Are you a website owner and wondering how GDPR affects Facebook advertising? How does GDPR affect the Facebook pixel, custom audiences, and lookalike audiences? In this post, I will dive deeper into what marketers should be doing to comply with GDPR and the EU Regulations. First, Consult Your Lawyer I’m not a lawyer and this […]
14 years ago I was laid off from my job. I was an engineer and I will never forget that meeting where they told us that our whole department was being eliminated. It was a total surprised and I felt like I had been punched in the gut. It was definitely scary but I […]
Are you running Facebook ads and aren’t sure why your ad is getting little to no reach? Banging your head against the wall trying to figure out why you have low Facebook Ad Reach is frustrating. You aren’t alone. Sometimes the problem is just a matter of adjusting a setting. Other times there can be […]
Wondering if a Facebook video ad is better than just a static image ad? Video use is definitely increasing, but is it effective in getting better cost per click or cost per conversion? The short answer is…it depends. I have found in running ads across all different types of niches and at all different budget […]
Have you heard that you can’t use the word “You” in your Facebook Ads? Facebook Ad Policies can be confusing and if you violate their policies, your ads run the risk of being disapproved or in some cases, your whole account can be disabled. A myth that is circulating is that using the word “you” […]
Are you wondering how much you should be spending on your Facebook Ads? One of the biggest questions I get is how to set your Facebook Ads budget. Setting your Facebook Ads Budget can mean different things to different people. Different Aspects of Setting your Facebook Ads Budget Are you wondering: How to allocate how […]
With all the news coming out about Facebook scandals, should you, as a marketer, delete Facebook? Short answer: Absolutely Not. While there may be individuals who are fed up with Facebook and who are deleting their personal profiles, as a marketer, Facebook is still the place to be with over 2 billion people there. So […]
Are you struggling with pricing your services as a social media manager or consultant? Not sure where to start or what to charge? Understanding how to set your prices is one of the biggest questions we get in Social Media Manager School. We ended up created a Social Media Manager Pricing Guide that helps walk […]