Calendar in 4 Easy Steps

Creating content to share on social media can be a daunting task.  But when you have a social media content calendar you can batch your work, make your life easier, and take the guesswork out of what to share every day. I'm not a big believer is creating a content calendar for the year or even for 6...

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