3 Tips to Create Better Facebook Ads for Beginners

Are you new to Facebook Ads?  Would you like to go beyond the Boosted Post and create better ads? Creating a Website Click ad is usually going to be a step up from the boosted post and will be better optimized to drive traffic to your website. In this article you’ll learn 3 valuable tips to […]

How to Set Up a Facebook Page – Your 10 Point Checklist

Do you need to set up a Facebook Page for your business?  While creating the Facebook Page is a fairly straightforward process, many people don’t know about some of the settings and Page features to optimize. In this article, you’ll learn how to set up your Page right and how avoid any pitfalls that can prevent your […]

The Facebook Ads Pixel: What Marketers Need to Know

Are you confused about how to implement the new Facebook Ads Pixel?  Wondering how to transition from your old conversion tracking pixel to the new pixel and measure your ads properly? Facebook introduced the new Pixel in mid-2015 as a “One Pixel” solution.  Previously Facebook had a pixel that would track website traffic (known as […]

Facebook Business Manager Explained

Have you heard about Facebook’s Business Manager and just want it explained in simple terms? Should you be using Business Manager? When don’t you need to use it? There are a lot of misconceptions going around about the Business Manager and in this post you will learn when you should use it, how to get […]

8 Ways to Effectively Manage Your Facebook Marketing

Is Facebook taking up all your time? Interested in ways to maximize your workflow? When you streamline your work and know exactly where to look for the right information, your job becomes easier. In this article you’ll discover eight ways to manage your Facebook marketing more effectively. #1: Maximize Page Notifications You can get notifications […]

7 Surprising Ways Companies are Winning on Social Media

I recently spoke at the ASCEND Summit put together by Aweber in Philadelphia.  It was a great conference and I was honored to share the stage with some great people! My presentation was the 7 Surprising Ways Companies are Winning on Social Media and I am going to share the examples with you. Is this the […]

Should I have a Facebook Page or a Facebook Group for my Business?

I get asked this question quite a bit and I wrote a “definitive answer” in this post: Facebook Page or Group: The Definitive Answer. But with any line you draw in the sand (especially in Facebook’s sandbox), that answer has shifted a bit. I definitely still think there are very good reasons to have a […]

Everything You Need to Know About the New Facebook Notes

Have you seen the lovely new layout of the new Facebook Notes?  It’s a thing of beauty. In this post you’ll learn what’s new, how to create a Facebook Note, and how to use them for your business. The New Facebook Notes on Profiles Only The first thing you need to know is that the […]