2 Types of Facebook Ads to Get Leads for Your Business

Would you like more highly targeted leads for your business? Facebook ads allow you to easily reach your ideal customer quickly and cost-effectively. But now that there are more choices which type of ad should you run? My two favorite types of ads to run to get more leads and measure exactly how much it […]

10 Successful Facebook Marketing Examples

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook marketing examples of Pages from both large and small brands, and tips to incorporate […]

How to Spy on Your Competition on Facebook

Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your own posting strategy to build […]

Why You Must Split Test Your Facebook Ads

Have you tried Facebook Ads and think that they don’t work for you? You may not have done enough testing to be able to answer that question for sure. You may have heard the term Split Testing but not known exactly how to set it up.  My favorite technique is to test the demographics first. […]

How to Create the Best Image for Your Facebook Ads

Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don’t have to be a graphic designer to create good images (although, of course, […]

How to Put Facebook Pages on an Interest List Without Liking the Page

Want to spy on your competition on Facebook without them knowing? Put them on an Interest List! But you may have noticed that Facebook has recently changed so that if you go to the Page, Facebook requires that you Like the Page before being able to access the Interest Lists options.  That makes it harder to spy […]