Measuring and Increasing the Return on Investment of Social Media

SuccessThis was part of a series of webinars I am doing for the Business Lunch Series at the Vernon Area Public Library.

Lots of great information in this hour-long webinar.

Some of the highlights we discussed were:

  • Defining Goals that make sense for your business
  • Understanding industry averages
  • Putting measurements in place
  • Measurement tools that are easy to use (and free!)
  • Implementing your action plan to get bigger returns


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Some of the resources I mentioned were:

Industry Reports

  • Kaite McGrew

    This is wonderful information A! Thank you so much for putting it out there! I would love to subscribe to your blog by email, but I can’t find a place to register to do that- am i missing it?

  • Thanks so much Kaite! Yes, I’m having a problem with my sidebar right now – all my widgets disappeared 🙂 I have a sign up just directly above this (the Quick Start Guide to Social Media Guide and also blog posts) or you can sign up here: Thanks!

  • great info Andrea! Thank you so much and Happy Birthday today too!