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Top 10 Blog Posts On Facebook Marketing And Facebook Ads

Facebook Ads:  Better for B2C or B2B?

Facebook Ads: Better for B2C or B2B?

Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C - Business to Consumer. But that isn't necessarily the case. Many B2B niches have great potential target keywords available in...

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Facebook Ad Targeting Changes – How to Adjust Your Strategy

Facebook Ad Targeting Changes – How to Adjust Your Strategy

Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected? Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the Cambridge Analytica scandal.  The...

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Facebook Advertising Strategy for Any Type of Business

Facebook Advertising Strategy for Any Type of Business

  Most people do not know how to develop their Facebook Ads strategy.  They have heard about a few tactics and they try some of those tactics and often don’t have good luck. You need a system of testing as well as a way to measure what is working.  But before all that you need to set your “Key...

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How to Create a Social Media Content Calendar in 4 Easy Steps

How to Create a Social Media Content Calendar in 4 Easy Steps

Creating content to share on social media can be a daunting task.  But when you have a social media content calendar you can batch your work, make your life easier, and take the guesswork out of what to share every day. I'm not a big believer is creating a content calendar for the year or even for 6...

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Facebook Ads: Choosing the Right Placement

Facebook Ads: Choosing the Right Placement

Are you setting up Facebook ads and confused about the Placement options?  Choosing the right Facebook Ads Placement is critical to how your ads will perform. Facebook placements are "hidden" from your immediate view AND Facebook also gives you bad advice in suggesting which placements are going to...

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How to Spy on Your Competitor’s Facebook Ads

How to Spy on Your Competitor’s Facebook Ads

Would you like to know what Facebook ads your competitors are running?  Facebook now gives you the ability to spy on your competitor's Facebook ads or ANY Facebook ads that a Page is running for that matter. In this article, I'll show you how to see the ads, what you can and can't see, and what the...

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How Long Should You Run Your Facebook Ad?

How Long Should You Run Your Facebook Ad?

How long should you run your Facebook Ad? This is one of the top questions I get and here are a few guidelines for when you are first starting your ad campaign and in running ongoing ad campaigns. **In a hurry? Get a pdf of this article below. How Long to Run A Facebook Ad in the Testing Phase In...

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How to Spot Fake Fans on a Facebook Page

How to Spot Fake Fans on a Facebook Page

Have you seen a Facebook Page with a huge number of fans even though they are a small business and you wonder how that happened?  Or maybe you are doing an audit on a Page and are digging into their fanbase a little deeper.  You want to know if they have fake fans on the Facebook Page. There can be a...

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