This was part of a series of webinars I am doing for the Business Lunch Series at the Vernon Area Public Library.
Lots of great information in this hour-long webinar.
Some of the highlights we discussed were:
-
Defining Goals that make sense for your business
-
Understanding industry averages
-
Putting measurements in place
-
Measurement tools that are easy to use (and free!)
-
Implementing your action plan to get bigger returns
[flowplayer src=’https://www.andreavahl.com/videos/SocialMediaROI.m4v’ width=620 height=459]
Some of the resources I mentioned were:
Industry Reports
- SocialBakers (also has Analytics)
- Social Media Examiner
- AgoraPulse – Facebook Page Barometer
- comScore
Measurement tools
- Excel
- Google Analytics
- Facebook Insights
-
AgoraPulse (Facebook only)
- My own Social Media Success Planning Kit
We also talked about setting up URL Destination Goals in Google Analytics.
Also if you missed some of the previous Vernon Area replays here they are:
QR Codes and Mobile Marketing for Your Business
Using Pinterest to Drive Traffic to Your Website
How to Maximize Facebook for Local Business
How to Grow Your Business with Twitter