Are you considering creating Facebook video ads but aren’t sure how well they work? Maybe you’ve heard some hype and think you “should” be doing video ads but really don’t want to be on camera. Good news, you don’t have to wonder how well Facebook video ads work any longer – I’ll give you the […]
What should I blog about? Anyone else sit at their computer the night before you should have your new post out wondering the same thing? Maybe I should look at my Facebook feed and see what people are talking about over there. Oh I know, I could look at my 10 most recent blog posts […]
You may be looking to outsource your Facebook Ads to an expert but it can be hard to choose a good fit for your business. This article shows you what to ask when hiring a Facebook Ads Manager. Unfortunately, I’ve heard a lot of negative things about people working with some Agencies and I think […]
If you are not using the Facebook Business Manager yet, you may be forced to make a change soon. Facebook is requiring people to switch to the Business Manager to continue using the Customer Lists within Custom Audiences. Don’t be afraid. I know that many people don’t like Facebook Business Manager because it feels confusing […]
Universities and Colleges are using social media to engage their current students, prospective students, and alumni. I was recently speaking at the National College Learning Center Association conference in Niagra Falls and really dove into what is working for colleges. For the learning centers, Facebook Groups are a good place to engage students but they […]
Jay Baer and Daniel Lemin have a new book out called Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. I read it and love the concepts in it especially because my career has been helped so much by creating a talk trigger with Grandma Mary Social Media Edutainer. This post is […]
Many people are confused about the Facebook Ads Pixel and what it is and what it can do for them. In this article you will learn why you should use the Facebook Ads pixel and how it can transform your Facebook ad results. What is the Facebook Pixel? The Facebook Pixel is just a bit […]
Do Facebook Ads work better for B2B or B2C? As with many questions about Facebook advertising, the answer is: it depends. Many people think of Facebook as better for B2C – Business to Consumer. But that isn’t necessarily the case. Many B2B niches have great potential target keywords available in Facebook – it just depends […]