Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends.
Many people think of Facebook as better for B2C – Business to Consumer.
But that isn’t necessarily the case. Many B2B niches have great potential target keywords available in Facebook – it just depends on testing those keywords and tracking your results.
The key is to lay out a Facebook Ads strategy and test what works for you!
In this article I’ll talk about the approach for both types of companies and what you need to do to make sure Facebook Ads work for you.
Facebook Ads for Business to Consumer (B2C) Companies
One challenge with B2C companies running Facebook ads is the price point of the product and making sure that you have a positive return on your investment for Facebook Ads.
If you don’t have a high ticket item then ads where you are getting $1/click just to get traffic to the website can make it hard to stay within your marketing budget.
But if you have an ad that attracts attention and gets a lot of shares, you can get great exposure.
This ad is a close-up video demo of the product and has over 4,000 shares.
The key is split testing different types of ads to find out which one gives you the best results.
Facebook Ad for Business to Business (B2B) Companies
Business to Business companies can run into targeting challenges. Some of the job title targets in Facebook Ads have been removed but they aren’t completely gone.
If you know of another Facebook Page that has your perfect customer, you can sometimes target the fans of that Facebook Page with your ads.
Also with a larger ticket item, you will probably need a more consultative approach to the sale. So you are better off using Facebook ads to bring about brand awareness and get leads.
Using good content can help drive traffic to your website and then you can hopefully connect further with those visitors by either getting them on your email list or retargeting them with another Facebook ad.
Track and Measure Your Facebook Ads
With any strategy, you have to have the tracking in place in order to measure what’s working best. Often times the first, second, or 15th ad isn’t a winner.
Have a system for testing and watch what works for you!
FREE Facebook Ads Management Training
I have a new FREE training series called How to Start a Highly Profitable Facebook Ads Management Business…even if you’ve never run Facebook Ads before! And I especially like my new fun video on that page 
This training is based on my 8 years of experience running ads for clients and is perfect for anyone looking to start a new business that is super flexible or add Facebook Ads management services to an existing business.
We will cover:
The #1 thing you need to have in place BEFORE you start running Facebook Ads for clients
How to get your first client in 30 Days or LESS (and then Scale UP from there)
What specific things you do for clients each day, week, and month so that you make sure their ads are working for them (with some handy checklists)
3 crucial decisions about services, packages, and pricing that will help your Facebook ads management business run more profitably
The training includes checklists, videos, an ebook and a LIVE webinar happening on September 6th. Plus we are going to have a little fun while learning! Get signed up here: https://fbadvertisingsecrets.com/ads-manager-training/
