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How to Spot Fake Fans on a Facebook Page

How to Spot Fake Fans on a Facebook Page

Have you seen a Facebook Page with a huge number of fans even though they are a small business and you wonder how that happened?  Or maybe you are doing an audit on a Page and are digging into their fanbase a little deeper.  You want to know if they have fake fans on...
How GDPR Affects Facebook Advertising

How GDPR Affects Facebook Advertising

Are you a website owner and wondering how GDPR affects Facebook advertising?  How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU...
Marketers:  Should You Delete Facebook?

Marketers: Should You Delete Facebook?

With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer:  Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still...