Why You Must Split Test Your Facebook Ads

Have you tried Facebook Ads and think that they don’t work for you? You may not have done enough testing to be able to answer that question for sure. You may have heard the term Split Testing but not known exactly how to set it up.  My favorite technique is to test the demographics first. [...]

How to Create the Best Image for Your Facebook Ads

Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don’t have to be a graphic designer to create good images (although, of course, [...]

How to Put Facebook Pages on an Interest List Without Liking the Page

Want to spy on your competition on Facebook without them knowing? Put them on an Interest List! But you may have noticed that Facebook has recently changed so that if you go to the Page, Facebook requires that you Like the Page before being able to access the Interest Lists options.  That makes it harder to spy [...]

Facebook Post Frequency: How to Find Out What Works

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? For a recent post I did for Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found are some very interesting things about [...]

Hot Off the Press: The New Facebook Marketing All-in-One for Dummies Book

I know it’s hard to keep up with the changes on Facebook, but the 3rd edition of Facebook Marketing All-in-One for Dummies can help.  The book was released on August 18th and is fully up-to-date with the latest changes. Here is what is new in the 3rd edition:     The new Timeline features and [...]

How to Grow Your Email List With Facebook: 7 Easy to Implement Strategies

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Amy Porterfield.    Amy started her presentation by acknowledging the issue with Facebook reach and said that it’s time for a Mindset Shift:  Facebook is an Investment. Start to look at Facebook differently [...]