by Andrea Vahl | Oct 10, 2018 | Social Media, social media case studies
Universities and Colleges are using social media to engage their current students, prospective students, and alumni. I was recently speaking at the National College Learning Center Association conference in Niagra Falls and really dove into what is working for...
by Andrea Vahl | Oct 5, 2018 | guest post
Jay Baer and Daniel Lemin have a new book out called Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. I read it and love the concepts in it especially because my career has been helped so much by creating a talk trigger with Grandma Mary...
by Andrea Vahl | Sep 21, 2018 | Facebook advertising, Pixel
Many people are confused about the Facebook Ads Pixel and what it is and what it can do for them. In this article you will learn why you should use the Facebook Ads pixel and how it can transform your Facebook ad results. What is the Facebook Pixel? The Facebook...
by Andrea Vahl | Sep 5, 2018 | facebook, Facebook advertising
Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C – Business to Consumer. But that isn’t necessarily the case. Many B2B niches have...
by Andrea Vahl | Aug 8, 2018 | Facebook advertising
Facebook ad targeting changes are coming soon with the removal of Partner Categories. What does this mean and who is affected? Facebook announced in March 2018 that the 3rd party targeting data would be removed due to the privacy concerns that were introduced with the...
