Wondering how to find the best keywords for your Facebook and Instagram Ads? Would you like to reach your perfect audience and save more money in your advertising efforts? Facebook and Instagram targeting are a bit of an art form and there are a lot of choices in...
Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering? If you are running Facebook Ads, you can target Fans of another Facebook Page with your ads so that you get better results with your ads. When you target the Fans of a Page,...
Do you want to get started with Facebook Ads but don’t know how? Are you looking for an easy way to get better results with your ads? In this article I’ll show you how to run a simple 10-day Facebook ads test. One of the biggest ways you can get great...
Are you wondering how to set your Facebook Ads budget? Determining the budget for your Facebook ad campaigns is one of the top questions I get from clients. Unfortunately, this is an impossible question to answer in a one-size-fits-all way because it’s going to...
Are you confused about how to implement the Facebook Ads Pixel? Wondering what the Facebook pixel actually does for you and how to use it in an ad? In this article you will learn how to install the pixel, two methods for tracking your conversions with the pixel, and...
Want to run Facebook or Instagram ads for clients? Wondering about the safest way to access a client’s ad account? In this post, I’ll explain how to use Facebook Business Manager to run Facebook ads for clients, safely, and securely. I’ll cover how to...