Measuring and Increasing the Return on Investment of Social Media

This was part of a series of webinars I am doing for the Business Lunch Series at the Vernon Area Public Library.

Lots of great information in this hour-long webinar.

Some of the highlights we discussed were:

• Defining Goals that make sense for your business
• Understanding industry averages
• Putting measurements in place
• Measurement tools that are easy to use (and free!)
• Implementing your action plan to get bigger returns

[flowplayer src=’https://www.andreavahl.com/videos/SocialMediaROI.m4v’ width=620 height=459]

Some of the resources I mentioned were:

Industry Reports