Measuring and Increasing the Return on Investment of Social Media

by | Jan 24, 2013 | Social Media | 3 comments

SuccessThis was part of a series of webinars I am doing for the Business Lunch Series at the Vernon Area Public Library.

Lots of great information in this hour-long webinar.

Some of the highlights we discussed were:

  • Defining Goals that make sense for your business
  • Understanding industry averages
  • Putting measurements in place
  • Measurement tools that are easy to use (and free!)
  • Implementing your action plan to get bigger returns

 

[flowplayer src=’https://www.andreavahl.com/videos/SocialMediaROI.m4v’ width=620 height=459]

 

Some of the resources I mentioned were:

Industry Reports

3 Comments

  1. Kaite McGrew
    Kaite McGrew on January 24, 2013 at 9:30 pm

    This is wonderful information A! Thank you so much for putting it out there! I would love to subscribe to your blog by email, but I can’t find a place to register to do that- am i missing it?

  2. Andrea Vahl
    Andrea Vahl on January 24, 2013 at 9:41 pm

    Thanks so much Kaite! Yes, I’m having a problem with my sidebar right now – all my widgets disappeared 🙂 I have a sign up just directly above this (the Quick Start Guide to Social Media Guide and also blog posts) or you can sign up here: https://www.andreavahl.com/freereport Thanks!

  3. Vicki Wilson Conley
    Vicki Wilson Conley on January 27, 2013 at 12:59 pm

    great info Andrea! Thank you so much and Happy Birthday today too!