Hot Off the Press: The New Facebook Marketing All-in-One for Dummies Book

I know it’s hard to keep up with the changes on Facebook, but the 3rd edition of Facebook Marketing All-in-One for Dummies can help.  The book was released on August 18th and is fully up-to-date with the latest changes. Here is what is new in the 3rd edition:     The new Timeline features and [...]

How to Grow Your Email List With Facebook: 7 Easy to Implement Strategies

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Amy Porterfield.    Amy started her presentation by acknowledging the issue with Facebook reach and said that it’s time for a Mindset Shift:  Facebook is an Investment. Start to look at Facebook differently [...]

Boost Posts or Promoted Posts on Facebook: Which is Better?

Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is [...]

New Facebook Page Timeline: 4 Things You Need to Do Now to Prepare

You have undoubtedly heard the news that the new Facebook Timelines are rolling out to Pages sometime soon.  Facebook announced the Timeline rollout on March 10th and some Pages have it already, including Guy Kawasaki and The Nonprofit Facebook Guy (aka John Haydon).  There are 4 critical changes that you can prepare for right now. [...]

When You Need to Use Facebook Power Editor and When You Don’t

Are you struggling with the Facebook Power Editor?  It can be challenging to work with.  But what frustrates me is when I see people struggling with it – spending hours trying to get it to work right when they could easily create the same ad in the Facebook Ads Manager. The Facebook Power Editor has [...]

How to Set Your Facebook Ads Budget

A lot of people ask how much they should spend on Facebook Ads.  Of course, it always depends on a whole host of factors.  But I’m going to walk you through some example scenarios along with some of my recommendations. The first thing you need to know is what percentage of your budget you are [...]